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Making the Difficult, Simple(r)

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API are not just an integration technology performing some complicated actions in the background. Even though it doesn’t do something you can touch and feel, it is a product. API have capabilities, features, and instructions. Things that differentiate it, and bring value. They have needs that are critical to its success – just like any other product.

The success of your Product(API) is determined by the pace developers are adopting it.

If the word “API” is in your landscape as the answer to growing your organization’s profitability, this session is dedicated to helping you. In this talk you’ll understand the importance for bringing Developer Experience to the start of your product development, and bringing developers to the front of decision making. We’ll highlight the “Dos and Don’ts” of adopting a successful API strategy at large scale Enterprises. Finally, we’ll review successful ways of talking about APIs as Products.

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Making the Difficult, Simple(r)

  1. 1. ©2018 Sabre GLBL Inc. All rights reserved. 1 June 12, 2018 Making the Difficult, Simple(r) Julian Macagno & Ken Tabor
  2. 2. ©2018 Sabre GLBL Inc. All rights reserved. 2 Traveling here required a cascade of decisions
  3. 3. ©2018 Sabre GLBL Inc. All rights reserved. 3
  4. 4. ©2018 Sabre GLBL Inc. All rights reserved. 4
  5. 5. ©2018 Sabre GLBL Inc. All rights reserved. 5
  6. 6. ©2018 Sabre GLBL Inc. All rights reserved. 6 425,000+ travel agents 400+ airline customers 900,000+ hotel options Buenos Aires, Argentina Krakow, Poland Bangalore, India Global Development Centers Boston, Massachusetts Dallas/Fort Worth, Texas Montevideo, Uruguay Headquarters in Dallas/Fort Worth 140+ countries 9,000+ employees 4,000+ technologists Proven global scale and reach
  7. 7. ©2018 Sabre GLBL Inc. All rights reserved. 7
  8. 8. In a Sabre minute . . . ©2018 Sabre GLBL Inc. All rights reserved. 8
  9. 9. Who we are? Julian Macagno Director of Product Management & Developer Experience Ken Tabor Principal Software Architect ©2018 Sabre GLBL Inc. All rights reserved. 9
  10. 10. Start Products With Developer Experience in Mind
  11. 11. Reasons for Building APIs We’ve done things well Core Tech We build digital tools APIs You can do those things well too Leverage
  12. 12. ©2018 Sabre GLBL Inc. All rights reserved. 12 Design APIs to be Used
  13. 13. APIS ARE FOR HUMANS Let customer testimonials be the data driving your decisions.
  14. 14. 5-Step Process to Achieve Good DX ©2018 Sabre GLBL Inc. All rights reserved. 14 User Research Definition Ideation Prototyping Testing
  15. 15. Why DX Now? ©2018 Sabre GLBL Inc. All rights reserved. 15 “Developers are increasingly the decision makers, and certainly influencers.” “Speed to market is vital to us. We’ll consider anything that shortens our roadmap.”
  16. 16. Prototyping & Testing Designs telling resources and actions Client apps consuming them Validate with users (customers)
  17. 17. What About API Instructions? A product manager: “I don’t know what’s best in class.” “Show me what success looks like.” Minimal valuable docs: • Getting Started • How-to Guides • API Reference • Change Log
  18. 18. You don’t have instructions? You don’t have a product! Creating documentation feels like an expense. Easily skipped in up-front API design. Easily ignored during project delivery. Clearly missed when out in production. ©2018 Sabre GLBL Inc. All rights reserved. 18
  19. 19. 5 Dos and Don’ts for Adopting a Successful API Strategy
