By:
Lon Safko
The
FUSION
Marketing Bible
LonSafko.com Copyright © - Lon Safko
LonSafko.com Copyright © - Lon Safko
Becky R...
LonSafko.com Copyright © - Lon Safko
Presenter
Lon Safko
Social Media Author,
Speaker, Strategiest &
Futurist
lonsafko@lon...
LonSafko.com Copyright © - Lon Safko
Fusion Marketing &
The Safko Wheel Are
Patent Pending
LonSafko.com Copyright © - Lon ...
LonSafko.com Copyright © - Lon Safko
If you’re calling yourself a “social media expert”...
You’re announcing to the world ...
LonSafko.com Copyright © - Lon Safko
TRADITIONAL SALES REVENUE!
PrintAds
Trade Shows
Brochures
Direct M
ail
Telephone
Cata...
LonSafko.com Copyright © - Lon Safko
TraDigital
Marketing
Events
INTEGRATE
TRADITIONAL,
DIGITAL, & SOCIAL
MEDIA MARKETING
...
LonSafko.com Copyright © - Lon Safko
The Trinity Of Social Media
Social
Networks
Blogging
MicroBlogging
Trinity
LonSafko.c...
LonSafko.com Copyright © - Lon Safko
Fractal Image
LonSafko.com Copyright © - Lon Safko
SOCIAL
NETWORKS
Plaxo
eCademy
Ning...
LonSafko.com Copyright © - Lon Safko
Facebook
Go FractalAgain!
Leverage Friends of Connections
SmartMessage
Page Into Thri...
LonSafko.com Copyright © - Lon Safko
BEST
PRACTICES
Social RSS
IEndorse
Getting Customers To Spread Word
Build
Custom
er L...
LonSafko.com Copyright © - Lon Safko
3 Dimensional - TraDigital Marketing
SEO
Facebook
Email
SEM
Photo
Twitter
Blogs
Video...
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The Fusion Marketing Bible

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Traditional Marketing + Digital Marketing + Social Media Marketing = Fusion Marketing
If you are still calling yourself a “Social Media Expert” then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook and Twitter, then you’re trying to build an entire marketing strategy restricted to using only one or two tools available. Facebook is not a strategy. Twitter is not a strategy. If you’re still stuck looking at social media as a stand-alone marketing technology, then you’ve been left behind.

The Fusion Marketing Bible is the next generation of marketing that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media and fully integrates them into one seamless tool set that will accomplish every objective you set!

The Fusion Marketing Bible isn’t just about integration; it’s such a totally new concept of “Interconnecting” all of your traditional and digital tools that it has been accepted by the United States Patent & Trademark Office as “Patent Pending”. The Fusion Marketing Bible is about looking at all of your tools, campaigns, objectives, and conversion strategies first in two-dimensions, then taking your entire marketing strategies into the world of three-dimensions. This allows you to look at everything you do in marketing in a completely different way... Three-D!

Learn more about The Fusion Marketing Bible now #3 on Amazon, from Lon Safko, the author of the internationally best-selling book; The Social Media Bible, #1 on Amazon.

Members Only Offer: www.DealerWebinars.com Members will receive a free copy of The Fusion Marketing Bible after attending this webinar. Become a member for free at http://www.dealerwebinars.com/become-a-member.html

