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4 Tactics to Online Video Supremacy

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4 Tactics to Online Video Supremacy

  1. 1. 4 Tactics to Online Video Supremacy FORGET THE FLUFF AND SELL SOME STUFF! Jeneen Arnao, VP East Coast Sales, May 26, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  2. 2. 4 Tactics to Online Video Supremacy FORGET THE FLUFF AND SELL SOME STUFF! Jeneen Arnao, VP East Coast Sales, May 26, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  3. 3. Jeneen Arnao VP of East Coast Sales TK Carsites, Inc. JArnao@tkcarsites.com 714.937.1239 ext. 310 PRESENTER Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.3
  4. 4. • If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar QUESTIONS Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.4
  5. 5. TK CARSITES – COMPANY PROFILE TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Orange, California. TK specializes in “Automotive Website Development”, “Search Engine Optimization” and “Social Media” with dealerships in all 50 states. We are proud to announce that TK Carsites is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive years! 5 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  6. 6. Webinar Topics Topics that will be covered today Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. •Questions •Why Video •4 Tactics to Online Video Supremacy •Viral Videos
  7. 7. 7 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com Why Video •Appeals to both Audio and Visual Senses •Size and Age DO NOT Matter •Video is 53% more likely to appear on the first page Blended Search is the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search result.
  8. 8. Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #1 Have a Plan of Attack Decide What Type of Video You Want to Create •How-to Videos •Video Walk Arounds •Cross-brand Marketing •Employee Bios •Customer Testimonials
  9. 9. 9 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #1 Have a Plan of Attack Set Your Video Goals •Increase brand or dealership awareness •Increase “direct traffic” to your dealership website •Grow your YouTube Channel •Enhance your Social Media pages and Blogs •Build inbound links into your website •Develop Viral Marketing Videos
  10. 10. 10 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Story board Your Video •Pick your topic •Write a script #1 Have a Plan of Attack •Choose your background •Keep it less the 4 minutes
  11. 11. 11 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Decide on your video’s call-to-action •Take a Test Drive #1 Have a Plan of Attack •Subscribe to our blog or newsletter •Friend us on Facebook
  12. 12. #2 Record A Quality Video 12 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Set the Scene for Your Video •“Set your Stage.” Use a tripod and make sure it’s level! •Check your background: get rid of trash, stacks of papers, coffee mugs, etc.
  13. 13. #2 Record A Quality Video 13 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Pay Attention to Lighting •Don’t shoot video in front of a window •Avoid creating shadows •Avoid harsh light •Natural light is best
  14. 14. #2 Record a Quality Video 14 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Use the Correct Camera Angle •Low-Angle Shot: •High-Angle Shot:
  15. 15. 15 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #2 Record a Quality Video Use the Correct Camera Angle (continued) •¾ Shot •Wide Angle Shot: •Close Up
  16. 16. #2 Record A Quality Video 16 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Record Quality Audio •Always do a sound check before you begin recording final video •Remove as much background noises as possible •Avoid recording in open rooms with tile
  17. 17. #2 Record A Quality Video 17 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. •Fade-In/Fade-Outs •Watermarks/ logos •Bookends Use Video Editing Tools
  18. 18. #3 Off Site Video Optimization 18 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Upload your video to YouTube •Disadvantage: anyone who clicks on a YouTube result will be taken to YouTube Factoid: Twenty-four hours of video are uploaded to YouTube every 60 seconds! •Advantage: 100% guaranteed to be indexed into Google’s search engine
  19. 19. #3 Off Site Video Optimization Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. 4. Save and publish! 1. Enter as much information about your video as possible in the relevant fields (including Title, Description, Tags, and Category). The more information you include, the easier it is for users to find your video! 3. Add an intriguing title and add tags that folks might use to search for a video like yours. 2. Add a URL linking to your website at the beginning of the video description, followed by a sentence or two about your video. Uploading Video to YouTube For More Information Check out http://www.tkcarsites.com/seo-webinars
  20. 20. 20 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Additional FREE Sites to Post Video •Daily Motion •BrightCove #3 Off Site Video Optimization •Google Video •Photo Bucket •MySpace
  21. 21. #3 Off Site Video Optimization 21 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Promote Your Video •Embed the video in a blog •Tweet a link to that blog post on Twitter •Embed a YouTube video to your Facebook Page •Embedded the Video on your dealership Website •Embedded the Video on your dealership Website •Email! Email! Email!
  22. 22. 22 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization •Embed Video on relevant text pages on your site.
  23. 23. 23 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization •The text on your website pages will help the search engines figure out what your videos are about.
  24. 24. 24 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization •Google likes it when the title tags of the page matches the title of the video. If done properly Google will give it a higher rank!
  25. 25. 25 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization Create a video sitemap on your site, so Google knows where to find your video content
  26. 26. 26 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Google: Chevy Cobalt Memphis #4 On Site Video Optimization The Results
  27. 27. 27 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Viral Video A Viral Video is one that becomes popular through the process of internet sharing, typically through video sharing websites and or email.
  28. 28. Summary …in a nutshell Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Video is a great way to boost SEO Quickly Short and Long term benefits of video. It is important to produce a quality video You can use video on or off your website
  29. 29. FREE CONSULTING TIME!!! 29 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  30. 30. CONTACT INFORMATION A link to the recorded webinar and presentation slides will be emailed to you within 24 hours along with your local representative’s contact information. www.tkcarsites.com jarnao@tkcarsites.com 856.226.3286 ext. 280 30 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  31. 31. Proven Internet Marketing for Fixed Ops Strategies to make your Fixed Ops more profitable Andrew Fidelman, Dealer Advocate Leader, June 2, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.

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