Take Advantage of the Tiny Screen:
Sell More with Mobile
David Sawyer
EVP Sales & Business Development
Advanced Mobile
Moderator
Becky Ross
Marketing Manager
KPA
(303) 228-8753
bross@kpaonline.com
Presenter
David Sawyer
Engineer III
EVP Sales & Business Development
(512)663-9123
davids@advancedmobile.com
• Mobile Phone internet usage is expected to
leapfrog PC usage by 2013 Google
Mobile Trends - Automotive
• 88% of US mobil...
• Custom graphic/style designs
• Flexible functionality
– Maps, Schedule Service, Specials/promotions,
– Flexible Search o...
Mobile Websites - Dealer Groups
• Appealing Designs
• Intuitive Search
• Large Photos (search result, listing details)
• Robust Data
• Clear calls to acti...
Mobile Tools – Custom Content, Geolocation Maps
Mobile Tools – eBrochure
Mobile Tools – eBrochure
Mobile Web – Integrate Window Sticker Texting
Mobile Web – Integrate HTML Site w/Send2Phone
Send2Phone
Send2Phone
Send2Phone
Mobile Web – Integrate HTML Site w/Send2Phone
Performance
Leads, Leads, Leads, Leads
• TextChat with Dealer
• Click2Call Dealer
• Email Dealer
• Send eBrochure
• Mobile...
Dealer TextChat
Instant
Interactive
Web-Based
Text Message
Track able
24/7 Managed
– OLD becomes NEW
Dealer TextChat
Americans text 3 X’s more than phone calls made
Accommodate folks who prefer texting over talking
• Add to...
Dealer TextChat – Mobile Website Integration
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Chat Management
Dealer TextChat – SMS Keyword & Mobile ID promotion
- Text ADP to 45555 with questions on 0%Text AC to 45555 for info on 0%
Custom Designed, Native Technology
Put the power of
native smartphone
technology to work
for your dealership
Robust, Native Inventory Search
Service & CRM
Integrate to Mobile Scheduling Tools
Integrated Mapping – Driving Directions
We don’t close our App
Map/DD fully integrated
Cool Tools
Push Notifications
Push Notifications
Notifications Center
Compelling
lead generation tool
Cell-UR-Car™
Vehicle Details
Capture Critical Details
If YES – take Photo If YES – take Photo
Native Technology - Camera
Drive Sales
Cell-UR-Car a great leadCell-UR-Car™ - a GREAT Lead
Control the conversation
with the consumer
Subject: A Cell-UR-Car trad...
36
Promotion is Critical: Mobile-Online-Offline
APP Promotion - Dealer Video
Custom QR Codes
Text Marketing
Text APP to 50123
Users Receive
Dealer Receives
APP – Promotion is Critical (online)
APP – Promotion is Critical (offline)
Custom QR Codes – Award Winning
Text Message Marketing
Text Message Marketing
Text Message Marketing
Mobile ID - Window Sticker Texting
Contact Information
www.kpaonline.com
Becky Ross
bross@kpaonline.com
866-356-1735
Take Advantage of the Tiny Screen:  Sell More with Mobile
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Take Advantage of the Tiny Screen: Sell More with Mobile

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The whole world is going mobile. Is your dealership prepared? This webinar covers how your dealership can leverage the power of mobile for selling and servicing cars, and satisfying more customers, profitably. The mobile world can be overwhelming when you are first getting started. Join this webinar to learn about this exciting new marketing channel.

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Take Advantage of the Tiny Screen: Sell More with Mobile

