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SuperRugby - 100 day Social Media Insights

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SuperRugby - 100 day Social Media Insights

  1. 1. Campaign Summary for SuperRugby March 28, 2015 → July 06, 2015 Campaign started on March 18, 2015March 18, 2015 | 2626 total keywords | 2626 brand keywords | 00 competition keywords
  2. 2. brand mentions 899,657 8,907.5 per day brand + competition mentions 899,657 8,907.5 per day brand share of voice 100% SuperRugby 387658 (49.36%) #RWC2015 139198 (17.72%) The Highlanders 89401 (11.38%) QRU 84766 (10.79%) Waratahs 84373 (10.74%) 10000 20000 30000 40000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 Twitter 720840 (80.12%) News 118033 (13.12%) Instagram 26311 (2.92%) Blogs 11559 (1.28%) Facebook 9316 (1.04%) Tumblr 7179 (0.80%) YouTube 3500 (0.39%) Flickr 1678 (0.19%) Google+ 617 (0.07%) Forums 322 (0.04%) Reddit 302 (0.03%)  Listening Activity Here is a summary of the content we captured for your campaign. The top performing keywords are listed along with your daily listening activity volume.  Data Sources Here is a breakdown of your campaign's data broken down by data source. March 28, 2015 → July 06, 2015 2
  3. 3. total 207,343 percentage 23.05% negative total 276,313 percentage 30.71% positive  Sentiments We have also analyzed sentiments for every piece of content we have collected for your campaign. Check out how people felt overall about your brand and your competition below. 2000 4000 6000 8000 10000 12000 14000 16000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 March 28, 2015 → July 06, 2015 3
  4. 4. brand mentions 899,657 8,907.50 per day share of voice 100.00% Brand competition mentions 0 0.00 per day share of voice 0.00% Competition 10000 20000 30000 40000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 5 10 15 20 25 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 Brand Competition Twitter 720840 (80.12%) News 118033 (13.12%) Instagram 26311 (2.92%) Blogs 11559 (1.28%) Facebook 9316 (1.04%) Tumblr 7179 (0.80%) YouTube 3500 (0.39%) Flickr 1678 (0.19%) Google+ 617 (0.07%) Forums 322 (0.04%) Reddit 302 (0.03%) Listening Activity Comparison Here is how your brand performed in comparison to your competition. The top performing keywords are listed along with daily listening activity volumes for your brand and the competition. Data Sources Comparison Here is the breakdown of your data broken down by data source comparing your brand to the competition. March 28, 2015 → July 06, 2015 4
  5. 5. March 28, 2015 → July 06, 2015 5
  6. 6. negative 207,343 percentage 23.05% Brand negative 0 percentage 0.00% Competition 1000 2000 3000 4000 5000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 5 10 15 20 25 positive 276,313 percentage 30.7% positive 0 percentage 0% 5000 10000 15000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 5 10 15 20 25 Breakdown By Sentiment Breakdown By Data Source Sentiments neutral 179,075 (46.19%) negative 108,840 (28.08%) positive 99,743 (25.73%) Publishers Twitter 287,452 (74.15%) News 77,019 (19.87%) Instagram 6,956 (1.79%) Blogs 5,211 (1.34%) Facebook 4,972 (1.28%) Tumblr 2,980 (0.77%) YouTube 2,095 (0.54%) Google+ 435 (0.11%) Reddit 216 (0.06%) Forums 172 (0.04%) Flickr 150 (0.04%) Sentiments Comparison Compare how people felt about your brand to the competition. SuperRugby 387,658 (25.99%) March 28, 2015 → July 06, 2015 6
