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GACTE 2010 social media presentation

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KPKinteractive CEO Karin Koser describes the ever-changing social media landscape and the roles social media play in contemporary life.

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GACTE 2010 social media presentation

  1. 1. SOCIAL MEDIA 101<br />*Everything you wanted to know about Social Media but were afraid to ask<br />GACTE Annual Conference|July 2010<br />
  2. 2. Let’s get this out of the way<br />*I am a Facebook stalker.<br />It’s because of my daughter.<br />2<br />
  3. 3. AGENDA<br /><ul><li>What Educators Should Know about Social Media
  4. 4. Get Schooled Before You Join the Conversation
  5. 5. Brief Results of Educator & Parent Survey
  6. 6. Overview of Facebook & Best Practices
  7. 7. Overview of LinkedIn and Best Practices
  8. 8. Overview of Other SM & Best Practices
  9. 9. Responding to Comments
  10. 10. Q&A</li></li></ul><li>3 out of 4 Americans use social technology.<br />- Forrester, The Growth Of Social Technology Adoption, 2008<br />
  11. 11. Visiting social sites is now the fourth most popular online activity – ahead of personal email.<br />- Nielsen, Global Faces & Networked Places, 2009<br />5<br />
  12. 12. How do you define Social Media, or sex, for that matter?<br />Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”<br />
  13. 13. 7<br />It’s also a fancy way to describe the zillions of conversations people are having online 24/7.<br />
  14. 14. Social Media Networks vs. Broadcasting<br />8<br />Social Media Networks:<br />Connect via -<br />Facebook<br />Twitter<br />Tumblr<br />Foursquare<br />LinkedIn<br />Social Media Broadcasting<br />Broadcast your life or your interests – <br />YouTube<br />Vimeo, or in the case of Jessi<br />Slaughter – StickyDrama! Ew!<br />
  15. 15. Results of KPKi parent survey<br />9<br />
  16. 16. 10<br />
  17. 17. Facebook reaches 500,000 usersJune 2010, up from 400,000 in Feb. 2010<br />11<br />
  18. 18. Should teachers become virtual "friends" with their students?<br />Opinions are mixed. Opponents fear innocent educators will be branded sexual predators for chatting with students online, while proponents caution against overreacting to a powerful communication tool.<br />The issue made headlines this month after police accused a 42-year-old former Magnolia High School aide of having sexual exchanges with a 16-year-old former student he contacted via Facebook.<br />Such rare stories can alarm a community, said Melissa Pierson, who teaches instructional technology at the University of Houston, but educators shouldn't be afraid to use social-networking sites.<br />"Outside the classroom, in terms of connecting with students, there are some exciting possibilities," said Pierson, who also directs UH's teacher education program. "It's just, teachers need to keep their educator hats on."<br />Most school districts, however, have yet to define the rules of virtual engagement. In the Houston area, many districts block access to social-networking sites on campus computers, but they don't have policies addressing after-hours use between educators and students.<br />FACEBOOK101<br /><ul><li>Post a Profile
  19. 19. Share photos, links, opinions, professional info
  20. 20. Learn & understand the privacy </li></ul> settings <br /><ul><li>If you choose to “friend” students, be judicious about what you post</li></li></ul><li>Should teachers become virtual "friends" with their students?<br />Opinions are mixed. Opponents fear innocent educators will be branded sexual predators for chatting with students online, while proponents caution against overreacting to a powerful communication tool.<br />The issue made headlines this month after police accused a 42-year-old former Magnolia High School aide of having sexual exchanges with a 16-year-old former student he contacted via Facebook.<br />Such rare stories can alarm a community, said Melissa Pierson, who teaches instructional technology at the University of Houston, but educators shouldn't be afraid to use social-networking sites.<br />"Outside the classroom, in terms of connecting with students, there are some exciting possibilities," said Pierson, who also directs UH's teacher education program. "It's just, teachers need to keep their educator hats on."