What is the impact on the fight for women's rights when advertisers use feminism in marketing campaigns, but fail to live up to the ideals? Is the exploitation of feminism in advertising dangerous?
Read more: https://www.linkedin.com/pulse/marketing-trend-we-should-leave-behind-2018-faux-feminism-martell/
Many companies using feminist messaging in their ads are poor examples of these ideals internally - for example, paying millions in lawsuits for pay inequality and discrimination against women, or by perpetuating unrealistic beauty standards.
This not only creates an illusion of progress, it cheapens the movement for equal rights. It's lip service. There is a real and present danger to decades of progress in the feminist movement if we accept this trend of faux-feminism without holding companies accountable.