  7. 7. Sentiments neutral 74,283 (53.36%) positive 50,340 (36.16%) negative 14,575 (10.47%) Publishers Twitter 135,450 (97.31%) Instagram 3,033 (2.18%) Tumblr 241 (0.17%) News 171 (0.12%) Blogs 99 (0.07%) Facebook 66 (0.05%) Flickr 64 (0.05%) YouTube 53 (0.04%) Google+ 11 (0.01%) Reddit 6 (0.00%) Forums 4 (0.00%) Sentiments neutral 36,416 (40.73%) positive 34,710 (38.83%) negative 18,275 (20.44%) Publishers Twitter 62,364 (69.76%) News 18,827 (21.06%) Instagram 3,651 (4.08%) Blogs 1,339 (1.50%) Tumblr 992 (1.11%) Facebook 915 (1.02%) YouTube 592 (0.66%) Flickr 542 (0.61%) Google+ 108 (0.12%) Forums 51 (0.06%) Reddit 20 (0.02%) #RWC2015 139,198 (9.33%) The Highlanders 89,401 (5.99%) March 28, 2015 → July 06, 2015 7
  8. 8. Sentiments neutral 48,481 (57.19%) positive 21,591 (25.47%) negative 14,694 (17.33%) Publishers Twitter 75,270 (88.80%) News 6,156 (7.26%) Instagram 2,662 (3.14%) Tumblr 209 (0.25%) YouTube 162 (0.19%) Blogs 134 (0.16%) Facebook 100 (0.12%) Flickr 61 (0.07%) Reddit 6 (0.01%) Google+ 4 (0.00%) Forums 2 (0.00%) Sentiments negative 35,888 (42.53%) positive 24,917 (29.53%) neutral 23,568 (27.93%) Publishers News 41,052 (48.66%) Twitter 38,248 (45.33%) Blogs 1,240 (1.47%) Instagram 1,084 (1.28%) Tumblr 1,021 (1.21%) Facebook 881 (1.04%) YouTube 543 (0.64%) Flickr 156 (0.18%) Google+ 94 (0.11%) Reddit 32 (0.04%) Forums 22 (0.03%) QRU 84,766 (5.68%) Waratahs 84,373 (5.66%) March 28, 2015 → July 06, 2015 8
  9. 9. Sentiments neutral 30,798 (37.58%) positive 26,055 (31.79%) negative 25,109 (30.63%) Publishers Twitter 50,064 (61.08%) News 25,406 (31.00%) Instagram 2,263 (2.76%) Blogs 1,276 (1.56%) Tumblr 1,271 (1.55%) Facebook 958 (1.17%) YouTube 472 (0.58%) Flickr 95 (0.12%) Google+ 89 (0.11%) Forums 51 (0.06%) Reddit 17 (0.02%) Sentiments negative 30,063 (45.15%) positive 20,018 (30.06%) neutral 16,505 (24.79%) Publishers News 35,882 (53.89%) Twitter 24,978 (37.51%) Instagram 1,536 (2.31%) Blogs 1,398 (2.10%) Facebook 1,292 (1.94%) Tumblr 859 (1.29%) YouTube 440 (0.66%) Flickr 89 (0.13%) Google+ 73 (0.11%) Reddit 27 (0.04%) Forums 12 (0.02%) Hurricanes 81,962 (5.49%) Brumbies 66,586 (4.46%) March 28, 2015 → July 06, 2015 9
  10. 10. Sentiments neutral 23,478 (37.86%) negative 20,072 (32.37%) positive 18,467 (29.78%) Publishers Twitter 38,889 (62.71%) News 14,919 (24.06%) Instagram 3,291 (5.31%) Blogs 2,203 (3.55%) Facebook 1,513 (2.44%) Tumblr 737 (1.19%) YouTube 270 (0.44%) Flickr 71 (0.11%) Forums 58 (0.09%) Google+ 51 (0.08%) Reddit 15 (0.02%) Sentiments negative 21,407 (34.81%) neutral 21,319 (34.67%) positive 18,773 (30.53%) Publishers Twitter 36,956 (60.09%) News 20,274 (32.97%) Blogs 1,456 (2.37%) Facebook 1,045 (1.70%) Instagram 846 (1.38%) Tumblr 458 (0.74%) YouTube 364 (0.59%) Google+ 68 (0.11%) Reddit 14 (0.02%) Forums 12 (0.02%) Flickr 6 (0.01%) The Bulls 62,017 (4.16%) The Stormers 61,499 (4.12%) March 28, 2015 → July 06, 2015 10
  11. 11. Sentiments positive 22,322 (39.50%) negative 19,162 (33.91%) neutral 15,022 (26.58%) Publishers Twitter 34,691 (61.39%) News 17,663 (31.26%) Blogs 1,977 (3.50%) Facebook 873 (1.54%) Tumblr 619 (1.10%) YouTube 396 (0.70%) Flickr 99 (0.18%) Instagram 77 (0.14%) Google+ 53 (0.09%) Reddit 30 (0.05%) Forums 28 (0.05%) Sentiments negative 23,606 (44.38%) positive 18,819 (35.38%) neutral 10,769 (20.24%) Publishers News 34,262 (64.41%) Twitter 14,431 (27.13%) Instagram 2,334 (4.39%) Blogs 748 (1.41%) Tumblr 726 (1.36%) Facebook 344 (0.65%) Flickr 238 (0.45%) YouTube 55 (0.10%) Google+ 43 (0.08%) Forums 8 (0.02%) Reddit 5 (0.01%) The Sharks 56,506 (3.79%) Wallabies 53,194 (3.57%) March 28, 2015 → July 06, 2015 11
