Brian solis presentation (kw) 1 15 10

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Brian solis presentation (kw) 1 15 10

  1. 1. The highlights of Social Media Business Integration<br />This brief presentation is the highlights of the article Brian Solis wrote on the topic. @BrianSolisis a principal at FutureWorks a new media PR agency. <br />He is globally recognized as one of most prominent thought leaders in new media.<br />
  2. 2. The 10 Stages of Social Media Business Integration<br />Brian Solis (@BrianSolis) is a principal at FutureWorks a new media PR agency. <br />He is globally recognized as one of most prominent thought leaders in new media.<br />
  3. 3. Stage 1: Observe and Report- Listening- Reporting<br />Stage 2: Setting the Stage + Dress Rehearsal<br />- Presence<br />- Analysis<br />
  4. 4. Stage 3: Socializing Media- Conversation- Rapid Response- Metrics<br />Stage 4: Finding a Voice and a Sense of Purpose<br />- Research<br /><ul><li> Strategic Visibility
  5. 5. Relevance</li></li></ul><li>Stage 5: Turning Words Into Actions- Empathy- Purpose<br />Stage 6: Humanizing the Brand and Defining the Experience<br />- The Humanization of the Brand<br /><ul><li> Experience</li></li></ul><li>Stage 7: Community- Community Building / Recruitment<br />Stage 8: Social Darwinism<br />- Adaptation<br /><ul><li> Organizational Transformation</li></li></ul><li>Stage 9: The Socialization of Business Processes- Social CRM (sCRM)<br />Stage 10: Business Performance Metrics<br />- ROI<br />

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