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Transmédia Ready à Nîmes 2015

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Master-classe de Karine Halpern avec coaching de projets créatifs et présentation publique à Nîmes.

Retour d'expérience sur le Transmédia Mix de Juin 2014 sur l'éducation avec l'IRI et Ashoka, avec le soutien d'Emmanuel Bethoux. Présentation à Canopé Gard.

Merci à Hugues Orhand et Alexandre Simonet, Pôle action culturelle & communication
Carré d'Art Bibliothèques, ville de Nîmes.

Published in: Education
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Transmédia Ready à Nîmes 2015

  1. 1. Carré d’Art Bibliothèques Nîmes Mai 2015
  2. 2. Carré d’Art Bibliothèques Nîmes Mai 2015
  3. 3. “Tout le monde raconte quelque chose”
  4. 4. “Tout le monde raconte quelque chose” 3 dimensions de la pratique transmédiatique NE PAS CONFONDRE : ① PRODUCTION MULTIPLATFORMES > supports médiatiques ② SOCIAL MEDIA MARKETING > marketing en réseaux sociaux = web social ③ TRANSMEDIA STORYTELLING > récit étendu, narration multidimensionnelle
  5. 5. « Dis-moi 10 mots » 2005 de @Khenthusiasm – YOU TUBE : https://www.youtube.com/playlist?list=PL0D722 1FC25312FDE 10ème semaine de la langue française et de la francophonie 1. Cité des Sciences et de l’Industrie : bornes interactives 2. Série de courts métrages créés avec les enfants (web et DVD interactif) 3. Ateliers créatifs (tournages, écriture et enregistrements) 4. Expositions : projection, borne tactile, (salon Expolangues), dessins et vidéos (ville de Montreuil) 5. Site Internet du Ministère (pas de web social) Carré d’Art Bibliothèques Nîmes Mai 2015
  6. 6. Carré d’Art Bibliothèques Nîmes Mai 2015 PRAXIS Hackerspaces Changemakers (E-learning) Barcamps & Conf. Twitter #transmedia Interactive & Participatory DIY in a Think & Do Tank @TransmediaReady
  7. 7. Carré d’Art Bibliothèques Nîmes Mai 2015
  8. 8. Carré d’Art Bibliothèques Nîmes Mai 2015 From Multi to Trans where do you Crossmedia?
  9. 9. Carré d’Art Bibliothèques Nîmes Mai 2015
  10. 10. * Create a Genre: ARG "Our goal is to entice, engage, and inspire the audience to drive real- world change through their participation in a narrative” 2010 Tim Kring Source: Presswire NOKIA
  11. 11. Carré d’Art Bibliothèques Nîmes Mai 2015
  12. 12. #Penséequirendbelle (Facebook) #LoveYourCurls
  13. 13. https://www.youtube.com/user/ancientsocieties/playlists March 28th 2015 Live Stream from Pasadena’s party : https://youtu.be/5GP-uPYVv1U http://www.thisisendgame.com/ Accès au livre (famille Biz et Market) http://endgameancienttruth.com/ Point d’entrée (CTA) http://www.ancientsocieties.com/ Plateforme / Communauté / Ludo
  14. 14. http://www.tiki-toki.com/timeline/entry/376331/My-Story-Stella-Vyctory/
  15. 15. Carré d’Art Bibliothèques Nîmes Mai 2015 Designer & conduire l'expérience Praxis
  16. 16. Carré d’Art Bibliothèques Nîmes Mai 2015  Rôles, professions, spécialités  Guidelines & Genesis  @StoryHacking  #NetworkOfNetworks  #TransientGroups  Prototype - X-perimentation  Trans-Formation & New Models  Maieutics – Coaching - Analyse  Eco-système transdisciplinaire
  17. 17. 1. STORYWORLD : Univers narratif – le récit multidimensionnel 2. MEDIAFORMS : Tous supports, tous média 3. COMMUNITIES : Communautés, groupes transients 4. GAMEPLAY : Ludologie, mécaniques de jeu 5. DESIGN : direction artistique, ergonomie, irréprochable UX 6. PRODUCTION : créateurs, producteurs, équipe technique et artistique 7. MODELE ECONOMIQUE : ad hoc nouveau model à inventer
  18. 18. • « Tricoter le fil narratif » non linéaire et recomposable… • Intégrer les éléments participatifs • Design spatial • Gamme de contenus • Cohérence • Histoire linéaire associée • MEDIATION
