DEFINE YOUR CORE BRANDED ONLINE DESTINATIONSWhere should your brand live? • Facebook • LinkedIn • Your Website • Youtube
Facebook Business Page, a must have. Updated at least 2x weekly.
Let your business story lines come to life with video*, pictures and comments. *more on Youtube slide
LinkedIn, The Professional Social Network. Company Pages rank well in search. LinkedIn
CONNECTConnect your content destinations so all content posted lives on your website
Create a Youtube Channel, IF,You have professional grade video shotusing tripods, microphones and lighting. Otherwise you hurt your businesscredibility. Plan B, use slide shows of stillphotos, or a digital version of your best brochure and post via Slide Share.
Video content supports your brand, engages visitors with your story.
Twitter? Depends. Twitter FeedAre you an industry thought leader? Are you a candidate? Are you the business?
NOW POST CONTENT THEYWILL BE INTERESTED IN YOU ARE CONNECTED.
CREATE A SCHEDULE FOR POSTING (and take lots of pictures)• Facebook• Linkedin• Youtube (or Slide Share)