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all About Aesthetic....

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  1. 1. AESTHETICSAesthetics is the study of beauty and taste, whether in the form of thecomic, the tragic, or the sublime. The word comes from theGreek word aisthetikos, referring to sensory perception andunderstanding or sensuous knowledge. In the eighteen century, theGerman Philosopher Alexander Gottlieb Baumgarter picked up theterm and changed its meaning into gratification of the senses orsensuous delight (Goldman, 2001). Since work of art are (mostly)produced for this reason, i.e. to gratify our senses, the concept has sincbeen applied to any aspect of the experiences of art, such as aestheticjudgment, aesthetic attitude, aesthetic understanding, aestheticemotion, aesthetic value. These all are considered part of the aestheticexperience and although we can still experience nature or peopleaesthetically, the phrase is most often used in relation to the arts.Especially visual art.Aesthetics is where we comment upon the apperance. As designersyou need you need to think and design about the aesthetics of aproduct as generally people want products that look pleasing.Aesthetics – is the study of beauty in nature.· The best designs usually look good - aesthetically pleasing· The aesthetics are usually accomplished by the shape, texture, color,type of material, symmetry and simplicity of the repeated pattern usedin the design.
  2. 2. Indian aestheticsIndian art evolved with an emphasis on inducing special spiritualor philosophical states in the audience, or with representing themsymbolically. According to Kapila Vatsyayan, Classical Indianarchitecture, Indian sculpture, Indian painting, Indianliterature (kaavya), Indian music, and Indian dance "evolved theirown rules conditioned by their respective media, but they sharedwith one another not only the underlying spiritual beliefs of theIndian religio-philosophic mind, but also the procedures by whichthe relationships of the symbol and the spiritual states wereworked out in detail."History of aestheticsAncient aestheticsWe have examples of pre-historic art, but they are rare, and thecontext of their production and use is not very clear, so we canlittle more than guess at the aesthetic doctrines that guided theirproduction and interpretation.Ancient art was largely, but not entirely, based on the seven greatancient civilizations: Egypt, Mesopotamia, Greece, Rome, Persia,India and China. Each of these centers of early civilizationdeveloped a unique and characteristic style in its art. Greece hadthe most influence on the development of aesthetics in the West.This period of Greek art saw a veneration of the human physicalform and the development of corresponding skills to showmusculature, poise, beauty and anatomically correct proportions.Furthermore, in many Western and Eastern cultures alike, traitssuch as body hair are rarely depicted in art that addressesphysical beauty. More in contrast with this Greek-Westernaesthetic taste is the genre of grotesque.
  3. 3. Aesthetics in art Of course art appreciation is in the eyes of the beholder, although there are certain elements that we can define across a group of paintings that can be generalized or delineated, and hence discussed and analyzed on their own merits.Generally, art adheres to the aesthetic principles of symmetry/asymmetry, focal point, pattern, contrast, perspective, 3D dimensionality, movement, unity/Gestalt, and proportion.Aesthetics in music Music has the ability to affect our emotions, intellect, and our psychology; lyrics can assuage our loneliness or incite our passions. As such, music is a powerful art form whose aesthetic appeal is highly dependent upon the culture in which it is practiced.Aesthetics in architecture Applying aesthetics to buildings and related architectural structures is complex, as factors extrinsic to visual design (such as structural integrity, cost, the nature of building materials, and the functional utility of the building) contribute heavily to the design process.Aesthetics in the performing arts Performing artists appeals to our aesthetics of storytelling, grace, balance, class, timing, strength, shock, humor, costume, irony,beauty, and sensuality.Aesthetics in literature Encompassing poetry, short stories, novels and non-fiction, authors use a variety of techniques to appeal to our aesthetic values. Depending on the type of writing an author may employ rhythm, illustrations, structure, time shifting, juxtaposition, dualism, imagery, fantasy, suspense, analysis, humor/cynicism, and thinking aloud.