  12. 12. Sentiments positive 18,816 (37.49%) negative 16,946 (33.77%) neutral 14,424 (28.74%) Publishers Twitter 25,018 (49.85%) News 20,617 (41.08%) Blogs 1,873 (3.73%) Facebook 808 (1.61%) Tumblr 721 (1.44%) Instagram 682 (1.36%) YouTube 350 (0.70%) Flickr 55 (0.11%) Google+ 43 (0.09%) Forums 15 (0.03%) Reddit 4 (0.01%) Sentiments negative 20,174 (40.79%) positive 16,706 (33.78%) neutral 12,575 (25.43%) Publishers News 24,435 (49.41%) Twitter 21,115 (42.70%) Blogs 1,109 (2.24%) Facebook 869 (1.76%) Tumblr 701 (1.42%) Instagram 483 (0.98%) YouTube 385 (0.78%) Flickr 280 (0.57%) Google+ 55 (0.11%) Forums 15 (0.03%) Reddit 8 (0.02%) The Lions 50,186 (3.36%) The Crusaders 49,455 (3.32%) March 28, 2015 → July 06, 2015 12
  13. 13. Sentiments negative 18,826 (40.48%) positive 15,088 (32.44%) neutral 12,593 (27.08%) Publishers News 21,556 (46.35%) Twitter 20,508 (44.10%) Blogs 1,765 (3.80%) Facebook 1,043 (2.24%) Tumblr 936 (2.01%) YouTube 386 (0.83%) Instagram 132 (0.28%) Google+ 71 (0.15%) Reddit 40 (0.09%) Forums 36 (0.08%) Flickr 34 (0.07%) Sentiments neutral 16,901 (36.73%) negative 15,940 (34.64%) positive 13,176 (28.63%) Publishers Twitter 25,081 (54.50%) News 16,330 (35.49%) Instagram 1,462 (3.18%) Blogs 1,185 (2.58%) Facebook 849 (1.84%) Tumblr 600 (1.30%) YouTube 413 (0.90%) Google+ 58 (0.13%) Reddit 16 (0.03%) Flickr 15 (0.03%) Forums 8 (0.02%) The Blues 46,507 (3.12%) The Chiefs 46,017 (3.08%) March 28, 2015 → July 06, 2015 13
  14. 14. Sentiments negative 24,060 (56.53%) neutral 9,600 (22.55%) positive 8,903 (20.92%) Publishers Twitter 22,897 (53.80%) News 15,426 (36.24%) Instagram 1,411 (3.32%) Blogs 890 (2.09%) Facebook 832 (1.95%) Tumblr 604 (1.42%) YouTube 378 (0.89%) Google+ 61 (0.14%) Flickr 41 (0.10%) Reddit 14 (0.03%) Forums 9 (0.02%) Sentiments negative 11,789 (38.67%) neutral 10,971 (35.99%) positive 7,726 (25.34%) Publishers Twitter 16,391 (53.77%) News 11,065 (36.30%) Instagram 1,445 (4.74%) Tumblr 536 (1.76%) Facebook 439 (1.44%) YouTube 282 (0.93%) Blogs 281 (0.92%) Google+ 33 (0.11%) Reddit 8 (0.03%) Forums 5 (0.02%) Flickr 1 (0.00%) Melbourne Rebels 42,563 (2.85%) Queensland Reds 30,486 (2.04%) March 28, 2015 → July 06, 2015 14
  15. 15. Sentiments negative 12,292 (48.29%) positive 7,009 (27.54%) neutral 6,153 (24.17%) Publishers News 12,984 (51.01%) Twitter 10,901 (42.83%) Facebook 428 (1.68%) Blogs 387 (1.52%) Tumblr 380 (1.49%) YouTube 225 (0.88%) Instagram 95 (0.37%) Google+ 45 (0.18%) Forums 4 (0.02%) Reddit 3 (0.01%) Flickr 2 (0.01%) Sentiments negative 7,867 (35.31%) neutral 7,736 (34.72%) positive 6,679 (29.97%) Publishers Twitter 10,340 (46.41%) News 9,457 (42.44%) Facebook 868 (3.90%) Blogs 850 (3.81%) Tumblr 314 (1.41%) YouTube 256 (1.15%) Instagram 131 (0.59%) Google+ 51 (0.23%) Reddit 8 (0.04%) Forums 5 (0.02%) Flickr 2 (0.01%) Sentiments neutral 1,427 (52.68%) negative 646 (23.85%) positive 636 (23.48%) Publishers Twitter 2,657 (98.08%) Instagram 52 (1.92%) Western Force 25,454 (1.71%) The Cheetahs 22,282 (1.49%) Game1: BLUvBRU 2,709 (0.18%) March 28, 2015 → July 06, 2015 15
