Target Audience Research Conclusions 1


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The first half of our conclusions for the target audience research of our A2 Media.

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Target Audience Research Conclusions 1

  1. 1. Target Audience Research Conclusions – Questionnaires1. Age Age 0-15 16-30 31-45 46-60 61+The majority of the fan base were aged 31-45, which would correlate with the idea that fanshave grown up around the music. This is because the original punk rock genre would have grownin popularity when they were younger, and that they are still interested in it today. However, italso shows that the genre still holds much credibility, as younger audiences are still beingattracted to it today.2. Gender Gender Male FemaleThe main audience for the genre seems to be male, which responds positively to the stereotypeof punk-rock connoting aggression and power, not something that would be typically associatedwith females. However, the modernisation of the genre would explain why women are alsointerested in it.3. HobbiesThe hobbies were very varied but there was a main trend of listening to music, which supportsthe stereotype that music in this genre is taken very seriously, and is a very big influence.However, there is also a trend of video gaming with males and reading with females, whichwould show that those with the same music interests share the same hobbies.
  2. 2. 4. Genre Genre Rock/Punk- Rock R&B Pop Hip-Hop Dance OtherThe biggest preferred genre is punk-rock and rock, but some of the results showed more thanone preferred genre. The most common combined preferences were rock with pop and R&B,which was mostly common in the male audience; this is a very atypical result because thestereotype shows that males also enjoy a more feminine-based genre.5. Stereotypes of a punk rock music videoViolence and fighting was a very common theme with this answer, which supports the idea thatpunk-rock is a very aggressive music genre. However, there was also a trend of colour, whetherit be in clothing or hair, and the idea of body art (piercings and tattoos), which correlates withthe idea of punk-rock wanting to be shocking or different.6. Elements of a Punk- Rock Video Narrative Humour Performance OtherThe majority of people expected to see a mostly performance based video, which incorporatedhumour or iconic images. This supports the stereotype of punk-rock being both serious andslightly laidback (a slight contradiction), because it was done to be very ironic. Also there was adistinct lack of narrative storylines, but this is an idea we might explore; introducing the genre toa narrative storyline.
  3. 3. 7. Features in an Album CD/Albums The music Aesthetics PriceMost people felt that the music, genre or artist was the most important thing about a CD oralbum, and that they would purchase one based on these things primarily. This enforces the ideathat the music was most important in punk-rock. However, a small minority also felt that theaesthetics of the album were important, such as the artwork or the additional features such asbonus tracks. This shows that the punk-rock genre has modernised alongside other genres to tryto keep with the times.8. Attraction to Artists/BandsThe answer to this question was unanimous; the music or the talent of the artist or band. Thisheavily supports the connotation of ‘serious artists’, and shows that no matter what type of fanyou are (male, female, older or younger), the music is the main factor in an artist or band’spopularity.9. Circulation of Music Circulation Radio TV Magazines Friends Internet OtherLike with the preferred genres, there was often an overlap in how people find out about newmusic. However, the most common was radio, which signifies that the ‘older’ methods ofhearing music still shine through. This is also supported by the fact that there are more olderfans of the genre; also, the use of the internet was very slim, which also shows this.
  4. 4. 10. All of the favourite bands show that rock bands were often associated with punk-rock, but there was also a wide variety of older and newer bands, regardless of age. This subverts the connotation that “old people like old bands”, and shows that the popularity of new rock bands has not wavered. It also shows that punk-rock and rock music can mature without going stale.