SXSW 2014: What Mid-Michigan PR Pros Need to Know


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A recap of trends and apps from SXSW 2014. This was presented at the Central Michigan Public Relations Society of America Lunch 'n' Learn on April 4, 2014.

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SXSW 2014: What Mid-Michigan PR Pros Need to Know

  1. 1. SXSW 2014 Highlights What Mid-Michigan PR Pros Need To Know 1
  2. 2. Fun Fact! The average American web surfer’s attention span is 8 seconds. ! That is one second shorter than that of a goldfish. ! ! ! 2
  3. 3. Events There are lots of people at SXSW,
 so it makes sense that they’d know something about event planning. 3
  4. 4. iBeacon Bluetooth indoor positioning system “that can notify nearby iOS 7 devices of their presence.” Landed at airport: “Welcome to Austin!” Arrived at convention center: “Welcome to SXSW!” and directions to the event registration room with QR code to simplify process Sessions: Welcome message at session start, see who is there and converse using Eventbase SXSW app 4
  5. 5. (app) Event host pre-loads session names Attendees upload notes using link and hashtag Users search for session notes using name or hashtag Also works for writing list making Dropbox sync 5
  6. 6. Observations: Need to strongly promote use of platform in collateral materials. Need to actively monitor Twitter for event hashtags and encourage users to submit their notes. 6
  7. 7. Event hashtags are curated Content is organized ranked Can save permanent record share link with others 7
  8. 8. Sketch Noting Live Events - official graphic recorder of SXSW Lots of sketch noters in the crowd Observation: Having large-scale displays of sketch notes draws attention 8
  9. 9. Guppy Event Photo Booth kiosk - customizable Instagram print station App: $200 
 (Windows 8 only) 9
  10. 10. Impossible Project Lab the-impossible- Polaroid-style printer works with a free iPhone app 10
  11. 11. “A free market for doing good” Find something in the community you want to change Upload to the platform People can join in to help solve the problem 11
  12. 12. Branding Lots of people at SXSW want to be well-known, and it takes a lot to get noticed. 12
  13. 13. USB-enabled business cards Near Field Communications QR campaigns 13
  14. 14. Square business cards in style of favicons Dozens of formats available 14
  15. 15. Hashtag driven campaigns Full analytics behind the scenes Twitter users’ profile images generate photo mosaics 15
  16. 16. Personalized domain addresses Full suite of additional platforms 
 (,, etc.) 16
  17. 17. Personal Organization Lots of people at SXSW are desperate to get more work done - and feel like they’re working less. 17
  18. 18. Evernote Post-Its Use your Evernote app to snap a photo on a Post-It Auto-tags / files your notes based on color Several sizes available Marked packages include 1-3 months of Evernote Premium Observation: You need really good lighting or the app doesn’t recognize the colors correctly. 18
  19. 19. 19
  20. 20. Neu Calendar “the Moleskine of calendars” Year-long planning calendar Multiple formats (academic year, traditional) and sizes 20
  21. 21. Yoga Meditation Many sessions on the creative benefits of personal yoga meditation practices Buddhify 2 (beginner’s meditation app) Yoga Journal iPractice (yoga app) 21
  22. 22. Organization Apps Opinion A: Everyone is using an app 
 (Asana, Trello, Omnifocus) Opinion B: Creatives are moving away from digital organization apps Basically: Use what works for you 22
  23. 23. Jelly (app - Created by Biz Stone Crowdsource answers to questions, get recommendations Search by map, images, text, voice 23
  24. 24. Privacy Lots of people at SXSW are paranoid and/or want to be left alone. 24
  25. 25. 3M Privacy Film Fits newer iPhones ( iPads coming soon) Blocks people from viewing screen from the side Removable, no residue 25
  26. 26. Add-on for most browsers See which sites track you what they track Blocks some tracking on websites 26
  27. 27. Avoid Humans (app) Uses GPS to locate nearby “quiet” places An introverts dream! Started in Austin with plans to expand Works off FourSquare data 27
  28. 28. Secret (app) Share anonymous posts with friends Aim: Be more open and promote less “curating” of our best selves online 28
  29. 29. Omlet (app) Similar to WhatsApp Private chatting platform Users control how data is stored, controlled and monetized 29
  30. 30. Content Marketing Lots of people at SXSW have jumped on the content marketing bandwagon. 30
  31. 31. Cook Book Cafe DIY eBook and app publishing tool Crowdsource recipes Being used for cause marketing 31
  32. 32. Minimalist, collaborative blog platform No sidebars, widgets; focus is on words and photos Less commitment required than traditional blogs Cole for Congress - running New Jersey state campaign on blog site He’s also crowdsourcing his platform on GitHub 32
  33. 33. Mood Board New usage: 
 Creating visual audience personas 33
  34. 34. Analytics Tools Twitter analysis, including sentiment score or Includes data visualization Enterprise friendly Real-time social, television and radio analysis 34
  35. 35. Content Resources Tweet2Cite - Proper Twitter citation formatting #CMMGRChat - Twitter chat for community managers (e-newsletter and app by Dave Pell) 35
  36. 36. Content Sources NYTNow (app) - Curated news by The New York Times - Verified social sourced newswire Source for citizen journalism content - Nate Silver’s new site with ESPN, focusing on data journalism Good inspiration for infographics and pitch angles 36
  37. 37. Digital Assets Lots of people at SXSW… (okay, everyone at SXSW)… takes digital photos and/or video. 37
  38. 38. History Pin Plot old photos on maps Crowdsource information to pin down location information 38
  39. 39. Findery (app) Local / social discovery app Leave image-based notes tagged to locations Notes can be about past, present or future By Flickr co-founder 39
  40. 40. Reverse search for images on the Internet Similar to Google Search by Images Locates original upload of image when possible Use to verify authenticity of images 40
  41. 41. Video editing application Cloud-based, paid app Multi-user allows for group editing 41
  42. 42. Trello New usage: storyboarding videos 42
  43. 43. Visual content marketplace Crowdsourcing freelancers for custom projects 43
  44. 44. Any Questions? 44
  45. 45. Photo Credits 1. Flickr user redstamp 2. Flickr user protographer23 3. Personal photo 6. 7. 8. Flickr user doctorow 9. Personal photo 10. 12. Flickr user heisenbergmedia 14. 15. 17. iStock 19. 20. 23. 24. Flickr user shemp65 25. 30. Flickr user sparkfun 33. Apple app store 37. Flickr user heisenbergmedia 38. 39. 42. 45