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Calculating profit from Google AdWords PPC campaings

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How to automate AdWords profit calculation without using MS Excel and manual number crunching. Learn more: http://www.kpiwatchdog.com/index/google-adwords

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Calculating profit from Google AdWords PPC campaings

  1. 1. KPIwatchdog How to automate AdWords profit calculation
  2. 2. AdWords financial metrics explained Revenue (in AdW) Total conversion value Cost (in AdW) Cost Profit (Revenue - Cost) (in AdW) ???
  3. 3. Calculate Profit from Google AdWords 1. Create new metrics with Ready-made dashboards
  4. 4. Calculate Profit from Google AdWords 2. Choose online marketing profile
  5. 5. Calculate Profit from Google AdWords 3. Configure your AdWords metrics
  6. 6. Calculate Profit from Google AdWords 4. Create Calculated metric
  7. 7. Calculate Profit from Google AdWords 5. Set name and formula: Goal Value – AdWords Cost
  8. 8. You are done ! AdWords profit numbers are now calculated and updated automatically every day. System can send you an e-mail alert when the profit indicator performs differently than predicted. Try it for free

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