Social Media: More Than a Buzzword


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Understanding Social Media and How to Use the Most Popular Applications for Your Business

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Social Media: More Than a Buzzword

  1. 1. Social Media: More Than Just a Buzzword Understanding Social Media and How to Use the Most Popular Applications for Your Business
  2. 2. So, What is Social Media? <ul><li>Social media is the use of Internet applications and tools that inspire interactive, two-way conversations about a variety of topics. </li></ul><ul><li>Social media enables anyone to communicate with large and/or small audiences. </li></ul><ul><li>It’s increasingly how people choose to read, share and discover news, information and content. </li></ul>
  3. 3. What Have You Heard About Social Media?
  4. 4. Why is This Important to Me? <ul><li>A few statistics you should know: </li></ul><ul><ul><li>93% of people expect companies to have a social media presence. </li></ul></ul><ul><ul><li>In March, Facebook surpassed 90 million users in the United States alone. </li></ul></ul><ul><ul><li>LinkedIn has more than 30 million users. </li></ul></ul><ul><ul><li>In March, Twitter surpassed 14 million users and has grown by more than 1,000% since last year. </li></ul></ul><ul><ul><li>More than two-thirds of adults in the United States have watched a video on YouTube, with 50% of the most avid users over the age of 25. </li></ul></ul>
  5. 5. Why is This Important to Me? <ul><li>Most importantly for your business: </li></ul><ul><ul><li>It offers you an opportunity to connect directly with your consumers, advocates, industry professionals and those who have yet to learn about you. </li></ul></ul><ul><ul><li>It provides a personal connection that can help you improve your business model, services and awareness. </li></ul></ul><ul><ul><li>78% of people trust recommendations of their friends or perceived friends, whereas only 14% trust advertisements. [1] </li></ul></ul><ul><ul><li>Social media can help get you to the coveted first page of Google. </li></ul></ul>[1] Nielsen: “Trust in Advertising” Report, October 2007
  6. 6. The Transition to Web 2.0 <ul><li>Web 1.0 </li></ul><ul><ul><li>Push Strategy </li></ul></ul><ul><ul><li>Controlled Content </li></ul></ul><ul><ul><li>Limited, If Any, Interaction </li></ul></ul><ul><ul><li>Fancy Flash, Animation and Gimmicks </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Pull Strategy </li></ul></ul><ul><ul><li>Shared Content </li></ul></ul><ul><ul><li>Participatory </li></ul></ul><ul><ul><li>Simplified Structures </li></ul></ul>
  7. 7. Getting You Started: The Most Popular SM Tools <ul><li>Blogging </li></ul><ul><ul><li>WordPress </li></ul></ul><ul><li>Microblogging </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><li>Video Sharing </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Google Videos </li></ul></ul>
  8. 8. Blogging <ul><li>Rated the #1 Marketing Strategy for 2009 [2] </li></ul><ul><li>What is a Blog? </li></ul><ul><li>Creating Your Blog </li></ul><ul><li>Strategies of Blogging </li></ul>[2] According to Business Blog Consulting
  9. 9. Examples of Blogging <ul><li>Tanner Friedman </li></ul><ul><ul><li>Industry Standards </li></ul></ul><ul><ul><li>Business Ethics </li></ul></ul><ul><ul><li>Communication Strategies </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><li>Whole Foods </li></ul><ul><ul><li>Consumer Benefits </li></ul></ul><ul><ul><li>Food Information/Recalls </li></ul></ul><ul><ul><li>Exceptional Vendors </li></ul></ul><ul><ul><li>Community Involvement </li></ul></ul><ul><ul><li>Philanthropy </li></ul></ul>
