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School health webinar june 6th life secure draft 6.2.11 presentation


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School health webinar june 6th life secure draft 6.2.11 presentation

  1. 1. for Safe & Secure Schools June 6, 2011 Kathy Sullivan – National Accounts Director David Scott – Founder & President Larry Ginsberg – Vice President, Operations
  2. 2. LifeSecure and the School Market
  3. 3. Mission We are dedicated to providing Emergency Preparedness Solutions for people… at home at work at school on-the-go so that they can prepare for and respond effectively to emergencies and natural or man-made disasters. By encouraging self-reliance, planning, and preparation, we help people to … Be secure in an unsure world. TM
  4. 4. Be Secure in an Unsure World! TM <ul><li>Emergency response solutions for </li></ul><ul><li>professional first responders </li></ul><ul><li>lay emergency responders </li></ul>Respond With Confidence! TM <ul><li>All-Hazards emergency solutions that meet </li></ul><ul><li>US Government Guidelines </li></ul><ul><li>Expert recommendations </li></ul><ul><li>Emergency kits and supplies: </li></ul><ul><ul><li>10 Basic Survival Needs </li></ul></ul><ul><ul><li>water </li></ul></ul><ul><ul><li>food </li></ul></ul><ul><ul><li>breathing protection </li></ul></ul><ul><ul><li>first aid </li></ul></ul><ul><ul><li>shelter, warmth </li></ul></ul><ul><ul><li>communication </li></ul></ul><ul><ul><li>light </li></ul></ul><ul><ul><li>tools </li></ul></ul><ul><ul><li>sanitation/hygiene. </li></ul></ul><ul><li>Emergency response </li></ul><ul><li>kits, </li></ul><ul><li>bags, </li></ul><ul><li>backpacks </li></ul><ul><li>rolling emergency stations </li></ul><ul><li>Delivering superior </li></ul><ul><li>Mobility </li></ul><ul><li>Organization </li></ul><ul><li>Functionality </li></ul><ul><li>Design </li></ul>
  5. 5. Classrooms & Common Areas Medical Offices (School Nurse) “ Whole School” Preparedness Administrative Offices
  6. 6. Classrooms & Common Areas Medical Office (School Nurse) “ Whole School” Preparedness
  7. 7. Every School has the need for Emergency Preparation to Protect Students and Staff Hurricanes Earthquakes Volcanoes Blizzards/Extreme Winter Weather Wild Fires Floods Tornadoes Landslides Landslides Tsunami Floods Floods Floods Floods Terrorist Attacks – Violence – Chemical Spills - Fires Source: Are You Ready? - FEMA “ Natural disasters such as floods, earthquakes, fires, and tornadoes can strike a community with little or no warning. School shootings… are horrific and chilling when they occur. Communities across the country are struggling to… avert acts of terror.” Practical Information on Crisis Planning: A Guide for Schools and Communities Department of Education
  8. 8. Which of these hazards could impact a school that you sell to?
  9. 9. Illinois Hazards © 2009 LifeSecure, LLC – All Rights Reserved
  10. 10. 10 All-Hazards Essentials © 2010 LifeSecure, LLC Preparedness Principles All-Hazard Preparedness “ The all-hazard preparedness concept is simple in that how you prepare for one disaster or emergency situation is the same for any other disaster.” Are You Ready? FEMA 3-Day Preparedness “ You may need to survive on your own for three days or more . This means having your own water, food and emergency supplies.” Are You Ready? FEMA
  11. 11. Recommended 72-Hour All-Hazards Emergency Supplies Personal Items: medication, hygiene, clothing, shoes, extra glasses Recommendations Water - Up to one gallon per day for drinking/sanitation, “amounts for portable kits vary” by ability to store and transport Food - Three day supply of non-perishable, ready-to-eat food Breathing Protection - Dust mask First Aid - First Aid Kit Light - Flashlight with extra batteries Sanitation - Garbage bags with ties - Moist towelettes Communica-tion - Battery powered radio/NOAA radio with extra batteries - Whistle to signal for help Shelter <ul><li>Plastic sheeting and duct tape to “seal the room” for shelter-in-place </li></ul>Warmth <ul><li>“ Mylar” emergency blanket </li></ul>Tools - Wrench to turn off utilities
