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EXERCISE 2B:WRAP-UPWhy do this?_To determine How to do content strategy

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EXERCISE 2B:WRAP-UPWhy do this?_To determine what content needs to be eliminated or updated_To evaluate if content is meeting business and user needs_To establish an editorial calendar and messaging strategy_To create a sustainable content strategy that can be supported by your staff_To set guidelines for tone and style 65

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