“Five Key Indicators”
That Your Website is Properly Optimized -
Truly understanding SEO & How it applies to your website
J...
James Bradford
President / Co-Founder
TK Carsites, Inc.
Jim@tkcarsites.com
714.937.1239 ext. 221
PRESENTER
Copyright © 201...
TK CARSITES – COMPANY PROFILE
TK Carsites, Inc. has been in business for over 9 years
with our corporate offices located i...
Webinar Topics
Topics that will be covered today
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
•W...
ROI
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Why is SEO important?
•Search Engine Optimizati...
Keywords
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Why is SEO important?
SEO done properly al...
More Traffic = More Leads
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Why is SEO important?
Whe...
There are many aspects to search engine
optimization that need to be taken into
account, but here are 5 key indicators tha...
Your 1st Indicator
#1
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
HTML Content – how search eng...
Your 2nd Indicator
#2
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Anchor Text – also known as l...
Your 3rd Indicator
#3
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Site Map - It is imperative f...
Your 4th Indicator
#4
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Title Tags - At the top of ev...
Your 5th Indicator
#5
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Landing Pages with Content – ...
What properly indexed inventory should have
Does your inventory do all this?
Copyright © 2010 TK Carsites. All rights rese...
Additional things you can do to PUMP IT UP
Kickin’ it up a notch…
Copyright © 2010 TK Carsites. All rights reserved. www.t...
Summary
…in a nutshell
Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
Answered the question, “Why ...
CONTACT INFORMATION
www.tkcarsites.com
jim@tkcarsites.com
714.937.1239 ext. 221
17 Copyright © 2010 TK Carsites. All right...
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“Five Key Indicators” That Your Website is Properly Optimized

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“Five Key Indicators” That Your Website is Properly Optimized

  1. 1. “Five Key Indicators” That Your Website is Properly Optimized - Truly understanding SEO & How it applies to your website James Bradford, President / Co-Founder, April 21, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  2. 2. James Bradford President / Co-Founder TK Carsites, Inc. Jim@tkcarsites.com 714.937.1239 ext. 221 PRESENTER Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.2
  3. 3. TK CARSITES – COMPANY PROFILE TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Orange, California. TK specializes in “Automotive Website Development” and “Search Engine Optimization” with dealerships in all 50 states. We are proud to announce that TK is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive years! 3 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  4. 4. Webinar Topics Topics that will be covered today Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. •Why is SEO so important? •Why properly indexed inventory is essential •Questions •Five Ways to tell that your website is properly optimized
  5. 5. ROI Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Why is SEO important? •Search Engine Optimization (SEO) is just as important today as the phone book and newspaper was yesterday. •SEO delivers the highest ROI of any advertising medium hands down.
  6. 6. Keywords Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Why is SEO important? SEO done properly allows for Dealerships to rank high on a Search Engine Result Page (SERP) for certain "keywords" that Consumers will type in to search engines when trying to locate products or services.
  7. 7. More Traffic = More Leads Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Why is SEO important? Whether they are looking to purchase, repair or service a vehicle, there are common Internet-related phrases that can be universally agreed upon. While it is important that not all search terms are created equally, SEO done properly will identify the common or high-volume search terms that will result in more traffic, more leads and better exposure and branding for your dealership.
  8. 8. There are many aspects to search engine optimization that need to be taken into account, but here are 5 key indicators that can tell you in moments whether your website provider is using today’s proper SEO techniques or if they are still using obsolete methods. Five Key Indicators Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  9. 9. Your 1st Indicator #1 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. HTML Content – how search engines know what the webpage is all about. Example: www.advantagenissan.com
  10. 10. Your 2nd Indicator #2 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Anchor Text – also known as links. The Search Engines will rank your site higher when there are relevant links embedded in the HTML content. Example: www.advantagenissan.com
  11. 11. Your 3rd Indicator #3 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Site Map - It is imperative for the search engines to have a corridor, a way to navigate through your website. This allows search engines to find and index the important pages. Example: www.advantagenissan.com/sitemap.aspx
  12. 12. Your 4th Indicator #4 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Title Tags - At the top of every web browser is an area with the title of each page of your website. Having the right Title Tags presented in the right format gives the search engines their first glance into what each page has to offer. Example: www.advantagenissan.com
  13. 13. Your 5th Indicator #5 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Landing Pages with Content – Content on your homepage is important, but it is only the first step in “impressing” the search engines. Every department of your dealership should have a content-rich landing page to feed additional information to the search engines. Example: www.advantagenissanusedcars.com
  14. 14. What properly indexed inventory should have Does your inventory do all this? Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. •Search engine friendly title tags •Unique descriptions •Dynamic URL for every car in inventory •Vehicles should stay indexed long after the car is sold http://www.advantagenissanusedcars.com/inventory-sitemap.aspx
  15. 15. Additional things you can do to PUMP IT UP Kickin’ it up a notch… Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Offsite link building Example: http://www.nissaninthenews.com
  16. 16. Summary …in a nutshell Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Answered the question, “Why is SEO essential?” Reviewed the 5 ways to tell your website’s SEO The importance of properly indexed inventory
  17. 17. CONTACT INFORMATION www.tkcarsites.com jim@tkcarsites.com 714.937.1239 ext. 221 17 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.

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