Im 10 secrets from sxsw

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Im 10 secrets from sxsw

  1. 1. 10 Secrets from South by Southwest (SXSW) Matthew C. Funk Social Media Marketer September 25, 2013
  2. 2. 10 Secrets from South by Southwest (SXSW) Matthew C. Funk Social Media Marketer September 25, 2013
  3. 3. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. QUESTIONS
  4. 4. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
  5. 5. 10. Google Glass • Google is Experimenting • “Augmented Reality” • Unlikely to Succeed • Likely to Proliferate • The Next Cell Phone • Search is Everywhere
  6. 6. 9. Mobile Remains A Mess • Google is Evasive • Mobile Tech Uncertain • Unlikely to Be Fixed Soon • Likely to Be More Important • More Mobile by the Moment • Get Your Tech In Line with Mobile
  7. 7. 8. Facebook-Google Search Wars • Bing Battles Google • Every Discussion • Few Use It • Graph Search is Waterloo • Wait and See • Again, Search is Key
  8. 8. 7. Content Control is King • Host What You Post • “Second Screen” • Don’t Rout Outside • But Always Link Credit • Brand Your Photos • Bring Them To You
  9. 9. 6. Mobile Social is Surging • Conversation is Mobile • Social is Conversation • Reviews, Reaction • Engagement, Comments • Referrals, Searches • Get Your Mobile Covered
  10. 10. 5. Twitter is TV • Twitter Marries TV • More Sentiment Metrics • Hashtags Are Brands • Handles Are Identity • Twitter Will Be Everywhere • Tweet, tweet, tweet
  11. 11. 4. The Key to Influencers is Culture • Influencers Are Key • It’s Dialogue, not Broadcast • Keyed into Communities • Service All the More Important • Media Can Only Do So Much • Influencer Affinity Tools
  12. 12. 3. Crowd-source Your Ads • Engagement is Essential • FB Filters Are Coming • Google Promises Updates • Let Fans Speak For You • Solidarity, not Swag • END: Crowd-source
  13. 13. 2. Google Wants Your Inventory • Google Experimenting… • With Listing Inventory • Don’t Beat Em, Join Em • RDFA • Data Integrity Check • END: Data, Plus Tags
  14. 14. 1. Social Search Rules All • Matt Cutts’ Announcement • Good Ranking=Good Service • Sentiment Affects Search • Social Dictates Sentiment • Rep Man=SERP Man • The Social-Search Era Begins
  15. 15. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Got a Question? Ask our Expert!
  16. 16. KPA Internet Marketing Email: mfunk@kpaonline.com Twitter: @m_c_funk 16 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
  17. 17. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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