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Buying growth? Make sure you get what you pay for.
Use analytics to answer, during due diligence:
> Sales penetration and addressable market by industry, company size, territory?
> Revenue growth opportunity? by industry, company size, territory?
> Potentials sales organization redundancy (cost savings)?
> True value of the deal?
You’re about to spend millions on a deal…isn’t this information worth a few weeks & less than $10,000?