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AGENDAMODULE 1: PLANNING 9:30–10:30Exercise 1: How to do content strategy


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AGENDAMODULE 1: PLANNING 9:30–10:30Exercise 1: User Needs and Business GoalsBreak 10:30–11:00MODULE 2: ANALYSIS 11:00–12:00Exercise 2a: Content InventoryLunch 12:00–1:00MODULE 2: ANALYSIS (continued)Exercise 2b: Content Audit 1:00–3:30MODULE 3: CREATIONExercise 3: Messaging and Content AnnotationsBreak 3:30–4:00MODULE 4: RESEARCH + TESTING 4:00–5:00Exercise 4: User Interviews 66