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The Fusion Marketing Bible

  1. 1. By: Lon Safko The FUSION Marketing Bible LonSafko.com Copyright © - Lon Safko LonSafko.com Copyright © - Lon Safko Becky Ross Marketing Manager (303) 228-8753 bross@kpaonline.com Moderator 1 2
  2. 2. LonSafko.com Copyright © - Lon Safko Presenter Lon Safko Social Media Author, Speaker, Strategiest & Futurist lonsafko@lonsafko.com LonSafko.com Copyright © - Lon Safko Lon Safko Spent most of my career as an entrepreneur, innovator, president and CEO. An innovator for more three decades founding 14 start-up companies. Invented the “First Computer To Save A Human Life”. 18 Inventions & 30,000 personal records in the Smithsonian Institution, Washington, D.C. Invented the first voice recognition and the first home automation for the disabled. Invented the first three-dimensional virtual environment. Invented the first integrated computer system for the physically disabled. Invented the archetype for Apple Newton and Microsoft’s Bob operating systems. Invented “Tool-Tips”, and first software user’s guides. Has 14 Inventions in the Computer History Museum, Mountainview, CA Awarded 3 patents on three-dimensional Internet advertising and “Virtual-Electronic-Retailing” Awarded 125 software copyrights, trademarks, a dozen signature marks. Recipient of The Westinghouse Entrepreneur of the Year Award. Recipient of The the Arizona Software Association’s Entrepreneur of the Year Award. Recipient of The the Arizona Innovation Network’s Innovator of the Year Award. Recipient of The Public Relations Society of America’s ”Mark of Excellence” Award. Recipient of The A.A.P.A.’s Award of Excellence for the Western Hemisphere. Twice nominated Entrepreneur of the Year by Ernst & Young / Inc. Magazine. Recognized by the Department of Veteran’s Affairs and the Phoenix Mayor’s Council. Featured in Entrepreneur Magazine, Inc. Magazine, PC Novice, Popular Science, & New York Times. Nine time published author and author of the Best Selling “The Social Media Bible”. Now in its Third Edition and hit #1 on Amazon in both their Marketing & Business categories. Appointed USA Today CEO Advisory Board, the first SCORE Ambassador. “Professional Blogger“ for Fast Company. Author of The Fusion Marketing Bible, now #3 on Amazon! 3 4
  3. 3. LonSafko.com Copyright © - Lon Safko Fusion Marketing & The Safko Wheel Are Patent Pending LonSafko.com Copyright © - Lon Safko TRADITIONAL SALES REVENUE! “I know half my advertising isn‘t working. I just don’t know which half”... Lord Leverhulme, the founder of Level Brothers... Unilever Traditional Marketing Strategy Print Ads Trade Shows Brochures Direct Mail Telephone Catalog Customer Service Product Packaging Response Cards Warranty Events Television Radio Specialty Business Cards Marketing & P.R. Door Hangers BiIlboard Presentations Coupons 5 6
  4. 4. LonSafko.com Copyright © - Lon Safko If you’re calling yourself a “social media expert”... You’re announcing to the world that you’ve been left behind.” Many companies now have vice presidents of social media... How many companies have vice presidents of “billboards”? Social Media Marketing LonSafko.com Copyright © - Lon Safko Evolution Of Marketing 6,000 Years Ago: We invented cupped hands 1450: Johannes Gutenberg invented the printing press 1837: Samuel Morse invented the telegraph 1876: Alexander Graham Bell patented the telephone 1899: Guglielmo Marconi invented the radio 1927: Philo Farnsworth invented the television 1972: Tim Byrnes & Vint Cerf invented the Internet Internet 7 8
  5. 5. LonSafko.com Copyright © - Lon Safko TRADITIONAL SALES REVENUE! PrintAds Trade Shows Brochures Direct M ail Telephone Catalog Customer Service Product Packaging Response Cards Warranty Marketing & P.R. Television Radio Events SpecialtyBusiness Cards Door Hangers BiIlboards Presentations Coupons TRADITIONAL MARKETING Interconnection! Traditional Marketing LonSafko.com Copyright © - Lon Safko Social Media REVENUE! Social Networks Publishing Blog Microblogging W iki Email Forum Web Pages SEO SEM Podcast Photo Sharing Vlogs Video Sharing Livecasting Mobile Gam ing VirtualWorlds RSS SOCIAL MEDIA Interpersonal Word Of Mouth... At The Speed Of Light! Interconnection! Digital / Social Media Marketing 9 10
