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EXERCISE 2A:WRAP-UPWhy do a content How to do content strategy


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EXERCISE 2A:WRAP-UPWhy do a content inventory? When is it useful?_To understand the story the site is trying to tell_To get a sense of the range of pages that need to be designed_To determine the range of content types the site will support_To decide what content to eliminate or migrateWhen is a content inventory unnecessary? Why not do this?_You can learn 80% of what you need to know by sampling representative content_When the site is too large for a full inventory_Consider automated tools to index the site 60