Presentation to the Australian Institute of Company Directors Melbourne Chapter Nexus Mentoring Group @aicdirectors about the transforming role of social computing, and in connection with cloud computing, mobile, local and big data. Emphasising the positive business potential in order that Directors correctly assess the risk rather than starting from a negative view of brand and reputation damage from social.
We discuss the transformational forces, the business benefits as established by McKinsey and IBM, the typical use cases, the transformation of sales and marketing, and the rise of experts as strong personal brands to be supported and encouraged by the company.
In response to the question How should a Board assess the social readiness of the CEO it offers a set of questions, and then some recommended reading.
Enjoy. Feedback to @adamson