New Media 101: What is it, why use it?

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This is a crash course introduction to all things new media. This is the presentation given at the 2010 Nevada Interactive Media Summit. We take a look at the shifting landscape of media communications, and review some of the tools and strategies for using new media communication effectively.

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  • Everyone talks about the how quickly the number of people are reached but has anyone analyzed erosion?
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  • New Media 101: What is it, why use it?

    1. 1. Mike McDowell New Media 101
    2. 5. It’s not that scary
    3. 6. <ul><li>All media was “new media” at some point </li></ul><ul><li>Newspapers/magazines </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Internet </li></ul>
    4. 7. Things are changing quickly
    5. 8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
    6. 9. Want proof?
    7. 10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
    8. 11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
    9. 12. Broadcast Style
    10. 13. Broadcast Style
    11. 14. Many-to-Many Style
    12. 15. Genuine Conversation
    13. 16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
    14. 17. The WHY is more important than the WHAT.
    15. 18. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.
    16. 19. Southwest Airlines Blog
    17. 20. Marriott Blog
    18. 21. GovGab Blog
    19. 22. KPS3 Blog
    20. 23. <ul><li>Newspapers and magazines using blogs as a source (PR) </li></ul><ul><li>Great for search engine optimization (SEO) </li></ul><ul><li>Establish yourself as a thought leader </li></ul><ul><li>Gives you a human voice </li></ul><ul><li>Crisis communication </li></ul>Why Blog? (Mike’s top 5 reasons)
    21. 24. Listening in the Blogosphere
    22. 25. Social Networks
    23. 26. Facebook
    24. 27. LinkedIn
    25. 28. plaxo
    26. 29. flickr
    27. 30. Twitter
    28. 31. Twitter
    29. 32. Video
    30. 33. Mobile Marketing/Text Messaging
    31. 34. Mobile Marketing/Text Messaging Text to be notified before a price change
    32. 35. Mobile Marketing/Tracking
    33. 36. RSS Feeds <ul><ul><li>RSS (Really Simple Syndication) allows you to subscribe to dynamic content via a feed </li></ul></ul><ul><ul><li>The evolution of getting information online </li></ul></ul><ul><ul><ul><li>90s = Browsing </li></ul></ul></ul><ul><ul><ul><li>Early 2000s = Search (Google) </li></ul></ul></ul><ul><ul><ul><li>Today = Subscribe </li></ul></ul></ul>
    34. 39. Making it Work <ul><ul><li>Listen. Understand. Be genuine. </li></ul></ul><ul><ul><li>Participate. Give people a reason to come back to you. Don’t have to be boring. </li></ul></ul><ul><ul><li>It helps to understand the technology. More important to understand the strategy. </li></ul></ul><ul><ul><li>Extend your reach. It’s not a build-it-they-will-come mentality. Integrated communication is important. </li></ul></ul>
    35. 40. Questions?

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