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EXERCISE 4:USER INTERVIEWSWorking in pairs, How to do content strategy

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EXERCISE 4:USER INTERVIEWSWorking in pairs, select one person to be the participant and one to actas moderator.If you’re the participant:_Pretend you’re Anthony, the IT Director persona._You’ll be working off the whitepaper starting on Page 15.If you’re the moderator:_Work from the moderator guide on Page 18._It may help you to quickly read through the whitepaper before you start. 86

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