  4. 4. Aesthetics in landscape design Landscape designers employ design elements such as axis, line, landform, horizontal and vertical planes, texture, and scale to create variations of landscape space and aesthetics.Culinary aesthetics Although food is a basic and frequently experienced commodity, careful attention to the aesthetic possibilities of foodstuffs can turn eating into dining. Chefs inspire our gastronomy with regionalism, spices, diversity/contrast, anticipation, seduction, and decoration/ garnishes.Aesthetics in information technology The push to make all aspects of information technology as user- friendly as possible has led to a number of advances during the study of human-computer interaction.Meanings: a philosophical theory as to what is beautiful "he despised the esthetic of minimalism" concerning or characterized by an appreciation of beauty or good taste "the illustrations made the book an aesthetic success" “what an aesthetic beauty konark temple is” relating to or dealing with the subject of aesthetics “From the aesthetic point of view, it was a beautiful design” “The beautiful sculpture was a mirror image of the carvers aethetic values”. aesthetically pleasing "an artistic flower arrangement"
  5. 5. Definition : Aesthetics is the study of beauty and taste, whether in the form of thecomic, the tragic, or the sublime. The word derives from the Greek aisthetikos,meaning "of sense perception." Aesthetics is the branch of philosophy that deals with the nature and expression of beauty.Interior designihg is a design process which involves planning, designing, creating,erecting, constructing and executing construction of various types of buildings that arefunctionally efficient, economically viable and aesthetically pleasing.Aesthetics is one of the major principle of Architecture that students and professionalsalike have to worship. It concerns beauty or appreciation of beauty. In other words, it isa philosophy behind a pleasing appearance.A set of principles followed by any designers for that matter for the evolution of the endproduct that is aesthetically pleasing to the eye, is called aesthetics. It is directlyinfluenced by the artistic taste of an individual.Aesthetics is concerned with bringing art into the daily lives of the people. Like peopleneed colorful, designer clothes to wear and taste and presentation of food. Likewise,people like to live and work in places that are beautifully designed and are aestheticallypleasing to the eye.When a building is designed, the aesthetic aspects can be satisfied using elements suchas sloped roof, decorative columns, roofs for window elements, and semicircular andsegmental arches.The philosophy of aesthetics can be mastered by any designer if he follows these keyelements listed below… 1. Mass and space 2. Proportion 3. Symmetry 4. Balance 5. Contrast 6. Pattern 7. Decoration 8. Massing
  6. 6. Aesthetic Qualities Aesthetic qualities may be sub-divided into a number of basic elements… 1. Unity 2. Proportion 3. Scale 4. Balance 5. Symmetry 6. Rhythm All these qualities are collectively important, and can have an important impact on the design. Designers bend these rules all the time. We all know about Organic Architecture and Deconstructivism. Beauty lies in the eyes of the beholder. It is just a perception of the person viewing them. If your design is functionally efficient and aesthetically good, and the client likes it, then you don’t need to worry about anything. The term aesthetics concerns our senses and our responses to an object. If something is aesthetically pleasing to you, it is pleasurable and you like it. If it is aesthetically displeasing to you, it is displeasurable and you dont like it. Aesthetics involves all of your senses - vision, hearing, touch, taste, and smell - and your emotions. Elements of Aesthetics There are many different things that contribute to your overall perception of a product, and to your opinion as to whether it is aesthetically pleasing to you.Vision Hearing Touch Taste SmellColour Loudness Texture Strength StrengthShape Pitch Shape Sweetness SweetnessPattern Beat Weight Sourness PleasantnessLine Repetition Give TextureTexture Melody ComfortVisual weight Pattern TemperatureBalance Noise VibrationScale SharpnessMovement Ease of use
  7. 7. Our opinion about a product may also be influenced by certainassociations that are important to us, such as: how fashionable it is whether it is a novelty, or an old favourite whether it is a symbol of wealth or love how much danger or risk is involved if it provides a link with your pastTraditionally, product design has been considered to comprise three mainelements:The best design occurs when all three components are considered togetherfrom the start of the design process. Usually, compromises will have to bemade, but understanding all the issues involved will help to make the mostacceptable compromises.For example, if you are designing a sports car, you will make differentcompromises from those that you will make if you are designing a familysalooncar.What makes for good design? Here are a list of aesthetic principles to consider whencreating or evaluating design:1. Heirarchy -setting priorities.Whats the most important thing, visually, in this layout? Is it the most important, mostattractive or most convincing part of the message? Whats next? Whats last?2. Emphasis and focus -the visual expression of heirarchy.Once you know whats most important, use visual emphasis to focus attention throughsize, position, value, and color.3. Contrast -big/little, crowded/open, orange/blue.Contrast is the tool of emphasis, which helps you set that heirarchy, focus attention andcreate drama.4. Tension -throwing things off a little.You create tension by manipulating relative position. Place things a little too closetogether, or set up a little too much contrast in their visual weights. Tension helps makethe design aesthetic.
