Online booking - Strategy.

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Precentation for colleagues in the European Cities Marketing Spring meeting in Sofia.
Describes the streategical lines in why we've chosen to have our own online booking.

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Online booking - Strategy.

  1. 1. Online booking Strategy and business models ECM Spring Meeting, Sofia 17.03 2011<br />Katrine Mosfjeld, Director of Digital Development, VisitOSLO as<br />www.visitoslo.com * Twitter.com/VisitOSLO * facebook.com/VisitOSLO<br />
  2. 2. Why we do it?<br />
  3. 3. No. Everything we do, we do to <br />CONTRIBUTE TO DEVELOPMENT OF <br />CULTURE AND COMMERCE<br />IN THE OSLO REGION<br />
  4. 4. Strategies<br />Digital marketing <br />Distribution of Oslo products<br />Funding of activities & people<br />Positive attention from shareholders controllers<br />Booking as base for collaboration in the region <br />
  5. 5. 1. Digital marketing<br />
  6. 6. Editorial, commercial and user generated content<br />
  7. 7. Commercialising in the social web<br />User generated content<br />Facebook <br />ads<br />
  8. 8. When this is your reputation, it’s easier to sell!<br />
  9. 9. 2. Distribution of products  access to new marketplaces!<br />White label distribution<br />Meta search<br />
  10. 10. In order to create new opportunities for the industry by distribution…<br />… we take a relatively high commission.<br />
  11. 11. 3. Funding of activities and people<br />Allows product marketing activities and product marketing people.<br /> Extremely important for the industry and for the marketing activities. In 2011 it can’t all be about branding<br />
  12. 12. www.visitoslo.com/starmaker <br />
  13. 13. widgets for you own site…<br />
  14. 14. 4. Positive attention from shareholders controllers<br />
  15. 15. The industry owns and funds us…<br /> … and we do not want the controllers to cut the posts related to VisitOSLO, do we?<br />
  16. 16. These guys are funding us!<br />
  17. 17. 5. Booking as base for collaboration in the region <br />
  18. 18. VisitOSLO serves the region<br />Coordination of development; joint budgets through VisitOSLO<br />Cross selling; VisitOSLO cut of all sales<br />Marketingbudgets; for joint activities through VisitOSLO<br />Win-win models; as base of all cooperation in the region<br />
  19. 19.
  20. 20. Katrine.Mosfjeld@visitoslo.comTwitter.com/KMosfjeld<br />

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