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EXERCISE 2B:CONTENT AUDIT_ Working off How to do content strategy

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EXERCISE 2B:CONTENT AUDIT_ Working off the inventory you just completed, assess the quality of this content_ Make decisions about how to assess “quality.” What evaluation criteria will you use?_ How will you document your findings? What columns would you add to your spreadsheet?_ How will you persuade your stakeholders that your findings are valid? 64

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