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APPLICATION OF
GAMIFICATION IN
LIBRARY ENVIRONMENT
- Andrej Garaj -
ARE YOU
PLAYING GAMES?
WHY ARE WE
PLAYING?
Jane McGonigal
janemcgonigal.com
GAMES EVERYWHERE!
GAMIFICATION
The application of typical
elements of game playing to
other areas of activity, typically as
an online market...
BAD WAY FOR
GAMIFICATION...
GAMIFICATION IN LIBRARY
- Social interaction
- Shelf with
visualization of
readed books
- App interface design
- Strong badge system
with great mo...
BOOK GAME
BOOGA!
ABOUT BOOGA
OUR TEAM
DESIGNER
Book Clash
Multiplayer or single
quiz
Book World
Visualization of
personal or global
statistic
Full shelf
Compulsory readi...
ELEMENTS OF GAMIFICATION
DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATIO...
DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATIO...
DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATIO...
DMC FRAMEWORK
Dynamics:
CONSTRAINTS
EMOTIONS
PROGRESSION
RELATIONSHIPS
Mechanics:
CHALLENGES
CHANCE
COMPETITION
COOPERATIO...
GAMIFICATION DESIGN
6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunte...
6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunte...
6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunte...
OUR FOCUS
ALMOST
EVERYONE
Others
22%
Students
43%
Adults
35%
6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunte...
6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunte...
6 STEPS OF
GAMIFICATION
DESIGN
business objectives
target behavior
players
activation circles
fun
tools
(Werbach and Hunte...
CONSIDERATION
- WCAG 2.0 accessibility guidelines
- Teaching library clerks how to use application
- Use of feedback and d...
VISION
READ & PLAY
OUR CONTACT
GARAJ.ANDREJ@YAHOO.SK
QUESTIONS?
Sources of information
• WERBACH, Kevin a Dan HUNTER, 2012. For the Win: How Game Thinking Can Revolutionize Your Business...
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Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015

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Talk given at the BOBCATSSS 2015 conference - http://www.bobcatsss2015.com/.

How to make library more playful? A gamification application for City Library in Bratislava is currently in the design process. You have a unique opportunity to see the main ideas and the background information, used by its creation.

Published in: Education
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Andrej Garaj, Andrea Hrčková: Application of Gamification in Library Environment #bcs2015

