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THE FUTURE OF
ADAPTIVE CONTENT
RESPONSIVE VS. ADAPTIVE
I need more than a responsive site, 

I need it to be adaptive.
https://medium.com/@livlab/responsive-versus-adaptive-is-n...
WHAT IS ADAPTIVE?
Build a separate mobile site
Send users who need more
info to the desktop site
✘
✘
Cut features and content not
core to th...
NO FORKING WAY.
ADAPTIVE CONTENT

Structured content that can be targeted by device type or
personalized by context (i.e. time, location, ...
ADAPTIVE
LAYOUTS
RESPONSIVE 

LAYOUTS
CLIENT SIDE
versus
SERVER SIDE
“Responsive design is client-side, meaning
the whole page is delivered to the device
browser (the client), and the browser...
“Adaptive design is server-side, meaning
before the page is even delivered, the
server detects the attributes of the devic...
RESPONSIVE DESIGN
+
IDENTICAL CONTENT
There is no Mobile Web. 

There is only The Web, 

which we view in different ways. 

There is also no Desktop Web. 

Or T...
ADAPTIVE LAYOUTS
+
IDENTICAL CONTENT
ADAPTIVE LAYOUTS
+
ADAPTIVE CONTENT
COPE: Create Once, Publish Everywhere
COPE:
CREATE ONCE,
PUBLISH EVERYWHERE
RESPONSIVE LAYOUTS
+
ADAPTIVE CONTENT
RESPONSIVE LAYOUTS
+
ADAPTIVE LAYOUTS
If we go responsive, can we serve 

a different homepage?
ADAPTIVE LAYOUTS + CONTENT
Adaptive content is:
_Structured: Chunked content with a finer grain of granularity
_Targeted: ...
WHEN ARE ADAPTIVE LAYOUTS
NECESSARY?
WHEN IS ADAPTIVE CONTENT
NECESSARY?
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
ADAPTIVE CONTENT
 Structured content that
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ADAPTIVE CONTENT
 Structured content that The Future of Adaptive Content

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ADAPTIVE CONTENT

Structured content that can be targeted by device type or
personalized by context (i.e. time, location, user data)
ADAPTIVE LAYOUTS

Different layouts for different device types, including “not
fully responsive” designs that “snap” to sizes

Published in: Design, Internet, Technology
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