  20. 20. ©2018 Sabre GLBL Inc. All rights reserved. 20 OPEN ACCESS Number 1
  21. 21. ©2018 Sabre GLBL Inc. All rights reserved. 21
  22. 22. ©2018 Sabre GLBL Inc. All rights reserved. 22
  23. 23. ©2018 Sabre GLBL Inc. All rights reserved. 23 It's 2018! developer.sabre.com
  24. 24. ©2018 Sabre GLBL Inc. All rights reserved. 24 BRING FOCUS: DO NOT TRY TO DO EVERYTHING Number 2
  25. 25. ©2018 Sabre GLBL Inc. All rights reserved. 25 Don’t try to boil the Ocean
  26. 26. ©2018 Sabre GLBL Inc. All rights reserved. 26
  27. 27. ©2018 Sabre GLBL Inc. All rights reserved. 27 What does Best in Class Look Like
  28. 28. ©2018 Sabre GLBL Inc. All rights reserved. 28 We have over 300 APIs
  29. 29. ©2018 Sabre GLBL Inc. All rights reserved. 29 Build your Proof Point, before you attempt to Fly
  30. 30. ©2018 Sabre GLBL Inc. All rights reserved. 30 We Built a Blueprint
  31. 31. ©2018 Sabre GLBL Inc. All rights reserved. 31 FOCUS ON WHAT MAKES YOU UNIQUE Number 3
  32. 32. ©2018 Sabre GLBL Inc. All rights reserved. 32 What's your Core Competence? What's your differentiator? What makes you unique? What's your DNA? You can't be that that special. Don’t try to build what others have done, and are best in class,
  33. 33. ©2018 Sabre GLBL Inc. All rights reserved. 33 Buy vs Build
  34. 34. ©2018 Sabre GLBL Inc. All rights reserved. 34 FIND YOUR EXECUTIVE BELIEVER Number 4
  35. 35. ©2018 Sabre GLBL Inc. All rights reserved. 35
  36. 36. ©2018 Sabre GLBL Inc. All rights reserved. 36 WALK THE TALK Number 5
  37. 37. ©2018 Sabre GLBL Inc. All rights reserved. 37 Walk the Talk Transform your Business
  38. 38. ©2018 Sabre GLBL Inc. All rights reserved. 38 Successfully Talking About APIs as Products
  39. 39. Products vs Projects ©2018 Sabre GLBL Inc. All rights reserved. 39 Projects want to be delivered, but products seek to produce an outcome. Publishing isn’t an ending, it’s a beginning. Watch metrics, experiment, learn, continue moving towards success.
  40. 40. Adapt an "API-First" Mindset to Inform Strategy ©2018 Sabre GLBL Inc. All rights reserved. 40 PMs own backlogs defining tactical Execs set corporate strategy Dev teams turn that into reality
  41. 41. ©2018 Sabre GLBL Inc. All rights reserved. 41 Find your early-adopters of APIs as a Product Discover your fast followers Network and build a coalition of the willing Storytelling to Change Behavior
  42. 42. Consistent behavior changes beliefs ©2018 Sabre GLBL Inc. All rights reserved. 42 We have customers with unmet needs We prototyped APIs to make their life easier We created and delivered a set of useful APIs We’re API makers We’re an API company
  43. 43. ©2018 Sabre GLBL Inc. All rights reserved. 43 Dividing a customer base Into smaller groups Relevant to marketing Using data analysis Targeted messaging Examples Online Travel Agent Leisure Corporate Direct Meta Search Customer Segments
  44. 44. ©2018 Sabre GLBL Inc. All rights reserved. 44 Revenue Comes from a Monetization Plan
  45. 45. 3 Final Thoughts
  46. 46. ©2018 Sabre GLBL Inc. All rights reserved. 46 #1: Investigate and Deliver
  47. 47. ©2018 Sabre GLBL Inc. All rights reserved. 47 #2: Open Attitude, Open to Opportunities
  48. 48. ©2018 Sabre GLBL Inc. All rights reserved. 48 #3: Learn from Products and Make Better APIs
  49. 49. ©2018 Sabre GLBL Inc. All rights reserved. 49 Send the Speakers a Message Julian Macagno - Julian.Macagno@sabre.com // @JMacagno Ken Tabor - Kenneth.Tabor@sabre.com // @KenTabor More on Our Company Sabre - www.sabre.com // @Sabre_Corp Use our APIs - developer.sabre.com Be our teammate - jobs.sabre.com

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