  12. 12. “ Recommended Emergency Supplies for Schools” <ul><li>Referenced by government sources (Dept. of Education, FEMA, Homeland Security) as a guide for preparing school for disasters ( </li></ul><ul><li>Two Level Approach </li></ul><ul><li>Classroom kits </li></ul><ul><li>Whole School Supplies/Search & Rescue </li></ul>“ There should be a cache of supplies for the whole school. If your plan includes Search & Rescue teams for light search and rescue following an earthquake, tornado or other damaging event, stock supplies for the number of teams assigned. ” American Red Cross , Recommended Emergency Supplies for Schools “ Every classroom should have some supplies.” American Red Cross – Recommended Emergency Supplies for Schools
  13. 13. Preparedness Needs by Area of the School Area The Need <ul><li>Classrooms </li></ul><ul><li>Common Areas </li></ul><ul><li>Libraries </li></ul><ul><li>Cafeterias </li></ul><ul><li>Gyms </li></ul><ul><li>Pools </li></ul><ul><li>Lounges </li></ul><ul><li>Other instructional areas </li></ul><ul><li>Basic survival supplies </li></ul><ul><ul><li>lockdown </li></ul></ul><ul><ul><li>evacuation </li></ul></ul><ul><li>Basic survival supplies </li></ul><ul><ul><li>peak use times </li></ul></ul>Medical (School Nurse) Office <ul><li>Major emergency medical supplies </li></ul><ul><ul><li>until responders arrive </li></ul></ul>Administrative Offices <ul><li>Incident command kits/supplies </li></ul><ul><li>Supplemental medical supplies </li></ul><ul><li>Light Search & Rescue </li></ul><ul><li>Personal supplies </li></ul>
  14. 14. LifeSecure Emergency Solutions for the Whole School
  15. 15. Area The Need Classrooms & Common Areas <ul><li>Basic survival supplies </li></ul><ul><ul><li>Lockdown </li></ul></ul><ul><ul><li>Evacuation </li></ul></ul>Very Good <ul><li>25 Student Emergency Response Kit (AC90844) $199.00 </li></ul><ul><li>Basic supplies for 25 students and 1 teacher </li></ul><ul><li>Lockdown </li></ul><ul><li>Safety and comfort in the first several hours </li></ul><ul><li>Compact/secure storage </li></ul>Better <ul><li>SecurEvac Classroom Evacuation & Lockdown Kit (AC91094) $239.95 </li></ul><ul><li>More extensive supplies for 29 students and 1 teacher </li></ul><ul><li>Increased mobility – flexibility to evacuate or shelter-in-place </li></ul><ul><li>Services larger class sizes – up to 29 Students </li></ul><ul><li>Easy access, replenishment, and reuse </li></ul><ul><li>Greater comfort – food bars </li></ul>Best SecurEvac Classroom Evacuation & Lockdown Kit (AC91094) $239.95 Rolling backpack version of the SecurEvac Evacuation & Lockdown Kit.
  16. 16. Area The Need Medical (School Nurse) Office <ul><li>Medical supplies for major emergencies </li></ul>Very Good <ul><li>MobileAid® Trauma First Aid Station (AC42129) $429.95 </li></ul><ul><li>Instant response capability </li></ul><ul><li>Easy mobility for fast response </li></ul><ul><li>Organized supplies for effective response </li></ul><ul><li>Compact/secure storage </li></ul>Better <ul><li>MobileAid Trauma First Aid Station & AED Backpack (rides on Trauma First Aid Station) </li></ul><ul><li>MobileAid® AED Backpack (AC23022) $179.95 </li></ul><ul><li>Carries AED and all supplies </li></ul>Best 2 Trauma First Aid Stations, 1 AED Backpack and 1 Quick-Response Trauma First Aid Kit make two complete rolling units MobileAid Quick-Response Trauma First Aid Kit (23023) $465.95 Comprehensive 260-piece emergency trauma first aid backpack kit that includes 6 Quick-Access first aid supply modules and a flexible stretcher. OSHA & ANSI compliant. Superior mobility/organization.
