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7 Necessities of a Good Website

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7 Necessities of a Good Website

  1. 1. 7 Necessities of a Good Website Matthew C. Funk Social Media Marketer September 27, 2013
  2. 2. 7 Necessities of a Good Website Matthew C. Funk Social Media Marketer September 27, 2013
  3. 3. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. QUESTIONS
  4. 4. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
  5. 5. 3 Principles of Web Design • Clean is Key • More Baffle, More Bounce • Think Many Paths
  6. 6. Clean is Key • Limited Colors • Clear Function • Reactive User Interface • Neat, Not Noisy
  7. 7. More Baffle, More Bounce • Use Drop-Downs • Limit Activity • Sort Your Options • Choices = Confusion
  8. 8. Think Many Paths • One Topic • Lead to Another • Then Around • Then Home
  9. 9. 7 Necessites of a Good Website 1. No Clutter Home Page 2. Multiple Pages 3. Quality Contact Info 4. Solid Color Scheme 5. Represent Your Persona 6. Mind Your URLs 7. Be a Work in Progress
  10. 10. No Clutter Home Page •Short Content •Crisp Images •Clear Meaning •Calls to Action •Limited Activity
  11. 11. Multiple Pages •Drop-Downs, Not Lists •Categories are Key •More Support •Weave All Together •P5 Synergy
  12. 12. Quality Contact Info •Above Fold •In Header •In SEO •Phone Number •Social
  13. 13. Solid Color Scheme •On Brand •Familiarity is Key •Take Advantage •Simple and Clean •High-Line Templates
  14. 14. Represent Your Persona •Local Market Area •Stick with Brand • Header • Logo • Social
  15. 15. Mind Your URLs •Stick with Business Units: • New • Used • Service • Finance • About •Name+Business Unit •More URLs=More Business
  16. 16. Be a Work in Progress •Never Perfect •Always Better •Constant Change •Schedule Change •Improve, Not Invent
  17. 17. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Got a Question? Ask our Expert!
  18. 18. TK Carsites Email: mfunk@tkcarsites.com Twitter: @m_c_funk 18 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
  19. 19. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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