  6. 6. LonSafko.com Copyright © - Lon Safko TraDigital Marketing Events INTEGRATE TRADITIONAL, DIGITAL, & SOCIAL MEDIA MARKETING Catalog PrintAds TradeShows Brochures Direct M ail Telephone Customer ServiceProduct Packaging R esponse C ardsWarranty Marketing & P.R. Television Radio Specialty Business Cards Door Hangers BiIlboard Presentations Coupons Social Networks Publishing Blog Microblogging Wiki Email Forum Web Pages SEO SEM PodcastPhoto Sharing VlogsVideo Sharing Livecasting MobileGaming Virtual Worlds RSS Interpersonal 40 factorial = 8.15915283 × 1047! Interconnection! Integrated Marketing 815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000 LonSafko.com Copyright © - Lon Safko PrintAds TradeShowsBrochures Direct M ail Telephone Catalog Customer Service Product Packaging Response Cards W arranty Marketing & P.R. Television Radio Events Specialty Business Cards Door Hangers BiIlboards Presentations Coupons TRADITIONAL MARKETING Cost Of Customer Acquisition Prioritize! $ ROI $ Prioritizing Traditional Marketing 11 12
  7. 7. LonSafko.com Copyright © - Lon Safko The Trinity Of Social Media Social Networks Blogging MicroBlogging Trinity LonSafko.com Copyright © - Lon Safko Fusion Marketing FUSION MARKETING Catalog Brochures Telephone Customer Service Product Packaging W arranty Marketing & P.R. Business Cards Presentations Coupons Social Networks Blogging Microblogging Events INTEGRATED TRADITIONAL, DIGITAL, & SOCIAL MEDIA MARKETING PRIORITIZED! 13 14
  8. 8. LonSafko.com Copyright © - Lon Safko Fractal Image LonSafko.com Copyright © - Lon Safko SOCIAL NETWORKS Plaxo eCademy Ning BranchOut Bebo Orkut Twitter Classmates LinkedIn MySpace Second Life FaceBook Friendster Tagged Social Networks Fractal - Fusion Marketing GO FRACTAL! A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales. 15 16
  9. 9. LonSafko.com Copyright © - Lon Safko Facebook Go FractalAgain! Leverage Friends of Connections SmartMessage Page Into Thriving Community Like On Your Website LinkedInProfile SocialRSS Page Lead Generator Give Fans Fun Reasons to Connect Slideshare IEndorse Facebook Ads Telephone Video to G ain Fans Introductions FaceBook Fractal - Fusion Marketing LonSafko.com Copyright © - Lon Safko Customer Service Go FractalAgain! New Business From Old Clients Warranties and Guarantees Getting Customers To Spread W ord BuildCustomerLoyalty KeyCustomers VigilantHiring Educate & Train Your Staff Provide True Customer Service Track C ustom er C om plaints BuildTheBond Customer Is Always Right BeHonest Em phasize Q uality C ontrol RewardEmployees Customer Service Fractal - Fusion Marketing 17 18
  10. 10. LonSafko.com Copyright © - Lon Safko BEST PRACTICES Social RSS IEndorse Getting Customers To Spread Word Build Custom er Loyalty KeyCustomers SmartMessage Slideshare Provide True Customer Service Track C ustom er C om plaints PageLead Like On Your Website BeHonest Facebook A ds RewardEmployees Go FractalOne MoreTime! Combined Fractal - Fusion Marketing Interconnection! Facebook & Customer Service LonSafko.com Copyright © - Lon Safko SEO Social Networks Blog Microblogging Em ail WebPages SEM Podcast Photo Sharing Video Sharing Mobile PrintAds Brochures Telephone Catalog Customer Service Marketing & P.R. Business Cards Presentations Coupons Strategy Development Increase Email List Strategy = Objective + Tools + Tactics Tactics Tools Create 3, 4 or 5 Sound Objectives • Increase Email List • Drive More Attendance To Presentations • Perform More Webinars • Develop More Product Awareness • Drive More Traffic To Retail Locations One by one develop your tactics All of this equals your Strategy Objective 19 20
  11. 11. LonSafko.com Copyright © - Lon Safko 3 Dimensional - TraDigital Marketing SEO Facebook Email SEM Photo Twitter Blogs Video Web Pages Micro-Blogs LinkedIn Foursquare Ning Orkut MySpace Television Radio Customer Service Business Cards Trade Shows Direct Mail Brochures Print Ads Second Life Prospects Bd of Directors Customers Press Shareholders Upper Mngmnt Employees Community Copyright © - Lon Safko Google+ LonSafko.com Copyright © - Lon Safko KPA Free Book Give Away A $22 Value! www.TheFusionAcademy.com/kpa/ Email Masters Course Starts Wednesday, March 27th! Must be a Member of www.DealerWebinars.com 21 22

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