  16. 16. Sentiments neutral 1,359 (53.44%) positive 655 (25.76%) negative 529 (20.80%) Publishers Twitter 2,481 (97.56%) Instagram 59 (2.32%) Tumblr 3 (0.12%) Sentiments neutral 1,379 (55.16%) positive 660 (26.40%) negative 461 (18.44%) Publishers Twitter 2,464 (98.56%) Instagram 36 (1.44%) Sentiments neutral 884 (53.54%) positive 388 (23.50%) negative 379 (22.96%) Publishers Twitter 1,628 (98.61%) Instagram 23 (1.39%) Sentiments neutral 629 (63.99%) positive 197 (20.04%) negative 157 (15.97%) Publishers Twitter 955 (97.15%) Instagram 28 (2.85%) Sentiments neutral 366 (55.45%) positive 173 (26.21%) negative 121 (18.33%) Publishers Twitter 607 (91.97%) Instagram 50 (7.58%) Tumblr 3 (0.45%) Game3: WARvSTO 2,543 (0.17%) Game2: CRUvHIG 2,500 (0.17%) Game6: LIOvSHA 1,651 (0.11%) Game5: BULvRED 983 (0.07%) TestGame: #Warv#Blu 660 (0.04%) March 28, 2015 → July 06, 2015 16
  17. 17. Sentiments neutral 389 (80.71%) positive 84 (17.43%) negative 9 (1.87%) Publishers Twitter 444 (92.12%) Facebook 18 (3.73%) Google+ 9 (1.87%) YouTube 4 (0.83%) Blogs 4 (0.83%) News 3 (0.62%) RugbyBizNetwork 482 (0.03%) March 28, 2015 → July 06, 2015 17
  18. 18. fans change 316,549 as of Jul 05 +46,632 total change +471 rate (per day) talking about change 37,765 as of Jul 05 +13,490 total change +136 rate (per day) page updates 435 44 per day fan updates 3 0.00.0 per day total updates 438 44 per day total comments 22,202 220220 per day total likes 625,355 6,1926,192 per day fans change 194,156 as of Jul 05 +40,727 total change +411 rate (per day) talking about change 54,147 as of Jul 05 +39,301 total change +397 rate (per day) page updates 118 11 per day fan updates 1,040 1010 per day total updates 1,158 1111 per day total comments 18,428 182182 per day total likes 392,045 3,8823,882 per day  Facebook Page Stats Brand Facebook Pages Super Rugby Hurricanes March 28, 2015 → July 06, 2015 18
  19. 19. fans change 131,664 as of Jul 05 +14,624 total change +148 rate (per day) talking about change 15,949 as of Jul 05 +3,926 total change +40 rate (per day) page updates 340 33 per day fan updates 0 00 per day total updates 340 33 per day total comments 5,975 5959 per day total likes 129,347 1,2811,281 per day fans change 88,374 as of Jul 05 +14,202 total change +143 rate (per day) talking about change 9,633 as of Jul 05 +3,777 total change +38 rate (per day) page updates 495 55 per day fan updates 346 33 per day total updates 841 88 per day total comments 7,577 7575 per day total likes 158,087 1,5651,565 per day Waratahs Brumbies Rugby March 28, 2015 → July 06, 2015 19
  20. 20. fans change 472,736 as of Jul 05 +21,863 total change +221 rate (per day) talking about change 21,956 as of Jul 05 +8,380 total change +85 rate (per day) page updates 255 33 per day fan updates 260 33 per day total updates 515 55 per day total comments 12,598 125125 per day total likes 259,382 2,5682,568 per day fans change 145,085 as of Jul 05 +30,906 total change +312 rate (per day) talking about change 53,053 as of Jul 05 +43,115 total change +436 rate (per day) page updates 243 22 per day fan updates 943 99 per day total updates 1,186 1212 per day total comments 17,101 169169 per day total likes 368,130 3,6453,645 per day Qantas Wallabies THE HIGHLANDERS March 28, 2015 → July 06, 2015 20
  21. 21. fans change 321,637 as of Jul 05 +22,300 total change +225 rate (per day) talking about change 2,530 as of Jul 05 -21,083 total change -213 rate (per day) page updates 210 22 per day fan updates 503 55 per day total updates 713 77 per day total comments 13,860 137137 per day total likes 315,454 3,1233,123 per day fans change 240,265 as of Jul 05 +21,122 total change +213 rate (per day) talking about change 4,411 as of Jul 05 -8,269 total change -84 rate (per day) page updates 276 33 per day fan updates 534 55 per day total updates 810 88 per day total comments 12,108 120120 per day total likes 254,969 2,5242,524 per day Crusaders Chiefs Rugby March 28, 2015 → July 06, 2015 21
