What do consumers want and need from packaging? What are their design preferences? What are their motivations and what would build brand loyalty? How can you use packaging design to connect with them emotionally?
Experience a live focus group to see how a skilled market research moderator from SKIM, Marcel Slavenburg, can uncover valuable consumer insights. Learn how to leverage this knowledge to fuel the innovation process through idea origination and product and packaging development.
Three aspects of packaging will be explored through this research: usability, appeal driving to motivation to buy, and the impact of green packaging on purchase decisions. Be prepared for an interactive and inspiring session!
Facilitators: Mandy Aristoff, SKIM Senior Project Manager, Consumer Research & Marcel Slavenburg, SKIM Director, Fieldwork & Healthcare, NL - SKIM