  8. 8. 5. Balance -creating a gravitational axis.Balance doesnt have to be symmetry. By opposing dense detail with open space, orheavy elements with lighter ones, balance can be asymmetric and, again, athletic.6. Rhythm -variety and pattern.Variety relieves the eye, and pattern helps the mind make sense of it. In multipageworks, rhythm creates pacing across the whole.7. Flow -leading the eye across the surface.This should happen in a desired sequence.8. Depth -leading the eye beyond the surface, or making things jump outfrom the surface.Depth is the most inherently contradictory illusion of 2D design, and therfore, one of themost compelling.9. Scale -the illusion of size.The size of elements relative to one another is important, of course, but the size ofthings in relation to the format and the size of the format itself are also worthconsidering.10. Movement -the illusion of physical interaction among elements.Usually figurative -with elements angled or poised like bodies in motion -movement canalso be created with such optical effects as linear repetition, visual vortexes and the like.Used deliberately, suggested movement can have a marked emotional and physicalimpact on a viewer.11. Unity -that which holds the piece together.Color can unify a design, as can a grid, visuals that represent related subjects or aconsistant style of imagery. In an age of over-stimulation and cacophony, unity is oftenunderrated.Aesthetics in interior designing A general definition of beauty and aesthetic excellence would be difficult,but fortunately there are a number of generally accepted principles that can be usedto achieve an understanding of the aesthetic considerations in design. One mustnote, however, that such understanding requires exposure and learning; anappreciation of any form of art needs such a background. A thorough appreciation of design must go beyond the first impression.Thefirst impression of the interior of a Gothic cathedral might be that it is somewhatdark or gloomy, but, by the time the visitor senses its . Interior design is an extremely important element of decorating any home.Those with an eye for style and a good use of space can often help people to maketheir home look interesting and inviting. So, Aesthetics plays very vital role ininterior designing.
  9. 9. Aesthetics design principles make it possible for anyone to create a homethats beautiful, warm and welcoming, a genuine sanctuary from the stresses ofcontemporary life. As someone who wants to change up their house and shake things up alittle, what you need to know about is how you are going to be able to maximise thattheme and make a perfect fit into the house that you are interested in. Maximisingspace is like putting on a good suit… Where we live, work, and play greatly influences our moods.Some environments make you feel alive, while others drain energy rightout of the air. Interior designers bring an environment into harmony withits purpose by manipulating the aesthetic and physical nature of a space.They study how private and public spaces impact the health, safety, andwelfare of those occupying the space. For instance,you may be one of those people who use their kitchens veryoften. You may have certain special occasions marked the conclusion ofyour beautiful dining sets. Want to look in the room spotlessand elegant for your guests and we want to make the room as formal aspossible. If you really want to set your dining table pads for special gettogether, you can make the room look very sophisticated using expensiveand uniqueitems. You can use chandeliers add to the brilliance of the roomand flower vases to make the room look pretty. So now it is full ofimagination, it looks like a great opportunity set.

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