  1. 1. APPLICATION OF GAMIFICATION IN LIBRARY ENVIRONMENT - Andrej Garaj -
  2. 2. ARE YOU PLAYING GAMES?
  3. 3. WHY ARE WE PLAYING? Jane McGonigal janemcgonigal.com
  4. 4. GAMES EVERYWHERE!
  5. 5. GAMIFICATION The application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. (Oxford 2015)
  6. 6. BAD WAY FOR GAMIFICATION...
  7. 7. GAMIFICATION IN LIBRARY
  8. 8. - Social interaction - Shelf with visualization of readed books - App interface design - Strong badge system with great motivation
  9. 9. BOOK GAME BOOGA!
  10. 10. ABOUT BOOGA
  11. 11. OUR TEAM DESIGNER
  12. 12. Book Clash Multiplayer or single quiz Book World Visualization of personal or global statistic Full shelf Compulsory reading application
  13. 13. ELEMENTS OF GAMIFICATION
  14. 14. DMC FRAMEWORK Dynamics: CONSTRAINTS EMOTIONS PROGRESSION RELATIONSHIPS Mechanics: CHALLENGES CHANCE COMPETITION COOPERATION FEEDBACK REWARDS TURNS Components: ACHIEVEMENTS AVATARS BADGES COLLECTIONS COMBAT LEADER BOARDS LEVELS POINTS QUESTS(Werbach and Hunter)
  15. 15. DMC FRAMEWORK Dynamics: CONSTRAINTS EMOTIONS PROGRESSION RELATIONSHIPS Mechanics: CHALLENGES CHANCE COMPETITION COOPERATION FEEDBACK REWARDS TURNS Components: ACHIEVEMENTS AVATARS BADGES COLLECTIONS COMBAT LEADER BOARDS LEVELS POINTS QUESTS(Werbach and Hunter)
  16. 16. DMC FRAMEWORK Dynamics: CONSTRAINTS EMOTIONS PROGRESSION RELATIONSHIPS Mechanics: CHALLENGES CHANCE COMPETITION COOPERATION FEEDBACK REWARDS TURNS Components: ACHIEVEMENTS AVATARS BADGES COLLECTIONS COMBAT LEADER BOARDS LEVELS POINTS QUESTS(Werbach and Hunter)
  17. 17. DMC FRAMEWORK Dynamics: CONSTRAINTS EMOTIONS PROGRESSION RELATIONSHIPS Mechanics: CHALLENGES CHANCE COMPETITION COOPERATION FEEDBACK REWARDS TURNS Components: ACHIEVEMENTS AVATARS BADGES COLLECTIONS COMBAT LEADER BOARDS LEVELS POINTS QUESTS(Werbach and Hunter)
  18. 18. GAMIFICATION DESIGN
  19. 19. 6 STEPS OF GAMIFICATION DESIGN business objectives target behavior players activation circles fun tools (Werbach and Hunter)
  20. 20. 6 STEPS OF GAMIFICATION DESIGN business objectives target behavior players activation circles fun tools (Werbach and Hunter)
  21. 21. 6 STEPS OF GAMIFICATION DESIGN business objectives target behavior players activation circles fun tools (Werbach and Hunter)
  22. 22. OUR FOCUS ALMOST EVERYONE
  23. 23. Others 22% Students 43% Adults 35%
  24. 24. 6 STEPS OF GAMIFICATION DESIGN business objectives target behavior players activation circles fun tools (Werbach and Hunter)
  25. 25. 6 STEPS OF GAMIFICATION DESIGN business objectives target behavior players activation circles fun tools (Werbach and Hunter)
  26. 26. 6 STEPS OF GAMIFICATION DESIGN business objectives target behavior players activation circles fun tools (Werbach and Hunter)
  27. 27. CONSIDERATION - WCAG 2.0 accessibility guidelines - Teaching library clerks how to use application - Use of feedback and data - Audience Development
  28. 28. VISION READ & PLAY
  29. 29. OUR CONTACT GARAJ.ANDREJ@YAHOO.SK
  30. 30. QUESTIONS?
  31. 31. Sources of information • WERBACH, Kevin a Dan HUNTER, 2012. For the Win: How Game Thinking Can Revolutionize Your Business. Philadelphia: Wharton Digital Press. ISBN 978-1-61363-023-5. • ZICHERMANN, Gabe, Christopher CUNNINGHAM, 2011. Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps. 1 edition. Sebastopol, Calif: O’Reilly Media. ISBN 9781449397678. • SCOUT, 2014. Come explore with Pierce County Library [online]. [cit. 22. August 2014]. Available at: https://scout.pcls.us/ • LIBRARYGAME, 2013. Gamification for public and academic libraries. Librarygame [online] [cit. 22. august 2014]. Available at: http://librarygame.co.uk • OXFORD, 2014. Oxford Dictionaries [online]. Term Gamification [cit. 12. january, 2015]. Available at:http://www.oxforddictionaries.com/definition/english/gamification • POUCHLÝ, Petr. Nechte zákazníky si hrát. Klíčem úspěchu je dnes gamifikace [online] [cit. 12. january, 2015]. Available at: http://www.tyinternety.cz/prirucka-marketera/nechte-zakazniky-si-hrat-klicem-uspechu-je-dnes-gamifikace/ • HØGENHAUG, Peter Steen. Gamification And UX: Where Users Win Or Lose [online] [cit. 12. january, 2015]. Available at: http://www.smashingmagazine.com/2012/04/26/gamification-ux-users-win-lose/

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