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CONTENT QUALITYHOW GOOD IS THE How to do content strategy

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CONTENT QUALITYHOW GOOD IS THE CONTENT?Ask yourself:_Do you have all the content that needs to be there?_Is the content up-to-date? Are the examples presented fresh?_Is it communicating clearly?_Is the content relevant to its intended audience?_Is the tone and style appropriate for your goals and reader? Is it appropriate for your brand?_Is it meeting your business needs?There is no overall definition of content quality—only quality within yourbusiness and user context. 63

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