  22. 22. fans change 179,528 as of Jul 05 +13,475 total change +136 rate (per day) talking about change 5,364 as of Jul 05 +343 total change +3 rate (per day) page updates 217 22 per day fan updates 424 44 per day total updates 641 66 per day total comments 7,794 7777 per day total likes 151,958 1,5051,505 per day fans change 68,448 as of Jul 05 +6,960 total change +70 rate (per day) talking about change 1,867 as of Jul 05 -730 total change -7 rate (per day) page updates 313 33 per day fan updates 0 00 per day total updates 313 33 per day total comments 4,653 4646 per day total likes 44,121 437437 per day The Blues Western Force March 28, 2015 → July 06, 2015 22
  23. 23. fans change 57,631 as of Jul 05 +7,254 total change +73 rate (per day) talking about change 2,705 as of Jul 05 -765 total change -8 rate (per day) page updates 305 33 per day fan updates 212 22 per day total updates 517 55 per day total comments 3,250 3232 per day total likes 59,728 591591 per day fans change 156,024 as of Jul 05 +11,762 total change +119 rate (per day) talking about change 7,671 as of Jul 05 -3,921 total change -40 rate (per day) page updates 524 55 per day fan updates 356 44 per day total updates 880 99 per day total comments 10,116 100100 per day total likes 148,335 1,4691,469 per day Melbourne Rebels Queensland Reds March 28, 2015 → July 06, 2015 23
  24. 24. fans change 197,610 as of Jul 05 +7,493 total change +76 rate (per day) talking about change 3,723 as of Jul 05 -1,247 total change -13 rate (per day) page updates 488 55 per day fan updates 0 00 per day total updates 488 55 per day total comments 14,587 144144 per day total likes 101,962 1,0101,010 per day fans change 62,248 as of Jul 05 +3,773 total change +38 rate (per day) talking about change 2,359 as of Jul 05 -1,320 total change -13 rate (per day) page updates 210 22 per day fan updates 534 55 per day total updates 744 77 per day total comments 4,635 4646 per day total likes 32,051 317317 per day Blue Bulls Cheetahs Rugby March 28, 2015 → July 06, 2015 24
  25. 25. fans change 47,259 as of Jul 05 +6,381 total change +64 rate (per day) talking about change 2,910 as of Jul 05 -6,589 total change -67 rate (per day) page updates 174 22 per day fan updates 725 77 per day total updates 899 99 per day total comments 7,906 7878 per day total likes 62,100 615615 per day fans change 443,527 as of Jul 05 +5,632 total change +57 rate (per day) talking about change 6,247 as of Jul 05 -9,662 total change -98 rate (per day) page updates 229 22 per day fan updates 0 00 per day total updates 229 22 per day total comments 16,940 168168 per day total likes 115,075 1,1391,139 per day Golden Lions Rugby Union The Sharks March 28, 2015 → July 06, 2015 25
  26. 26. fans change 294,881 as of Jul 05 +13,602 total change +137 rate (per day) talking about change 2,682 as of Jul 05 -6,636 total change -67 rate (per day) page updates 447 44 per day fan updates 1,007 1010 per day total updates 1,454 1414 per day total comments 12,162 120120 per day total likes 154,497 1,5301,530 per day Stormers March 28, 2015 → July 06, 2015 26
  27. 27. followers change 31,260 as of Jul 06 +2,669 total change +27 rate (per day) channel Tweets 1,143 1111 per day mentions 14,063 139139 per day Retweets 7,059 7070 per day followers change 33,665 as of Jul 06 +2,704 total change +27 rate (per day) channel Tweets 2,161 2121 per day mentions 17,177 170170 per day Retweets 7,552 7575 per day  Twitter Account Stats Brand Twitter Accounts BrumbiesRugby NSWWaratahs March 28, 2015 → July 06, 2015 27