  19. 19. • Téléphone – Audio – Music • Evènementiel (concerts, festivals, jeux urbains) • Expositions, musées, tourisme • Télévision, cinéma • Jeux vidéo, jeux éducatifs, ARG • Communautés de fans, UGC, • Livres, romans graphiques, bandes dessinées • Vidéo, dessins animés • Données (Big Data, open source) • Web (sites), plateformes (portails) • Réseaux sociaux • Objets connectés(RFID) • Textes, flyers, posters, presse, blogs, ebooks • …
  20. 20. • Expérience • Ubiquité • Mécaniques de jeu • Participation et engagement • Expérience utilisateur • MEDIATION
  21. 21. • MULTI TACHES • SPECIALITES • POLYVALENCE • TALENTS • MEDIATION
  22. 22. • Nouvel écosystème international • Contenus versus contenants • Copyright - Creative Commons - Copyleft • Court terme - Long terme - Infini
  23. 23. • Dialogue • Transformations • Relations • Valeurs • E-réputation • MEDIATION
  24. 24. Expérimenter une preuve de concept et lier les acteurs : • du changement (#changemakers) • du savoir (#education) • de la culture ouverte (#hackathon) 1er #Transmedia MIX juin 2014 Transdisciplinary HACKATHON + BARCAMP = a DIY Transmedia MIX in a Think & Do Tank
  25. 25. Carré d’Art Bibliothèques Nîmes Mai 2015
  26. 26. Carré d’Art Bibliothèques Nîmes Mai 2015 1 EMPATHIE 2 LEADERSHIP 3 INITIATIVE 4 CHANGEMAKING #StartEmpathy
  27. 27. MEDIAFORMS Family Multiplatform Supports de diffusion VIDEO #Klynt #Memoways etc. ONLINE participation @StoryHacking mentors, transmediators, followers #transmediaMIX #Tmix #Education #ChangeMakers #Fairies #Alchimists WELCOME DESK / ACCUEIL : 1. Signer le formulaire-décharge 2. Participer aux frais de pique nique 3. Choisir sa famille, jouer un rôle 4. Aider à garder la salle rangée connectée ;-) STORYWORLD family BOARD entrée salle REGIE TECH DESIGN & GAMEPLAY families PRODUCTION & BUSINESS MODELS families COMMUNITIES family SET UP FOR OUR THINK & DO THANK #transmediaMIX IRI / CENTRE POMPIDOU (SALLE TRIANGLE) JUNE 2014 WORD PRESS Storify Archives Debrief of the Mix Pitch of the collective project PADs team work via IRI SCREEN 1 (PolemicTweet) SCREEN 2 (Skype-Mentors)
  28. 28. Carré d’Art Bibliothèques Nîmes Mai 2015 Postulats du TransmediaMIX @StoryHacking  Concept acquis (transdiscipline, narration et culture participative)  Trans-Formation & nouveaux modèles  Preuve de concept + 7 transmedia Families (organiser la coopération, groupes transients, maieutic, etc.)  Principes du Mix : Barcamp + hackathon (challenge mais pas de compétition) + Think & Do Tank  #NetworkOfNetworks #LearningFromEachOther  Valeurs, éthique, #changemakers  Amont (pre-design, ligne éditoriale santé ou éducation? Copyleft)  Conduite  Aval (retours d’expérience, en cours)
  29. 29. Carré d’Art Bibliothèques Nîmes Mai 2015 @EmmanuelBethoux Tirer le fil de laine… Susciter la curiosité d'apprendre, faciliter l'accès au savoir deux préoccupations qui guident l'exercice de mon métier de professeur documentaliste. http://storybird.com/books/inanimate-alice-episode-5-scotland/
  30. 30. Qui sommes-nous ? @Storyhacking “Everyone is a storyteller!” “Everyone is a ChangeMaker”
  31. 31. Carré d’Art Bibliothèques Nîmes Mai 2015 CONCLUSIONS - 2015 – 2020 Le monde comme plateforme principale « The world is the platform » @Wuxia @Storyhacking  Audiences de niche  Tremplins  Usages  « We Washing »  Renouveau créatif (exigence du récit)  Renouveau collaboratif (exigence du discours)  Global et cross-culturel (langues et langages)  Différence entre social et culturel  Fin de l’innovation / Prospective  Valeurs - Discours  Qualité / Expertise vérifiée / Talent  INSISTING: The medium is the message – McLuhan  INSISTING : adjectif
  32. 32. Mentions et Remerciements #Gratitude = #GreatAttitude fr.wikipedia.org/wiki/Transmedia créée en 2010 par @Khenthusiasm @HuguesOrh @MathGim @EmmanuelBethoux scoop.it/t/narration-transmedia-et-education @Jean_no @Goonth @Nicolasauret IRI : l’Institut de Recherche et d’Innovation du Centre Pompidou Citez vos sources ! (certains droits réservés @TransmediaReady)

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