<br />Most school districts, however, have yet to define the rules of virtual engagement. In the Houston area, many districts block access to social-networking sites on campus computers, but they don't have policies addressing after-hours use between educators and students.<br />SHOULD TEACHERS BECOME VIRTUAL "FRIENDS" WITH THEIR STUDENTS?<br />Opinions are mixed. Opponents fear innocent educators will be branded sexual predators for chatting with students online, while proponents caution against overreacting to a powerful communication tool. The issue made headlines this month after police accused a 42-year-old former Magnolia High School aide of having sexual exchanges with a 16-year-old former student he contacted via Facebook.<br />Such rare stories can alarm a community, said Melissa Pierson, who teaches instructional technology at the University of Houston, but educators shouldn't be afraid to use social-networking sites.<br />"Outside the classroom, in terms of connecting with students, there are some exciting possibilities," said Pierson, who also directs UH's teacher education program. "It's just, teachers need to keep their educator hats on."<br />Most school districts, however, have yet to define the rules of virtual engagement. In the Houston area, many districts block access to social-networking sites on campus computers, but they don't have policies addressing after-hours use between educators and students.<br />
  21. 21. FACEBOOK101<br /><ul><li>Facebook group (vs. a page)
  22. 22. Accessibility: Global group, </li></ul> straightforward name<br /><ul><li>Fresh content: Events, photo, links
  23. 23. Multiple administrators
  24. 24. Promote your group
  25. 25. Provide timely responses</li></li></ul><li>LINKEDIN<br /><ul><li>Online professional network started in 2003
  26. 26. 65 million
  27. 27. Hundreds of groups for educators for sharing professional development information</li></li></ul><li>Sampling of Education Groups on LinkedIn<br />16<br /><ul><li>Technology Integration in Education
  28. 28. A professional network of teachers, educators, and business people interested in integrating technology into the education of students. Members help develop new innovative ways to develop an educational atmosphere where technology is seamlessly incorporated into the everyday learning of students.
  29. 29. Owner: Greg Limperis | 4,011 members | Share
  30. 30. Teacher's Lounge
  31. 31. Are you a K-12 teacher who needs to network with other teachers from all around the world? Do you have something that really works and would like to share it with the group? Then this is the place to socialize....In the TEACHER'S LOUNGE.
  32. 32. Yesterday’s Activity: Jobs (2)
  33. 33. Owner: A, Michael "Mr.B." Biasini (Top Linkedin Superstar) 2,500+ | 3,035 members | Share</li></li></ul><li>LINKEDIN BEST PRACTICES<br /><ul><li>Complete personal work history
  34. 34. Connect with co-workers, professional organizations, classmates, etc.
  35. 35. Contribute expertise to online discussions</li></li></ul><li>TWITTER<br /><ul><li>Social networking and micro-blogging service started in 2006
  36. 36. Enables readers to send and read text-based messages (“tweets”) that are up to 140 characters
  37. 37. Tweets are displayed on your profile page and are delivered to your subscribers/“followers”</li></li></ul><li>TWITTER<br />Shout-out to Don and Alexandra- educators and GACTE attendees!<br />
  38. 38. OTHER FORMS OF SM<br />
  39. 39. RESPONDING TO COMMENTS<br /><ul><li>Transparency & influence
  40. 40. Provide reliable information
  41. 41. Eliminate or ignore clear disinterest
  42. 42. Encourage involvement
  43. 43. Stay positive!</li></li></ul><li>RESPONDING TO COMMENTS<br /><ul><li>Social media is very much a two-way channel
  44. 44. Identify the type of feedback
  45. 45. Straight-forward problems
  46. 46. Constructive criticism
  47. 47. Merited attack
  48. 48. Trolling/spam — doesn’t require a response</li></li></ul><li>ADD YOUR VOICE<br /><ul><li>Provide fresh content
  49. 49. Keep up with social media </li></ul> trends (mashable.com)<br /><ul><li>Use your influence in positive</li></ul> ways<br />
  50. 50. QUESTIONS<br />Contact KPKinteractive<br />Karin Pendley Koser karin@kpkco.com<br />www.twitter.com/kpkoser1<br />

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