1.
Future Flight
Public trust - Social science
considerations
Kerissa Khan, Future Flight Innovation Lead
Fern Elsdon-Baker, Future Flight Social Science Research
Director

2.
12:00
12:05
12:15
12:35
12:50
Kerissa Khan
Professor Fern Elsdon-Baker
Kerissa Khan (Chair)
Professor Fern Elsdon-Baker
Dr Jack Stilgoe
Dr Louise Reardon
Professor Lucy Budd
Professor Charlotte Clark
All
Kerissa Khan and Fern Elsdon-Baker
Agenda
Event introduction
Overview of session themes
Panel Discussion
Q&A
Next steps and close

3.
Social Science Research
• Ensure the Future Flight Challenge is leading socially informed innovation.
• Understand how society can be influenced, positively and negatively when
being introduced to transformative innovations.
• Highlight key social science considerations for building public trust in Future
Flight
• Identify priority social sciences issues that Future Flight needs to address
(safety, risk, noise etc).
• Identify levers to address challenges in building trustworthiness in Future Flight.
• Provide recommendations to inform the direction of research and study.
• Bring guidance to the Challenge to ensure societal elements are embedded into
developments rather than sitting in parallel to the programme.

4.
Public trust and social science
considerations
• Toplevelcoreresearchthemes
• Activitiesinnext10monthphase
• SocialScienceconsultancyandhowtoget
involved

5.
1. Understanding the Innovation Ecosystem: governance,
organisational trust, new business models, logistics and operations
management.
2. Public and Social Readiness: public perceptions, social desirability,
images and narratives
3. Impacts on Rural and Urban Environments: urban/rural planning,
infrastructure development, and broader environmental issues (inc.
privacy, noise and visual pollution).
4. Communities and Social Impacts: accessibility, socio-economic
factors, equality and social inclusion
5. Trustworthiness, regulatory frameworks and implications: safety,
risk, insurance and legal issues.
Core social and economic research themes:

6.
Key issues to address in
developing research themes…
Future Flight Challenge has the
potential to be socially, economically
and environmentally transformative in
ways that transcend traditional aviation
studies….
Emerging field of study – need to grow
social science research capacity
Areas covered by the Future Flight
Challenge are segmented on the
technological side….as well as on the
social sciences side
Need to engage across industry, policy,
regulatory, public sector and academic
communities

7.
Baseline nationally
representative survey
• Public awareness/perceived
relevance
• Media messaging/narratives-
where, what, how.
• Perceived Impacts – personal,
social, economic, environmental...
• Social desirability, public
trust, enthusiasm or scepticism
• Demographics –
contextualize findings.

8.
Innovation Eco-
system mapping
• Identifying stakeholders including
those working across public sector,
industry, academia
• Understanding different stakeholders'
priorities and needs
• Identifying existing and potential
exchange relationships

9.
Public Dialogue and
Consultation
• Public dialogue events with key
publics (e.g., urban and rural
communities).
• Potential for targeted consultation
with communities of interest (e.g.,
current recreational airspace
users, environmental groups or
specific demographics or
communities)

10.
Co-Creation workshops
• Five workshops around key social
science themes and roadmap
priorities
• Cross disciplinary research
academics, industry and public
sector stakeholders, FFC award
holders, and relevant policy makers
or regulatory bodies
• Identifying key research priorities
moving forwards and enabling
research network development
around each theme

11.
Panel Discussion

12.
Q&A

13.
SocialScienceconsultancyandhowtoget
involved?
• DropinsessionsforPhase3awardapplicantsand
currentawardholders12th and13th October
• Opportunitiestojoinco-creationworkshops
• ResearchDirectorandteamavailabletomeetand
advisethroughoutprogrammeofactivity

14.
Join us next month…
A Sustainable Aviation Flight Path
12:00 – 13:00, 29 October

15.
TofindoutmoreabouttheFutureFlightChallenge,connect
withthenetwork&findcollaborators:
futureflight@ktn-uk.org
FutureFlightChallenge
www.iscffutureflight.co.uk
@KTNUK #FutureFlight