Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

EXERCISE 3A:MESSAGING ARCHITECTUREBased on your How to do content strategy

50,148 views

Published on

EXERCISE 3A:MESSAGING ARCHITECTUREBased on your understanding of business goals and user needs, whatshould Cisco say about its business collaboration products?Using the worksheet on Page 9 of your handout, develop the following:_ Primary message: Should capture the essence of “what” and “why”_ Secondary messages: Provide supporting information and context, answering questions like “who” and “how” and “when” and “how much”_ Call to action: What change should happen in the user’s mind based on seeing this information? (Hint: this probably isn’t “Buy Now!”) 76

×