KRISTU JAYANTI COLLEGE
K.NARAYANPURA, KOTHANUR POST
BANGALORE-560077
MASTERSINBUSINESSADMINISTRATION
PROJECT
TASK -1
IF I HAD A BUSINESS
TASK-1
IF I HAD A BUSINESS
INTRODUCTION
• PUMA is a major German multinational
company that produces athletic shoes,
footwear, and
other sportswear h...
10 YEARS PROGRESS
•2002: Launch of the SHUDOH
•2003: Majority shareholder
Monarchy/Regency sells its
shareholdings to a br...
•2006: The company is listed in the
Dow Jones Sustainability Index;
Introduction of the S.A.F.E.
concept, a specific tool ...
•2008: Melody Harris-Jensbach is
appointed Deputy CEO; Designer and
artist Hussein Chalayan becomes
Creative Director, Pum...
• 2012: Signs a five-year deal to
make kits for Rangers FC from the
2013-14 season.
• 2013: Agrees to make kits for
Footba...
END OF TASK 1
TASK 2
MY DREAM ENTREPRENEUR
REASONS WHY HE IS MY FAVORITE ENTREPRENEUR
1. Steve Jobs never QUIT even though he went through a phase of loss and was ki...
END OF TASK 2
TASK 3
IF I WERE A CEO
S O L U T I O N S
• 1.RE BRAND the shoe company
• 2. Create awareness about the
product and its company
• 3. Choose the ri...
SOLUTIONS
• 7. Export marketing is a
continuous process
• 8.Start from scratch
END OF TASK-3
BRAND
SAVY
TASK-4
4 A. Print Advertisements
1.
4 A. TELEVISION
ADVERTISEMENTS
4 B . PRINT AD FOR MY
DREAM PRODUCT
VISUAL AD
TASK - 5
TURNING POINT
• 1.Russian Life Expectancy Fell In
2012
• 2.Apple: Like A Tired Old Race Horse
• 3.E book Growth Slows in 2012 to
'Only' ...
END OF TASK-5
Mba ppt
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MINOR PROJECT 2013 BY KEZHIA SHARIEFF

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Mba ppt

  1. 1. KRISTU JAYANTI COLLEGE K.NARAYANPURA, KOTHANUR POST BANGALORE-560077 MASTERSINBUSINESSADMINISTRATION PROJECT
  2. 2. TASK -1 IF I HAD A BUSINESS TASK-1 IF I HAD A BUSINESS
  3. 3. INTRODUCTION • PUMA is a major German multinational company that produces athletic shoes, footwear, and other sportswear headquartered in Herzogenaurach, Bavaria, Germany. • The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. • The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
  4. 4. 10 YEARS PROGRESS •2002: Launch of the SHUDOH •2003: Majority shareholder Monarchy/Regency sells its shareholdings to a broad base of institutional investors •2004: Collaborative partnership with world-renowned designer Philippe Starck •2005: Mayfair acquires a total of 16.91% shareholding
  5. 5. •2006: The company is listed in the Dow Jones Sustainability Index; Introduction of the S.A.F.E. concept, a specific tool developed to continuously improve social and environmental standards. Shoe collection in cooperation with Alexander McQueen. Italy would go on to win the 2006 World Cup. Due to Puma's sponsorship of the Italian national team, many of the teams' players wore Puma boots •2007: Voluntary public take-over by Pinault-Printemps Redoute; Prolongation of the contract with Jochen Zeitz by five years
  6. 6. •2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer and artist Hussein Chalayan becomes Creative Director, Puma also acquires a majority stake in Chalayan's business and Hussein Chalayan •2010: Signs two-year deals to make the kits of Newcastle United, Motherwell, Hibernian, Burnley & Preston from the 2010–11 season •2011: Signs a deal to make kits of GNK Dinamo Zagreb from the 2011–12 season. Signs a three-year deal with A- League champions Brisbane Roar
  7. 7. • 2012: Signs a five-year deal to make kits for Rangers FC from the 2013-14 season. • 2013: Agrees to make kits for Football League Championship side Wolverhampton Wanderers F.C. on a four year deal.
  8. 8. END OF TASK 1
  9. 9. TASK 2 MY DREAM ENTREPRENEUR
  10. 10. REASONS WHY HE IS MY FAVORITE ENTREPRENEUR 1. Steve Jobs never QUIT even though he went through a phase of loss and was kicked out of his own company “APPLE” he never gave up, he worked harder and started PIXAR 2. He always took criticism seriously and always worked hard in proving the critics wrong 3. Steve Jobs never followed the present Market Trends he always wanted to start a new trend so that people would follow it 4. He was also a perfectionist and wanted to always put his best creations forward 5. He always thought out of the box and was a brilliant inventor 6. Steve Jobs always dared to dream and worked towards it.
  11. 11. END OF TASK 2
  12. 12. TASK 3 IF I WERE A CEO
  13. 13. S O L U T I O N S • 1.RE BRAND the shoe company • 2. Create awareness about the product and its company • 3. Choose the right Target market : • 4. Lower the overhead charges • 5. Make sure that the company follows all the rules and regulations • 6. Make the operations more transparent
  14. 14. SOLUTIONS • 7. Export marketing is a continuous process • 8.Start from scratch
  15. 15. END OF TASK-3
  16. 16. BRAND SAVY TASK-4
  17. 17. 4 A. Print Advertisements 1.
  18. 18. 4 A. TELEVISION ADVERTISEMENTS
  19. 19. 4 B . PRINT AD FOR MY DREAM PRODUCT
  20. 20. VISUAL AD
  21. 21. TASK - 5 TURNING POINT
  22. 22. • 1.Russian Life Expectancy Fell In 2012 • 2.Apple: Like A Tired Old Race Horse • 3.E book Growth Slows in 2012 to 'Only' 41% • 4.Despite Mobile And Console Competition, PC Gaming Industry Rakes In $20 Billion During 2012 • 5.2012: The Year of e Sports • 6.London 2012 Olympics proving to be a winner for business
  23. 23. END OF TASK-5

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