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Marketing Strategies for 2012 The Year of Mobile Engagement

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Marketing Strategies for 2012 The Year of Mobile Engagement

  1. 1. Paul Potratz @potratz If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar 1Thursday, December 15, 11
  2. 2. Paul Potratz @potratz Facebook.com/ @TKCarsitesinc Chat with us during the Webinar on Facebook and Twitter! 2Thursday, December 15, 11
  3. 3. Paul Potratz @potratz TheYear of Mobile Engagement Marketing Strategies for 2012 Free Strategy Tips: Text Think Tank to 96362 3Thursday, December 15, 11
  4. 4. Paul Potratz @potratz OtherBillboard Direct Mail Newspaper Radio TV TV Radio Newspaper Direct Mail Billboard Other 2006 Automotive Marketing Plan 4Thursday, December 15, 11
  5. 5. Paul Potratz @potratz PR Email Video Search Landing Pages Dealer Website Social Media SEM Mobile SEO Online Rep 3rd Party Leads Direct Mail Billboard NewspaperTV Radio 2011 Automotive Marketing Plan Old Way!!!!! 5Thursday, December 15, 11
  6. 6. Paul Potratz @potratz Marketing The Turning Point of The Strategy and The Rules Have Changed! 6Thursday, December 15, 11
  7. 7. Paul Potratz @potratz {Challenge} 7Thursday, December 15, 11
  8. 8. Paul Potratz @potratz {Smart vs Pad} 8Thursday, December 15, 11
  9. 9. Paul Potratz @potratz {5.5 Billion} 9Thursday, December 15, 11
  10. 10. Paul Potratz @potratz {1out of 2} 10Thursday, December 15, 11
  11. 11. Paul Potratz @potratz {Mobile Site?} 11Thursday, December 15, 11
  12. 12. Paul Potratz @potratz {Re-Targeting}Behavioral Marketing 12Thursday, December 15, 11
  13. 13. Paul Potratz @potratz {Reviews} 13Thursday, December 15, 11
  14. 14. Paul Potratz @potratz {Adwords/PPC}Carrier Discount Click To Call Extensions Display Ads Video Ads 14Thursday, December 15, 11
  15. 15. Paul Potratz @potratz 15Thursday, December 15, 11
  16. 16. Paul Potratz @potratz {Video PPI} 16Thursday, December 15, 11
  17. 17. Paul Potratz @potratz {Social Games} 17Thursday, December 15, 11
  18. 18. Paul Potratz @potratz 18Thursday, December 15, 11
  19. 19. Paul Potratz @potratz {SMS/Text} 24 to 208% Increase! 19Thursday, December 15, 11
  20. 20. Paul Potratz @potratz odes} 20Thursday, December 15, 11
  21. 21. Paul Potratz @potratz {Location Based} 21Thursday, December 15, 11
  22. 22. Paul Potratz @potratz {App Marketing} 15 Billion! 22Thursday, December 15, 11
  23. 23. Paul Potratz @potratz 23Thursday, December 15, 11
  24. 24. Paul Potratz @potratz {Dealer App} 24Thursday, December 15, 11
  25. 25. Paul Potratz @potratz Blog.TKCarsites.com Soshable.com 25Thursday, December 15, 11
  26. 26. Paul Potratz @potratz {Questions} 26Thursday, December 15, 11

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