Social Data and its benefits for Pharma


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A presentation on the benefits of social media data for pharma and healthcare. Looks at examples for marketing and product development.

Published in: Health & Medicine
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Social Data and its benefits for Pharma

  1. 2. <ul><li>Speaker introductions </li></ul><ul><li>What functions can benefit from listening? </li></ul><ul><li>Natural Language Processing and TED talks </li></ul><ul><li>Case Studies </li></ul><ul><li>Points to consider on Privacy </li></ul>
  2. 3. Kevin Walsh, Vice President of Digital Strategy @KWalsh30 Chris Hall, Consultant at Innovation Center; @Hallicious Ted Smith, Executive Vice President, Audience Knowledge at Health Central @TedSmithPhd
  3. 5. Statistician Sebastian Wernicke reverse-engineers the perfect Ted Talk . Then gives a Ted Talk about it.
  4. 14. &quot;If speaking is silver, then listening is gold.&quot;