2/3 US adults under 30 own smartphones - nearly 60% of ages 30-49 Do you consider people aged 50 and under to be a key demographic you want to engage? And they are on them their phones all the time. Are you?
April 2012 BIA/Kelsey research: local search is going mostly mobile Very important for community projects -- do you want local people to find you? Local mobile search matters!
Put it right up front. Lead with it. Make it part of everything you. Because if most of your planning and resources are going into a website meant to be accessed via computer....
Tablets in the 7-inch range are more affordable and portable -- truly mobile iPad Mini, Nexus 7, Kindle Fire HD were among the most popular holiday gifts this past holiday season.
Behavior is dfferent smartphones to tablets
When you get some answers to these questions, you understand which device types to target first, and which services (esp. social media) to include as part of your mobile strategy.
Now that you’re ready to plan your mobile strategy, what comes first? You need an iPhone app, right? NO!!!!
Custom are really cool for some things. But too often they’re overkill Esp. for community news/engagement projects You may get there. But I almost guarantee you that building your own app is not where you should start with going mobile.
This is where you want to start: A mobile-friendly website This is how plannedparenthood.org looks on a smartphone web browser. Very action focused People click a link from anywhere, and it launches. They don’t need to find, install or launch anything. Easier and cheaper to develop. Works on any mobile device.
You don’t need to build a native app to deliver really cool, useful functionality “ near me” button triggers OS location permission request Database returns results NO TYPING!
This is what the full site of Planned Parenthood looks like. If they weren’t mobile friendly, their efforts to serve women would be dead in the water.
RedOxygen.com starts at 7 cents/message, prices go down for batches >1000
Text4Baby: Popular national SMS campaign They did get the wireless carriers to send messages for free -- but they have J&J as a sponsor. And what’re you gonna say: I hate babies? In future, the carriers may give nonprofits a break on bulk SMS rates.
Mobile Commons is great, powerful, too pricey for many community projects. Maybe not for foundations to get on behalf of grantees, hint hint
Social media is another popular mobile activity. Obviously, share mobile-friendly links via social media whenever possible
Twitter.com, YouTube.com: mobile web apps
This is a great end use for data-driven community resources.
Sometimes an app really does make sense. This Integrates with FB login Stores info offline, built-in newsfeeds, videos handy for voters to take to the polls
If you’re going to offer this kind of functionality, you need the security & reliability a native app can offer.
SeeClickFix is very popular for community engagement Also integrates nicely with your website.
Reporting forms for mobile apps See Click Fix on left MePorter on right
Of course, this is ultimately where mobile is heading. When you think about it, the Borg was really the ultimate in community engagement.
Mobile Media Basic for Community Engagement
Mobile Media Basicsfor CommunityEngagementApril 5, 2013Amy Gahranwww.contentious.com@agahran
8The future is here.It just isn’t evenly distributed yet.It just isn’t evenly distributed yet.8
9Mobile digital divide: NIH 2010• 62% of homeless youth own a cell phone.• 40% have a working phone.• 17% used their phone to call a case manager.• 36% to call either a potential or currentemployer.• 51% of youth connected with home-basedpeers on the phone.• 41% connected to parents.• That was 3 years ago!!!!!9
10Mobile: over 1/3 of alldigital media minutesdigital media minutes10
19DARE: Try using yoursmartphone and/or tablet forEVERYTHING!...for one week.(even just a day or two)(even just a day or two)(even just a day or two)(even just a day or two)(even just a day or two)19
22Local Mobile Market Researchbit.ly/localmobilesurveybit.ly/localmobilesurvey• Short, easy to do: 8 questions• Foundations or grantees could use• Not demographics• Devices, access behavior• Actionable info: Which mobile channels touse first?• 25-50 every 6-12 months• Yes, mobile changes that fast22
32Responsive site design• ClearAirChallenge.com• BostonGlobe.com• Qz.com32
33Consider text alerts!• SMS text messaging is the most popularnon-voice phone activity• Works on any phone.• Use sparingly. It’s not free, and peoplehate text spam.• Use a reputable SMS vendor or service.Really: It’s not free!33
47Questions for you:• How comfortable are YOU with usingmobile for media, services, connection?• How about your grantees? Are theycomfortable?• How does your community use mobile?• Where is your local mobile digital divide?• What could you do next?47