  1. 1. Take Advantage of the Tiny Screen: Sell More with Mobile David Sawyer EVP Sales & Business Development Advanced Mobile
  2. 2. Moderator Becky Ross Marketing Manager KPA (303) 228-8753 bross@kpaonline.com
  3. 3. Presenter David Sawyer Engineer III EVP Sales & Business Development (512)663-9123 davids@advancedmobile.com
  4. 4. • Mobile Phone internet usage is expected to leapfrog PC usage by 2013 Google Mobile Trends - Automotive • 88% of US mobile phone users are more likely to buy from an auto dealer who has a mobile website Brand Anywhere and Luth Research • Google searches done on mobile phones have grown 500% over the last 3 years Google • 53% of all mobile searches related to a product resulted in a purchase. eMarketer.com
  5. 5. • Custom graphic/style designs • Flexible functionality – Maps, Schedule Service, Specials/promotions, – Flexible Search options, Social Media linking, Video linking, etc… • Works on ALL devices • Mobile leads – highest quality • Mobile Redirect – turnkey code • Great App promotional platform Custom Mobile Websites The Foundation of your successful mobile strategy
  6. 6. Mobile Websites - Dealer Groups
  7. 7. • Appealing Designs • Intuitive Search • Large Photos (search result, listing details) • Robust Data • Clear calls to action • Average time on Site 4 – 6.5 minutes • Average Page Views per Visit – 6 - 15 Engagement = Leads Mobile Search – Generate GREAT Leads
  8. 8. Mobile Tools – Custom Content, Geolocation Maps
  9. 9. Mobile Tools – eBrochure
  10. 10. Mobile Tools – eBrochure
  11. 11. Mobile Web – Integrate Window Sticker Texting
  12. 12. Mobile Web – Integrate HTML Site w/Send2Phone Send2Phone Send2Phone
  13. 13. Send2Phone Mobile Web – Integrate HTML Site w/Send2Phone
  14. 14. Performance Leads, Leads, Leads, Leads • TextChat with Dealer • Click2Call Dealer • Email Dealer • Send eBrochure • Mobile ID - Sticker Texting
  15. 15. Dealer TextChat Instant Interactive Web-Based Text Message Track able 24/7 Managed – OLD becomes NEW
  16. 16. Dealer TextChat Americans text 3 X’s more than phone calls made Accommodate folks who prefer texting over talking • Add to mobile & standard websites • Put Text Message Marketing on steroids (window sticker texting, Keyword, Send2Phone, etc.) Generate high quality leads
  17. 17. Dealer TextChat – Mobile Website Integration
  18. 18. Dealer TextChat – Notifications (web, SMS, email)
  19. 19. Dealer TextChat – Chat Management
  20. 20. Dealer TextChat – SMS Keyword & Mobile ID promotion - Text ADP to 45555 with questions on 0%Text AC to 45555 for info on 0%
  21. 21. Custom Designed, Native Technology Put the power of native smartphone technology to work for your dealership
  22. 22. Robust, Native Inventory Search
  23. 23. Service & CRM
  24. 24. Integrate to Mobile Scheduling Tools
  25. 25. Integrated Mapping – Driving Directions We don’t close our App Map/DD fully integrated
  26. 26. Cool Tools
  27. 27. Push Notifications
  28. 28. Push Notifications Notifications Center
  29. 29. Compelling lead generation tool Cell-UR-Car™
  30. 30. Vehicle Details
  31. 31. Capture Critical Details If YES – take Photo If YES – take Photo
  32. 32. Native Technology - Camera
  33. 33. Drive Sales
  34. 34. Cell-UR-Car a great leadCell-UR-Car™ - a GREAT Lead Control the conversation with the consumer Subject: A Cell-UR-Car trade-in lead from your mobile application - 2008 Chevrolet Cobalt 2dr Cpe LT Coupe jayme has a car to sell or trade in. Please see the details below: Contact Details: Name : jayme Email : jaybrooks814@yahoo.com Phone : 3373800179 Purchasing Plans : Within the next 6 months Vehicle Details: Make : Chevrolet Model : Cobalt Trim : 2dr Cpe LT Coupe Engine Size : 4 Cylinder Transmission : Automatic Year : 2008 Mileage : 33000 VIN : Not Provided Vehicle Condition: Insurance Claims : None Mechanical Problems : None Exterior Damage : None Interior Damage : None Photos:
  35. 35. 36
  36. 36. Promotion is Critical: Mobile-Online-Offline
  37. 37. APP Promotion - Dealer Video
  38. 38. Custom QR Codes
  39. 39. Text Marketing Text APP to 50123 Users Receive Dealer Receives
  40. 40. APP – Promotion is Critical (online)
  41. 41. APP – Promotion is Critical (offline)
  42. 42. Custom QR Codes – Award Winning
  43. 43. Text Message Marketing
  44. 44. Text Message Marketing
  45. 45. Text Message Marketing
  46. 46. Mobile ID - Window Sticker Texting
  47. 47. Contact Information www.kpaonline.com Becky Ross bross@kpaonline.com 866-356-1735

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