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PLUS: LQ’s Best
3PL Performers
in Sustainability
www.LQ3PLstudy.com
LEADI
NG 3PL PERFORMERS
•2013
LEADI
NG 3PL PERFORMERS
...
LogisticsQuarterly.com32 LQ™ Fall/Winter 2013/14
A Conversation With Kelly Winters
Vice President of Supply Chain Solution...
33LQ™ Fall/Winter 2013/14LogisticsQuarterly.com
LQ’s
EXECUTIVE
INSIGHT
VIDEO
SERIES
View LQ’s Executive Videos at:
www.LQe...
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KellyWinters reprint

  1. 1. PLUS: LQ’s Best 3PL Performers in Sustainability www.LQ3PLstudy.com LEADI NG 3PL PERFORMERS •2013 LEADI NG 3PL PERFORMERS •2013 LEADI NG 3PL PERFORMERS •2013 PM40032602 IDEAS FOR LEADERSHIP IN LOGISTICS AND TRANSPORTATION© Fall/Winter 2013/14 LogisticsQuarterly.com LQ'S TOP 40 NORTH AMERICAN 3PL EDITION We are pleased to support the 2014 LQ 3PL Sustainability Study. For C.H. Robinson sustainability is not a single initiative, but an overall approach to business that continually adds value, improves efficiencies, and invests in the long-term success of our customers, contract carriers, growers, employees and communities.We salute LQ for its commitment to highlighting the significant contributions our industry is making, and we are proud to help underwrite such an important effort. REPRINT Richard Armstrong, Chairman and CEO, Armstrong & Associates Darrin Browder, Director Global Parcel Worldwide Procurement, Dell David Closs, PhD, LQ Executive Editor and Professor, Michigan State University Jeff Corbett, Facility Manager GENCO, AGI Richmond, B.C. John M. Cutler Jr., General Counsel, NASSTRAC JimDavidson, President, Armbro Transport Inc. and President, Performance Logistics Inc. Thomas Goldsby, PhD, LQ Executive Editor, The Ohio State University Peter Knapp, Board Advisor, Lanetix, Former President, Jacobson Companies C. John Langley, PhD, Clinical Professor, Supply Chain and Information Systems Director of Development, Center for Supply Chain Research, Smeal College of Business, Pennsylvania State University Derek Leathers, President and Chief Operating Officer, Werner Enterprises Clifford F. Lynch, Principal, C. F. Lynch & Associates Chris Norek, PhD, Senior Partner, Chain Connectors, Inc. Yadwinder Singh, Process Manager, GENCO, AGI Richmond, B.C. Eric Smith, Vice President, GENCO Supply Chain Solutions Sandy Stewart, Managing Director and Head of the Global Transportation and Logistics Investment Banking Group, Stifel KateVitasek, Faculty Member, University of Tennessee’s Knoxville's Center for Executive Education (CEE) EllenVoie, President and CEO, Women In Trucking KellyWinters, Vice President, Supply Chain Solutions, NFI Industries Canada
  2. 2. LogisticsQuarterly.com32 LQ™ Fall/Winter 2013/14 A Conversation With Kelly Winters Vice President of Supply Chain Solutions, NFI Industries Canada L Q ’ S E X E C U T I V E I N T E R V I E W S E R I E S LQ: Congratulations on your new posi- tion at NFI Canada.Please tell us about your new role as Vice President of Supply Chain Solutions. Kelly Winters: I joined NFI in Decem- ber of 2013,and I must say I am more excited today than the day I accepted the offer, which I did not think possi- ble.After a few months with NFI,I now have a true feel for the driven culture and what NFI really stands for, which is value. In the Canadian space we have lacked an industry leader like NFI. As an employer, NFI provides a thinking culture, which is full of high- ly skilled and dedicated employees from the top down. Our handshake is our bond, and we are committed to “doing the right thing”in all situations. As theVice President of Supply Chain Solutions,I have the scope and breadth to manage and provide meaning- ful solutions to our clients, ones that will provide a plat- form to offer a clear advantage for shippers today.In sum- mary, I am working with customers to enhance their sup- ply chains by making them efficient and more cost effec- tive.We can draw from the complete gamut of both asset and non-asset services that supports advanced supply chain modeling throughout North America. LQ: Rising fuel costs, new legislation, and online com- merce are all calling for more efficient systems and new technology to trace food and other products through the supply chain to the store shelf. Does your firm have near end-to-end visibility in the supply chain? Has technology enabled your firm (or its clients) to create new paths to operational excellence? What are the key trends that could be opportunities? What are the primary challenges? (LQ Executive Editors) Kelly Winters: NFI NaviTrace is a secure,web-based system developed by NFI for our logistics, distribution and trans- portation customers. In its simplest form, NFI NaviTrace can be used to track and trace shipments,look up invento- ry status or view performance reports. This is the system that gives our customers visibility into their supply chain. The beauty of this system is that it can be customized to give you just about any type of invento- ry or tracking system you desire — in fact,most of our customers opt for this customized approach. Our IT profes- sionals do some pretty amazing out of the box thinking and as a result,many of our customers enjoy“one-stop shop- ping”to access their data. Today, sustainability is an important part of the dialog with customers, and as a leading provider we