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PERSONAS +SCENARIOS _ Personas document How to do content strategy

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PERSONAS +SCENARIOS _ Personas document the user’s information needs. _ Content strategy goes Learn more about the “the last mile” to make home-buying process, sure we actually deliver including jargon, that information. realtors, mortgages, insurance, and how to evaluate houses. Steve Mulder and Ziv Yaar, The User is Always Right 46

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