  17. 17. Area The Need Administrative Offices <ul><li>Incident command kits/supplies </li></ul><ul><li>Supplemental medical supplies </li></ul><ul><li>Light Search & Rescue </li></ul><ul><li>Personal supplies that allow for flexibility </li></ul>Very Good Better Best <ul><li>Quick-Response Incident Command Kit (23034) $799.95 </li></ul><ul><ul><li>Instant response capability </li></ul></ul><ul><ul><li>Control and direction </li></ul></ul><ul><ul><li>Flexibility and portability </li></ul></ul><ul><ul><li>Compact/secure storage </li></ul></ul><ul><li>Incident Command & Trauma First Aid Combination Kit (ZAC23032) $1,245.95 </li></ul><ul><li>Supplemental medical supplies </li></ul><ul><li>Incident Command/Trauma + </li></ul><ul><li>Search and Rescue Team Kit (AC90949) $119.99 </li></ul><ul><li>Light search and rescue </li></ul>Personal Supplies for Each Staff Member <ul><li>SecureSeal Staff 3-Day Emergency Kit </li></ul><ul><li>(AC91091) $13.95 </li></ul><ul><li>Personal survival basics </li></ul>
  18. 18. Emergency Preparedness Selling Suggestions for the Whole School
  19. 19. Suggested 4 Step Selling Approach <ul><li>Help customers see the need to be prepared </li></ul><ul><ul><li>What disasters might strike your school? </li></ul></ul><ul><li>2. Help customers see the need to have the emergency supplies to match their emergency plans </li></ul><ul><ul><li>If help is delayed (hours or days) after a disaster or major emergency, what supplies do you have to adequately meet the 10 Basic survival needs of your students and faculty? </li></ul></ul>
  20. 20. 3. Help Customers Understand Needs By Area of the School Area The Need Classrooms <ul><li>What basic survival supplies do you have for a lockdown or evacuation for all students and teachers? </li></ul>Administrative Offices <ul><li>What supplies do you have to assist in giving direction and keeping order in an emergency or disaster? </li></ul><ul><li>What emergency medical supplies do administrators have to supplement those controlled by the school nurse in case of a major emergency? </li></ul><ul><li>What light search and rescue supplies do you have? </li></ul><ul><li>What personal survival supplies do each of the administrators and staff have? Are these supplies portable to allow for flexible deployment? </li></ul>Medical (School Nurse) Office <ul><li>What medical supplies do you have to respond to a major emergency or disaster in case first responders are delayed (by hours or even days)? </li></ul><ul><li>Common Areas </li></ul><ul><li>Libraries </li></ul><ul><li>Cafeterias </li></ul><ul><li>Gyms </li></ul><ul><li>Pools </li></ul><ul><li>Lounges </li></ul><ul><li>Other instructional areas </li></ul><ul><li>What basic survival supplies do you have stored in common areas to ensure sufficient coverage for the maximum number of students and staff normally present at peak times? </li></ul>
  21. 21. <ul><li>4. Help Customers See that School Health and LifeSecure </li></ul><ul><li>have the Emergency Solutions They Need </li></ul>Customer ’ s Emergency Needs Expert Recommendations LifeSecure Expertise Solutions <ul><li>Very Good </li></ul><ul><li>Better </li></ul><ul><li>Best </li></ul>
  22. 22. The LifeSecure Difference & Dealing with Customer Objections
  23. 23. What Makes Us Different? LifeSecure ® all-hazards emergency kits deliver: - Superior supplies that meet U.S. Government/Expert guidelines - Innovative design for survival gear that performs in tough times - Improved organization for emergency kits that are easier to use - Increased mobility with &quot;Easy-Roll&quot; emergency kits - Added safety with high visibility reflectors and LED flashers   MobileAid ® kits, bags, backpacks and rolling emergency stations deliver: superior mobility, organization, functionality and design to ensure an effective emergency response.
  24. 24. Challenges You May Encounter Tight budgets Very Good/Better/Best Phased approach – Administration/Medical/Classroom Grants (REMS) Parental support “ That’s expensive” Cost per student per year Cost of not being prepared Quality lasts “ I know what I want”   Provide your own supplies – MobileAid Professional Series Custom
  25. 25. Exclsuive 3 rd Quarter Promotional Support Free MobileAid Wall-Mount (Value $14.99) with each MobileAid Unit Purchase in the 3 rd Qtr. <ul><li>Promotional flyer </li></ul><ul><li>Wall-mount samples </li></ul><ul><li>Product brochure </li></ul><ul><li>Launch at National Association of School Nurses Conference – July 1st </li></ul>
  26. 26. School Health Sales Support <ul><li>Dedicated School Health Sales Support </li></ul><ul><ul><ul><li>Kathy Sullivan – National Account Director </li></ul></ul></ul><ul><li>( [email_address] , 877-999-3340) </li></ul><ul><ul><ul><ul><ul><li>Product training </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Qualified joint sales calls </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Lead program </li></ul></ul></ul></ul></ul><ul><ul><ul><li>MobileAid exclusivity </li></ul></ul></ul><ul><li>Support materials </li></ul><ul><ul><ul><li>Rep and Show samples </li></ul></ul></ul><ul><ul><ul><li>Collateral materials </li></ul></ul></ul><ul><li>Additional Support </li></ul><ul><ul><ul><li>Email support </li></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul>
  27. 27. Questions & Answers <ul><li>Selling approach? </li></ul><ul><li>Product? </li></ul><ul><li>Support? </li></ul><ul><li>Other topics? </li></ul>