  28. 28. followers change 21,610 as of Jul 06 +4,043 total change +40 rate (per day) channel Tweets 140 11 per day mentions 35,081 347347 per day Retweets 20,051 199199 per day followers change 115,149 as of Jul 06 +20,658 total change +207 rate (per day) channel Tweets 1,724 1717 per day mentions 49,776 493493 per day Retweets 35,843 355355 per day Hurricanesrugby SuperRugby March 28, 2015 → July 06, 2015 28
  29. 29. followers change 139,965 as of Jul 06 +4,496 total change +45 rate (per day) channel Tweets 682 77 per day mentions 9,940 9898 per day Retweets 7,111 7070 per day followers change 3,104 as of Jul 06 +221 total change +2 rate (per day) channel Tweets 111 11 per day mentions 669 77 per day Retweets 439 44 per day QantasWallabies ARU_Community March 28, 2015 → July 06, 2015 29
  30. 30. followers change 27,224 as of Jul 06 +4,745 total change +47 rate (per day) channel Tweets 1,301 1313 per day mentions 33,466 331331 per day Retweets 18,763 186186 per day followers change 58,459 as of Jul 06 +5,796 total change +58 rate (per day) channel Tweets 261 33 per day mentions 11,565 115115 per day Retweets 6,392 6363 per day Highlanders crusadersrugby March 28, 2015 → July 06, 2015 30
  31. 31. followers change 49,649 as of Jul 06 +4,740 total change +47 rate (per day) channel Tweets 236 22 per day mentions 11,779 117117 per day Retweets 6,620 6666 per day followers change 41,652 as of Jul 06 +2,588 total change +26 rate (per day) channel Tweets 359 44 per day mentions 10,410 103103 per day Retweets 5,287 5252 per day ChiefsRugby BluesRugbyTeam March 28, 2015 → July 06, 2015 31
  32. 32. followers change 19,537 as of Jul 06 +1,115 total change +11 rate (per day) channel Tweets 425 44 per day mentions 4,895 4848 per day Retweets 2,066 2020 per day followers change 46,409 as of Jul 06 +3,274 total change +33 rate (per day) channel Tweets 1,028 1010 per day mentions 8,794 8787 per day Retweets 3,872 3838 per day westernforce Reds_Rugby March 28, 2015 → July 06, 2015 32
  33. 33. followers change 22,700 as of Jul 06 +1,526 total change +15 rate (per day) channel Tweets 2,036 2020 per day mentions 9,373 9393 per day Retweets 4,700 4747 per day followers change 69,887 as of Jul 06 +7,372 total change +74 rate (per day) channel Tweets 331 33 per day mentions 12,527 124124 per day Retweets 4,166 4141 per day MelbourneRebels BlueBullsRugby March 28, 2015 → July 06, 2015 33
  34. 34. followers change 22,473 as of Jul 06 +1,611 total change +16 rate (per day) channel Tweets 356 44 per day mentions 5,320 5353 per day Retweets 2,130 2121 per day followers change 23,924 as of Jul 06 +2,351 total change +24 rate (per day) channel Tweets 509 55 per day mentions 14,555 144144 per day Retweets 7,629 7676 per day CheetahsRugby LionsRugbyUnion March 28, 2015 → July 06, 2015 34
  35. 35. followers change 85,653 as of Jul 06 +8,731 total change +87 rate (per day) channel Tweets 481 55 per day mentions 21,077 209209 per day Retweets 7,898 7878 per day followers change 130,304 as of Jul 06 +15,274 total change +153 rate (per day) channel Tweets 1,092 1111 per day mentions 25,540 253253 per day Retweets 13,417 133133 per day TheSharksZA THESTORMERS March 28, 2015 → July 06, 2015 35
