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• What are my business How to do content strategy

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• What are my business objectives? • What do my users want to do? • What does my brand stand for? DE E NT SIG N O NT C STRATEGY• How will users interact with it? • What do we want to say?• How will it be structured? • Where will we get the content?• What will it look like? • Who will maintain it? TECHNOLOGY • How will we build it? • Who will maintain it? 38

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