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GIANTSPREADSHEET FTW! Separate activities, evolving How to do content strategy

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GIANTSPREADSHEET FTW! Separate activities, evolving document: _Content inventory: Quantitative list of all the content on the site _Content audit: Subjective assessment of quality _Gap analysis: What’s missing that you need? _Sourcing plan: Who, how and where you’re going to get new content 57

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