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BUSINESS STRATEGY _ Content strategy How to do content strategy

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BUSINESS STRATEGY _ Content strategy isn’t What business about creating content are we in? “just because you can.” _ It’s about aligning a publishing model with ENGAGEMENT COMPETENCY business goals. _ Understanding how content aligns with business goals is the “strategy” part of Who are our ALIGNMENT How do we content strategy. constituents? create value? Marigo Raftopoulous, Business Strategy Fundamentals 44

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