Making the Difficult, Simple(r)

6. ©2018 Sabre GLBL Inc. All rights reserved. 6 425,000+ travel agents 400+ airline customers 900,000+ hotel options Buenos Aires, Argentina Krakow, Poland Bangalore, India Global Development Centers Boston, Massachusetts Dallas/Fort Worth, Texas Montevideo, Uruguay Headquarters in Dallas/Fort Worth 140+ countries 9,000+ employees 4,000+ technologists Proven global scale and reach

10. Start Products With Developer Experience in Mind

11. Reasons for Building APIs We’ve done things well Core Tech We build digital tools APIs You can do those things well too Leverage

13. APIS ARE FOR HUMANS Let customer testimonials be the data driving your decisions.

15. Why DX Now? ©2018 Sabre GLBL Inc. All rights reserved. 15 “Developers are increasingly the decision makers, and certainly influencers.” “Speed to market is vital to us. We’ll consider anything that shortens our roadmap.”

16. Prototyping & Testing Designs telling resources and actions Client apps consuming them Validate with users (customers)

17. What About API Instructions? A product manager: “I don’t know what’s best in class.” “Show me what success looks like.” Minimal valuable docs: • Getting Started • How-to Guides • API Reference • Change Log

18. You don’t have instructions? You don’t have a product! Creating documentation feels like an expense. Easily skipped in up-front API design. Easily ignored during project delivery. Clearly missed when out in production. ©2018 Sabre GLBL Inc. All rights reserved. 18

19. 5 Dos and Don’ts for Adopting a Successful API Strategy

32. ©2018 Sabre GLBL Inc. All rights reserved. 32 What's your Core Competence? What's your differentiator? What makes you unique? What's your DNA? You can't be that that special. Don’t try to build what others have done, and are best in class,

39. Products vs Projects ©2018 Sabre GLBL Inc. All rights reserved. 39 Projects want to be delivered, but products seek to produce an outcome. Publishing isn’t an ending, it’s a beginning. Watch metrics, experiment, learn, continue moving towards success.

41. ©2018 Sabre GLBL Inc. All rights reserved. 41 Find your early-adopters of APIs as a Product Discover your fast followers Network and build a coalition of the willing Storytelling to Change Behavior

42. Consistent behavior changes beliefs ©2018 Sabre GLBL Inc. All rights reserved. 42 We have customers with unmet needs We prototyped APIs to make their life easier We created and delivered a set of useful APIs We’re API makers We’re an API company

43. ©2018 Sabre GLBL Inc. All rights reserved. 43 Dividing a customer base Into smaller groups Relevant to marketing Using data analysis Targeted messaging Examples Online Travel Agent Leisure Corporate Direct Meta Search Customer Segments

45. 3 Final Thoughts

49. ©2018 Sabre GLBL Inc. All rights reserved. 49 Send the Speakers a Message Julian Macagno - Julian.Macagno@sabre.com // @JMacagno Ken Tabor - Kenneth.Tabor@sabre.com // @KenTabor More on Our Company Sabre - www.sabre.com // @Sabre_Corp Use our APIs - developer.sabre.com Be our teammate - jobs.sabre.com

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