appreciate that it is important to be exemplary in our own business.As said best by our Sid Brown,Chief Executive Officer,NFI: “Running a sustainable business is vital to the health of this transportation and logistics company,and to the envi- ronment.We work in an industry that can create a positive impact on the carbon footprint with every initiative we undertake. Fuel conservation, limiting emissions, solar energy,recycling,and building to LEED standards — these are our guiding principles as we move forward and con- duct business.At NFI,being sustainable falls under one of our six core company values, the social responsibility value.It is expected that each one of our employees comes to work every day,prepared to live up to this value.Our sus- tainability policy,the NFI Impact,is designed to reduce our carbon footprint and achieve our goal of becoming one of the leaders in supply chain sustainability.” LQ: Do you use KPIs to measure your success,such as on- time service etc.,to measure the success of your 3PL rela- tionship,and what other KPIs do you envision incorporat- ing in the future? (Alan Amling, Global Director, Contract Logistics Marketing, UPS Supply Chain Solutions) Kelly Winters: We have incorporated KPIs across the entire business, from our trucking operations and inter- modal products to our solar and real estate divisions. NFI’s 23 million square feet under the management of our warehousing and distribution customer base, in Canada and the United States, enables our team to apply a wide array of solutions and to garner informa- tion from customers to identify the next level of service. This involves going beyond the day-to-day operations in order to consider how we can drive greater efficiencies
  3. 3. 33LQ™ Fall/Winter 2013/14LogisticsQuarterly.com LQ’s EXECUTIVE INSIGHT VIDEO SERIES View LQ’s Executive Videos at: www.LQexec.com Darrin Browder, Director Global Parcel Worldwide Procurement, Dell Loray Mosher, PhD, Assistant Director, SCMRC, University of Arkansas Eric Smith, Vice President, GENCO Jim Davidson, President, Armbro Transport Inc. and President, Performance Logistics Inc. Yossi Sheffi, PhD, Professor, Massachusetts Institute of Technology (MIT) Jason Sonnbichler, Director Business Development, Ryder into operations, which can be measurable and applied to KPIs, and we can use to help our customers’ supply chains exceed their needs. LQ: How can an outsourcing company work with a 3PL to encourage it to reduce its revenues and create innovative solutions, but not at the expense of the service provider, nor at the expense of the outsourcing logistician? What do you think the steps are? (Russ Doak, Managing Director and Principal, DCI Strategic Supply Chain) Kelly Winters: A company looking to work with a 3PL can do a number of things to drive overall success,for instance, investing in the design of the relationship and looking for qualified partners who are already engaged in Lean initia- tives.These two factors alone will launch innovation that will drive revenues.I am also a big fan of KateVitasek’s vest- ed outsourcing approach to this issue as it is an innovative way of looking at supply chain and providing true collabo- ration amongst stakeholders.I am passionate about chang- ing those traditional relationships into ones that are put- ting innovation and trend-setting ideas into motion.That is the future of sustainable supply chains. The operational excellence that NFI has incorporated into its facilities is reflected in everything we do.As a cer- tified Lean logician[L1] I have seen first-hand the value driv- en from Lean incentives. Today at NFI we have adopted Lean in our own businesses; as a result, we can help our customers learn about Lean because NFI has embarked on the Lean journey. LQ: What are some of the organizational challenges that must be resolved to successfully design and operate more integrated T&L solutions between Mexico and the United States? What are some of the needs and issues related to “talent management” that may be relevant to this type of undertaking? (C. John Langley Jr., Ph.D, Clinical Professor of Supply Chain Management and Director of Development for the Center for Supply Chain Research (CSCR), The Penn State Smeal College of Business Faculty) Kelly Winters: I am passionate about the topic of talent management in Canada.This issue is pivotal and rests pri- marily on the importance of higher education in our industry. More must be done by us, our universities and governments, to promote valuable education with lead- ing-edge tools to forge the way for more logicians [L2] to become educated in this field.Our economy depends on this.I once described myself as a supply chain geek;I love to learn and I encourage our young people to look into our supply chain world.It is addictive. Questions for LQ’s Executive Interview have been prepared by the fol- lowing members of LQ’s Advisory Board: Alan P. Amling, Global Director, Contract Logistics Marketing, UPS Supply Chain Solutions; Russ Doak, Managing Director and Principal, DCI Strategic Supply Chain; C. John Langley Jr., PhD, Clinical Professor of Supply Chain Management and Director of Development for the Center for Supply Chain Research (CSCR), The Penn State Smeal College of Business Faculty and LQ’s executive editors.

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