  36. 36. channel videos 102 11 per day views 25,304,692 250,542250,542 per day total comments 3,143 3131 per day total favorites 0 00 per day channel videos 160 22 per day views 25,422,786 251,711251,711 per day total comments 3,192 3232 per day total favorites 0 00 per day  YouTube Channel Stats Brand YouTube Channels queenslandreds brumbiesmediacentre March 28, 2015 → July 06, 2015 36
  37. 37. channel videos 25 0.20.2 per day views 25,265,998 250,158250,158 per day total comments 3,092 3131 per day total favorites 0 00 per day channel videos 140 11 per day views 25,341,821 250,909250,909 per day total comments 3,144 3131 per day total favorites 0 00 per day tahtv myrugbytv March 28, 2015 → July 06, 2015 37
  38. 38. channel videos 11 0.10.1 per day views 25,265,163 250,150250,150 per day total comments 3,106 3131 per day total favorites 0 00 per day channel videos 4 0.00.0 per day views 25,262,186 250,121250,121 per day total comments 3,084 3131 per day total favorites 0 00 per day bluesrugbyteam chiefsnz March 28, 2015 → July 06, 2015 38
  39. 39. channel videos 17 0.20.2 per day views 25,302,258 250,517250,517 per day total comments 3,132 3131 per day total favorites 0 00 per day channel videos 6 0.10.1 per day views 25,266,431 250,163250,163 per day total comments 3,095 3131 per day total favorites 0 00 per day crusaderssuperrugby thehighlandersrugby March 28, 2015 → July 06, 2015 39
  40. 40. channel videos 7 0.10.1 per day views 25,265,523 250,154250,154 per day total comments 3,088 3131 per day total favorites 0 00 per day channel videos 56 0.60.6 per day views 25,615,898 253,623253,623 per day total comments 3,127 3131 per day total favorites 0 00 per day hurricanesnz westernforcetv March 28, 2015 → July 06, 2015 40
  41. 41. channel videos 27 0.30.3 per day views 25,264,729 250,146250,146 per day total comments 3,084 3131 per day total favorites 0 00 per day channel videos 1 0.00.0 per day views 25,261,513 250,114250,114 per day total comments 3,083 3131 per day total favorites 0 00 per day melbournerebels vodacombulls March 28, 2015 → July 06, 2015 41
  42. 42. channel videos 2 0.00.0 per day views 25,261,518 250,114250,114 per day total comments 3,084 3131 per day total favorites 0 00 per day channel videos 3 0.00.0 per day views 25,262,219 250,121250,121 per day total comments 3,083 3131 per day total favorites 0 00 per day lions4lifejozi thesharksza March 28, 2015 → July 06, 2015 42
  43. 43. channel videos 9 0.10.1 per day views 25,266,689 250,165250,165 per day total comments 3,086 3131 per day total favorites 0 00 per day stormerstv March 28, 2015 → July 06, 2015 43
  44. 44.   game-on-mag MATCH REPORT: David Pocock scored his second hat-trick of the #SuperRugby season as the Brumbies overpowered the... http://t.co/ EdMEmwp3Fd Keywords matched: SuperRugby QRU 06/05/2015 1:57 p.m.   Diego Floriano® GALLERY: Jerry Collins' magnificent #SuperRugby and Test career in photos http://t.co/yivgHLZIrq #RIPJC http://t.co/kp5aEHczj9 Keywords matched: SuperRugby QRU 06/05/2015 1:59 p.m.   William MATCH REPORT: Brumbies prevail as David Pocock scores second hat-trick this #SuperRugby season http://t.co/jPUMJLVxlG http://t.co/ liGXyYKLHa Keywords matched: SuperRugby QRU 06/05/2015 1:58 p.m.   ieuanleverr A huge inspiration to us and many more of the rugby community. Jerry Collins, you will be remembered fondly. RIP http://t.co/uGkzzhXfdt Keywords matched: QRU 06/05/2015 1:59 p.m. Flagged Content March 28, 2015 → July 06, 2015 44

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