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As shoppers continue to use the internet as their primary source for research and buying, it is imperative that dealerships emulate the dealership “on-lot” buying experience with their “on-line” buying experience. By taking best practices from online sites that perform very well, and adapting those techniques to your sales process, you can increase the conversion of your online shoppers. In this webinar, Brad will share the best practices for matching your meet and greet, needs assessment, product presentation, test drive, trade evaluation, negotiation, and delivery to your website. Give your website shopper everything they need so they choose you when they decide to pull the trigger.