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Marcel Láža: BigData vs. analýza "normálních" dat


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Marcel Láža: BigData vs. analýza "normálních" dat

  1. 1. Big Data vs. standard data analysis
  2. 2. What we do? • Leveraging information hidden in data by using Predictive Analytics • Helping you to get more from your existing customers
  3. 3. Intro How to increase revenue? How to find new customers? How to prolong retention?
  4. 4. Use-cases • E-commerce • CRM • Gaming • Other?
  5. 5. Big Data? Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...
  6. 6. Sales Pipeline
  7. 7. How to get more and spend less?
  8. 8. Customers are not equal Awesome service I am new here Cancel contract! Getting a new customer costs 5x more than keeping an existing one
  9. 9. Customer Base
  10. 10. VIP example
  11. 11. RRR Advanced segmentation Retention How to keep onetime buyers Revenue A/B Testing Campaign automation Reach How to find new customers Predictive customer scoring Look a like modeling How to sell more
  12. 12. Q&A exhibition @futurelytics