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Maciej Dziubecki, Aleph Poland: Applying UX Principles to the Design of Library Discovery Services

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V Międzynarodowa Konferencja Naukowa Nauka o informacji (informacja naukowa) w okresie zmian Innowacyjne usługi informacyjne. Wydział Dziennikarstwa, Informacji i Bibliologii Katedra Informatologii, Uniwersytet Warszawski, Warszawa, 15 – 16 maja 2017

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Maciej Dziubecki, Aleph Poland: Applying UX Principles to the Design of Library Discovery Services

  1. 1. © 2015 Ex Libris | Confidential & Proprietary Maciej Dziubecki Warsaw 15.05.2017 Delivering the Experience that Users Expect: Core Principles for Designing Library Discovery Services
  2. 2. © 2015 Ex Libris | Confidential & Proprietary Agenda 1 UX Principles for Web and Discovery 2 3 Selecting the Right Technology UX in Action 2
  3. 3. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary A Rapidly Changing Landscape 3 DYNAMIC ADJUSTMENTS Needs Habits Devices USER BEHAVIOR Infrastructure Design frameworks TECHNOLOGIES FUNCTIONALITY | DESIGN | PERFORMANCE
  4. 4. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Key Insights into User Experience 4 Primo Central Log Analysis Ex Libris User Studies Customer Feedback Increased use of mobile devices Learning through discovery Diverse needs of students & faculty Known-items searches > 50% of queries Reading lists: key gateway to the library for undergraduates Differences across disciplines
  5. 5. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Addressing Diverse Discovery Needs Quick delivery of the most relevant results 5 Optimization Search and Find Learning Personalization Exploration Quick delivery of the most relevant results Human learning through a discovery process Search results tailored to user’s profile and preferences Serendipitous discovery via recommendations, trails & browsing
  6. 6. © 2015 Ex Libris | Confidential & Proprietary 6 Designing for Today’s User: Core Principles
  7. 7. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary 7 UX Core Principles for Web Design Serendipitous Discovery Personalization Intuitive DesignOne Experience across Devices Action-oriented
  8. 8. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary One Experience across Devices 8 ONE EXPERIENCE ACROSS DEVICES MOBILE IS THE NEW “BLACK”MOBILE IS THE NEW “BLACK”
  9. 9. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary 9 There are officially more mobile devices than people in the world ONE EXPERIENCE ACROSS DEVICES
  10. 10. © 2015 Ex Libris | Confidential & Proprietary INTRODUCING ALMA MOBILE ONE EXPERIENCE ACROSS DEVICES
  11. 11. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Pick Up From Shelf 11 Swipe left to see more options ONE EXPERIENCE ACROSS DEVICES
  12. 12. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Pick Up From Shelf 12 Swipe left to see more options You can “Mark as missing”, “Cancel request“, or “Convert to resource sharing” under More ONE EXPERIENCE ACROSS DEVICES
  13. 13. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Scan-In Items 13 The camera will read a barcode/QR code and display the item information ONE EXPERIENCE ACROSS DEVICES
  14. 14. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Google and Forrester Research into Mobile Behavior 2015 14 Micro Moments A micro moment is a mobile moment that requires only a glance to identify and delivers quick information that you can either consume immediately, or act on immediately. Mobile Moment A mobile moment is a point in which a person pulls out a mobile to get what he or she wants, immediately and in context. ONE EXPERIENCE ACROSS DEVICES
  15. 15. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Google and Forrester Research into Mobile Behavior 2015 15 Mobile Moments provide the ability to get users to interact more frequently and to develop a deeper personal relationship. “Mobile Moments are Mandatory for Mobile Success” Source: 2015 Google and Forrester Research ONE EXPERIENCE ACROSS DEVICES
  16. 16. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary A customer walks into a Starbucks coffee shop, her Starbucks app knows that she is inside and brings to the screen a selection of her most-often purchased products, allowing her to order while standing in line. Examples of Mobile Moments 16 1 in 10 purchases are mobile. Mobile payment volume up by 73% in 2014. ONE EXPERIENCE ACROSS DEVICES
