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Mid-Michigan Spartans Branding Proposal

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Presentation of new brand concept for the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan), 2013.

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Mid-Michigan Spartans Branding Proposal

  1. 1. Current LogoMSU Alumni Club of Mid-Michigan
  2. 2. Not MSU Font
  3. 3. Dated Logo Not MSU Font
  4. 4. Dated Logo Not MSU Font Old Green
  5. 5. Dated Logo Not MSU Font Old Green Social Media
  6. 6. Dated Logo Not MSU Font Old Green Social Media Inconsistent Naming
  7. 7. Other ClubsAustin SpartansPhilly SpartansChicago SpartansDC SpartansNew York SpartansOrange County Spartans
  8. 8. Needs MSU Branding  Color  Graphics (Spear, Shield)  Fonts
  9. 9. Needs MSU Branding Emphasize Spartans
  10. 10. Needs MSU Branding Emphasize Spartans Emphasize Location
  11. 11. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name
  12. 12. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design
  13. 13. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design Social Media & Web Friendly
  14. 14. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design Social Media & Web Friendly Flexibility
  15. 15. Needs MSU Branding Emphasize Spartans Emphasize Location Consistent Name Clean Design Social Media & Web Friendly Flexibility
  16. 16. Our Concept
  17. 17. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  18. 18. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  19. 19. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  20. 20. MID-MICHIGAN SPARTANS YOUNG ALUMNI
  21. 21. MID-MICHIGAN SPARTANS TEXTBOOK SCHOLARS
  22. 22. MID-MICHIGAN SPARTANS EXECUTIVE COMMITTEE
  23. 23. MID-MICHIGAN SPARTANS THE HEART OF IT ALLMSU Alumni Clubof Mid-MichiganPO Box 4946East Lansing, MI 48823 Connect with us! www.MidMichiganSpartans.com | www.facebook.com/MidMichiganSpartans | www.twitter.com/MidMichSpartans
  24. 24. MID-MICHIGAN SPARTANS THE HEART OF IT ALL
  25. 25. P oo T e n C l s o h t: h O l o rc m y o. M UAu i lbo MdMc ia S lmn Cu f i- i g n h Po dy ev gI h m, ao ,n Ci o C u t s ru lS ri n a E tna d ltn o ni n g n eMi- c ia S atn dMihg n p r s a
  26. 26. 1   2                1. Main  logo  2. Printable  in  black  3. Alterable  for  committee  needs  4. Alterable  for  committee  needs;  Can  be  printed  in   white  on  dark  (for  t-­‐shirts)   3   4  

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