Go Local! Delivering Social Success to Your Dealership

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Dealers are getting wise to the fact that success in social media marketing relies on reaching out to your local community—but how? Go Local! Delivering Social Success to Your Dealership will demonstrate to you how to turn that essential strategy into clear and proven results. This close-in look at the best tactics in social media marketing will debunk a lot of what social marketing providers promise and will demystify how you and your digital marketing vendor can do social like it’s supposed to be done. You’ll learn not only why social media marketing works, but how it works.

The greatest challenge a dealer faces in the digital space is how to transform online visitors into in-person customers and advocates. You’ll discover that it takes an array of simple tools and basic techniques, explored in Go Local! Delivering Social Success to Your Dealership. Methods ranging from outreach, such as Sharing Your Coupons, to drawing on your community for Local-Grown Content, are explained in an easy-to-do and strategically relevant way.

Once you’ve attended this KPA Internet Marketing webinar, you’ll know how to measure your success in social media, what it takes to get there, and how to get your Fans to come to you!

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Go Local! Delivering Social Success to Your Dealership

  1. 1. Go Local! Delivering Social Success to Your Dealership Matthew C. Funk Social Media Marketer
  2. 2. Go Local! Delivering Social Success to Your Dealership Matthew C. Funk Social Media Marketer
  3. 3. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks
  4. 4. 3 Sources of ROI • Likes, Fans, Followers • Activity • Advocates
  5. 5. Likes, Fans, Followers • Represent Potential • Draw Others In • Often Illusory • Only the Beginning
  6. 6. Activity • Comments • Sharing • Reviews • Dialogue
  7. 7. Advocates • Visiting • Business • Events • Media
  8. 8. 6 “Conversion” Steps 1. Incentive 2. Local Content and Dialogue 3. Deals and Promotions 4. Outreach 5. Events 6. Media Remember Search-Social Synergy
  9. 9. Incentive •Speaks Their Language •Seems Attainable •Wide Appeal •Uses Buzz •Cost-Effective
  10. 10. Local Content and Dialogue •Give to Get •Be Yourself •Be Exciting •Be Responsive •Always Be Sharing
  11. 11. Local Content and Dialogue •Tagging Pages •Sharing News Feed •Commenting on Likes •Finding Demographics •Setting Alerts
  12. 12. Deals and Promotions •Tickets •Gift Cards •Discounts •Prizes •Use Liked Pages
  13. 13. Outreach •Website Banners •Remarketing •Landing Pages •Social Media •Phone, Email and TV •Showroom •Everywhere
  14. 14. Outreach
  15. 15. Events •Giveaway •Party •Charity •Catering •Always Share
  16. 16. Media •Share Through: • Social • Cross-Promotion • Live Tweeting • YouTube • Media Pages •Always Tag and Locate •More Media=More Ads
  17. 17. Media •Video Testimonial •Online Reviews •Photos •Reportage •Ads
  18. 18. TK Carsites Email: mfunk@tkcarsites.com Twitter: @m_c_funk 18 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
  19. 19. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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