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“Organizations invest tremendous resources ondeveloping How to do content strategy

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“Organizations invest tremendous resources ondeveloping the framework for a great userexperience — fabulous design, robust contentmanagement infrastructure.Yet when it comes to the content itself, theresoften a gap.The end result is that the value proposition forcustomers cant be delivered because thecontent is insufficient, inadequate, andinappropriate. — RAHEL BAILIE 26

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