How to Improve Internet Lead Quality

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Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number available, learn how to fix bad leads that have no phone numbers by using social media and cost effective tools in order to maximize opportunities and increase connections with more prospects. Also we will cover some simple word tracks that help build rapport with that prospect once they are on the phone.

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How to Improve Internet Lead Quality

  1. 1. How to Improve Internet Lead Quality Stan Sher President Dealer eTraining
  2. 2. Moderator Becky Ross Marketing Manager (303) 228-8753 bross@kpaonline.com
  3. 3. Presenter Stan Sher President Dealer eTraining stan@dealeretraining.com
  4. 4. Today’s Agenda 1. What makes an internet lead a bad lead 2. How to improve contact information through search and social media 3. Using the data to increase lead quality and accountability
  5. 5. What makes a bad internet lead
  6. 6. What makes a bad internet lead
  7. 7. Bad Internet Lead
  8. 8. Social Lead Follow Up
  9. 9. Social Lead Follow Up
  10. 10. Bad Internet Lead
  11. 11. Bad Internet Lead
  12. 12. Bad Internet Lead
  13. 13. Bad Internet Lead
  14. 14. Word Tracks Dear Mr. Jones, My name is Stan Sher, guest relations coordinator at ABC motors. I wanted to follow up with you regarding your request for the 2012 Honda Civic LX. I tried to reach you by phone and email but had no success in getting a hold of you. It is important that we speak so that I can personally take care of your needs. Please give me a call at (555)431-3200 ext. 23. Thank you.
  15. 15. Word Tracks 1. Build Value (Positive Reputation) 2. Relay Customer Importance 3. Build Urgency 4. Ask for better contact information 5. Ask for the opportunity/appointment
  16. 16. Information Search 1. http://www.peekyou.com 2. http://www.spokeo.com 3. http://www.google.com
  17. 17. Information Search
  18. 18. Information Search
  19. 19. Information Search
  20. 20. Information Search
  21. 21. Information Search
  22. 22. Information Search
  23. 23. Improve Lead Quality – CRM Notes
  24. 24. Improve Lead Quality – More Phone Calls
  25. 25. Improve Lead Quality – More Phone Calls Day 1 Email / Phone Call  Mobile Call Day 2 Email / Phone Call  Mobile Call Day 3 Phone Call  Mobile Day 4 Email Day 6 Email / Phone Call
  26. 26. Better Leads = More Opportunity Better Leads  More Connections More Connections  More Appointments More Appointments  More Shows More Shows  More Sold Cars More Sold Cars  More Service & Retention
  27. 27. What’s in it for you? 1. More accountability 2. Increased sales performance 3. Work Smart…Not Hard 4. Handle more leads and opportunities 5. Bigger Pay Check!!!
  28. 28. Contact Information www.kpaonline.com Becky Ross bross@kpaonline.com 866-356-1735

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