  10. 12. Microblogging <ul><li>Twitter is Currently the Most Popular </li></ul><ul><li>What is Microblogging? </li></ul><ul><li>Creating Your Microblog </li></ul><ul><li>Decoding the Twitter Lingo </li></ul><ul><ul><li>@replies </li></ul></ul><ul><ul><li>DMs </li></ul></ul><ul><ul><li>#hashtags </li></ul></ul><ul><li>Twitter Desktop Applications </li></ul><ul><li>Strategies of Microblogging </li></ul>
  11. 13. Examples of Microblogging: @ScottMonty
  12. 14. Examples of Microblogging: @TobaccoFreeMI
  13. 15. Examples of Microblogging: @HomeDepot
  14. 16. Examples of Microblogging: @broadwaycafe
  15. 17. Social Networking <ul><li>What is Social Networking? </li></ul><ul><li>Deciding Which Social Networks are for You </li></ul><ul><li>Creating Your Profile </li></ul><ul><li>Strategies for Social Networking </li></ul>
  16. 18. Social Networking: Facebook <ul><li>Facebook is Currently the Most Popular Social Networking Site </li></ul><ul><li>The Basic Set-Up </li></ul><ul><li>Profile Pages (Public & Private) </li></ul><ul><li>Groups </li></ul><ul><li>Notes </li></ul>
  17. 19. Examples of Social Networking: Apple Students (public profile) on Facebook
  18. 20. Examples of Social Networking: Matt Friedman (personal profile) on Facebook
  19. 21. Examples of Social Networking: Rubbermaid (public profile) on Facebook
  20. 22. Social Networking: LinkedIn <ul><li>LinkedIn Used Primarily for Business Connections </li></ul><ul><li>Creating Your Profile </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Q&A Message Boards </li></ul>
  21. 23. Examples of Social Networking: Guy Gordon of WDIV-TV on LinkedIn
  22. 24. Examples of Social Networking: Don Tanner of Tanner Friedman on LinkedIn
  23. 25. Social Networking: MySpace <ul><li>MySpace Primarily Used for Entertainment Industry & Younger Consumers </li></ul><ul><li>More graphically based </li></ul><ul><li>Blog Features </li></ul><ul><li>Comment Features </li></ul>
  24. 26. Examples of Social Networking: Tommy Steele on MySpace
  25. 27. Video Sharing <ul><li>YouTube is the Most Popular Method of Video Sharing </li></ul><ul><li>What is Video Sharing? </li></ul><ul><li>Creating a Video Sharing Profile </li></ul><ul><li>Strategies of Video Sharing </li></ul>
  26. 28. Examples of Video Sharing: Matt Friedman comments on Kwame Kilpatrick’s PR strategies
  27. 29. Examples of Video Sharing: BlendTec’s “Will It Blend?”
  28. 30. Integrated Social Media Campaigns <ul><li>The Strongest Way to Use Social Media is to Employ an Integrated Campaign </li></ul><ul><li>Just Because the Application is Available Doesn’t Mean It’s Right for Your Business </li></ul><ul><li>Set a Goal and Only Use Applications and Post Materials That Meet the Goal </li></ul>
  29. 31. Examples of Integrated Social Media Campaigns: Biggby Coffee
  30. 32. Examples of Integrated Social Media Campaigns: Ford Motor Company
  31. 33. Ideas to Keep in Mind with Social Media <ul><li>Listen, Listen, Listen. </li></ul><ul><li>Participate and Reciprocate. </li></ul><ul><li>Ask Questions. </li></ul><ul><li>Build Trust. </li></ul><ul><li>Be Honest and Transparent (Or You Will Get Caught). </li></ul>
  32. 34. Ideas to Keep in Mind with Social Media <ul><li>Don’t Say Anything You Wouldn’t Mind Yelling in the Middle of a Supermarket. </li></ul><ul><li>Allow Yourself to be Okay with Not Being Completely in Control. </li></ul><ul><li>Don’t Be Afraid to Let Your Personality Shine Through. </li></ul>
  33. 35. Presented By: <ul><li>Tanner Friedman Strategic Communications </li></ul><ul><li> </li></ul><ul><li>Call: 248.626.0006 </li></ul><ul><li>Email: </li></ul><ul><li>Blog: </li></ul><ul><li>Facebook: </li></ul>