  17. 17. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Personalized Recruiting & Enrollment 17 Create personalized itineraries for campus visits Deliver targeted content and notifications throughout the pre- enrollment process Send notifications at the start of campus sessions ONE EXPERIENCE ACROSS DEVICES
  18. 18. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Personalized Information in a Moment 18 Personalized Notifications Smartphones allows us to send notifications alerting on important activities such as classes cancelled, books overdue, assignments to complete and more. “When we can interact with our data in short bursts via notifications… Apps will become more about information and communications; we’re going to think of them as services instead of as windows onto our data” Mat Honan, WIRED http://www.wired.com/2014/06/smartphone-notifications/ ONE EXPERIENCE ACROSS DEVICES
  19. 19. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Personalized Contextual Moments 19 campusM and iBeacons understand users position on a micro- local scale, and delivers hyper-contextual personalized content to users based on location. Class Attendance Library Entrance Hotspots Visitor Orientation Prospects points of interest Emergency Location ONE EXPERIENCE ACROSS DEVICES
  20. 20. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary One Experience: What Does it Mean in the World of Discovery? 20 Identify important functionality and prioritize Adjust clickable buttons to touch experience Leverage personalized mobile experience ONE EXPERIENCE ACROSS DEVICES
  21. 21. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary 21 UX Core Principles for Web Design Serendipitous Discovery Personalization Intuitive DesignOne Experience across Devices Action-oriented
  22. 22. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Intuitive Design to Simplify Tasks 22 CLEAN LOOK & FEEL | DIGESTIBLE | “GLANCEBILTY” | GRADUAL EXPOSURE INTUITIVE DESIGN WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY? • Display relevant data only • Display relevant services only • Minimize tabs and dropdowns • Consistent view
  23. 23. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Action-oriented 23 ACTION-ORIENTED WHAT IS MY NEXT STEP? | ONE-CLICK DISTANCE | INTERACTIVE DESIGN WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY? • Pre and post search options to quickly zoom-in on relevant results • Quick access to full text and OPAC functionality • Highlight favorite results
  24. 24. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Personalization 24 PERSONALIZATION ONE SIZE DOESN’T FIT ALL | UNDERSTAND PERSONAS WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY? • Discipline • Recency • Materials type • Degree
  25. 25. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Serendipity 25 WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY? • Recommendations • Citation trails • Browse “PLEASANT SURPRISES” | ADDRESS RELATED NEEDS | WISDOM OF THE CROWD | TRAILS SERENDIPITY
  26. 26. © 2015 Ex Libris | Confidential & Proprietary 26 Selecting the Right Technology for a Great Experience and Optimal Performance
  27. 27. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Native Vs. Responsive 27 TECHNOLOGY
  28. 28. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary The Right Technology for Addressing Requirements 28 CLIENT SIDE VS. SERVER SIDE | REST APIS | SINGLE PAGE APPLICATIONS | ACCESSIBILITY | SECURITY & PRIVACY TECHNOLOGY WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY? • Single page application – performance • Endless scrolling vs. pagination • Regulatory requirements
  29. 29. © 2015 Ex Libris | Confidential & Proprietary 29 UX in Action: The Primo New User Interface
  30. 30. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Primo User Interface: Discovery On the Go from Any Device 30 HTML 5, responsive design Desktop, mobile and tablet Click for Demo
  31. 31. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Clear, Intuitive Design 31
  32. 32. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Gradual Exposure of Information 32
  33. 33. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Action Menu: One Click from the Result List 33
  34. 34. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary Favorites Screen: A Consistent Display for all Workflows 34
  35. 35. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary 35 UX Core Principles for Web Design Serendipitous Discovery Personalization Intuitive DesignOne Experience across Devices Action-oriented
  36. 36. © 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary ? QUESTIONS
  37. 37. THANKYOU m.dziubecki@aleph.pl

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